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Innhold levert av Peep Laja. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peep Laja eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Winning in a large target market with Cognism's James Isilay

29:33
 
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Manage episode 328562466 series 2948343
Innhold levert av Peep Laja. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peep Laja eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Key Points:

  • James explains how his trading background led him to founding Cognism (01:04)
  • Cognism's first major pivot (02:25)
  • My thoughts on early pivots with a quote from Eric Ries (03:39)
  • James describes how Cognism's market size meant there was plenty of growth opportunity, despite competition (06:24)
  • I explain the advantage of starting your business outside the hyper-competitive US market with a quote from Jean-René Boidron (07:18)
  • James talks through why friendly, warm relationships with your early customers is key (08:53)
  • My opinion on networking and why you should begin marketing efforts years before your product is available (09:57)
  • I unpack why even mediocre companies can succeed if they have excellent product-market fit, with a quote from Wealthfront's Andy Rachleff (12:28)
  • James discusses the importance of mentorship (13:28)
  • My advice on seeking out mentors (14:21)
  • Why Cognism did things in the early days that wouldn't scale, with a quote from Y Combinator's Paul Graham (16:26)
  • My thoughts on building out your brand narrative once you've identified your competitive edge (18:55)
  • James describes the moats Cognism is building for the future (23:57)
  • Advice James would give to fellow SaaS founders (26:40)
  • Wrap up (28:09)

Mentioned:

James Isilay LinkedIn

James Isilay Twitter

Cognism LinkedIn

Cognism Website

Lean Startup by Eric Ries

Expanding internationally into market openings with Kameleoon's Jean-René Boidron

Andy Rachleff LinkedIn

Paul Graham Twitter

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episoder

Artwork
iconDel
 
Manage episode 328562466 series 2948343
Innhold levert av Peep Laja. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peep Laja eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Key Points:

  • James explains how his trading background led him to founding Cognism (01:04)
  • Cognism's first major pivot (02:25)
  • My thoughts on early pivots with a quote from Eric Ries (03:39)
  • James describes how Cognism's market size meant there was plenty of growth opportunity, despite competition (06:24)
  • I explain the advantage of starting your business outside the hyper-competitive US market with a quote from Jean-René Boidron (07:18)
  • James talks through why friendly, warm relationships with your early customers is key (08:53)
  • My opinion on networking and why you should begin marketing efforts years before your product is available (09:57)
  • I unpack why even mediocre companies can succeed if they have excellent product-market fit, with a quote from Wealthfront's Andy Rachleff (12:28)
  • James discusses the importance of mentorship (13:28)
  • My advice on seeking out mentors (14:21)
  • Why Cognism did things in the early days that wouldn't scale, with a quote from Y Combinator's Paul Graham (16:26)
  • My thoughts on building out your brand narrative once you've identified your competitive edge (18:55)
  • James describes the moats Cognism is building for the future (23:57)
  • Advice James would give to fellow SaaS founders (26:40)
  • Wrap up (28:09)

Mentioned:

James Isilay LinkedIn

James Isilay Twitter

Cognism LinkedIn

Cognism Website

Lean Startup by Eric Ries

Expanding internationally into market openings with Kameleoon's Jean-René Boidron

Andy Rachleff LinkedIn

Paul Graham Twitter

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episoder

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