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Innhold levert av Siege Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Siege Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Viva Tejano
1 Bobby Pulido on Finding Stardom After Tejano's Golden Age 41:35
41:35
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41:35The tejano music superstar on hit-making after the nineties golden age, the “profound sadness” in the industry after Selena’s death, and how he found his singing voice again. Audio subscribers to Texas Monthly can listen to episodes one week early, and get access to exclusive bonus material. Visit texasmonthly.com/audio to learn more. For more Texas Monthly productions, visit texasmonthly.com/podcasts.…
Interactive Content: Everything You Need to Know
Manage episode 330766229 series 3044679
Innhold levert av Siege Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Siege Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Show Notes:
- 00:15: Why we recommend interactive content
- 1:31: What are the cons of interactive content?
- 2:16: If Google is building the same tools in the SERP, is it worth it?
- 3:44: How to think about the calculator itself, what to consider
- 4:25: Positive outcomes we've seen through passive link strategy
- 6:56: Other examples of interactive content
- 8:48: Why time to value is important
- 10:34: The repurposing codebase is beneficial
- 12:45: When content uses "calculator" without the calculator
- 13:45: How we think of bottom-funnel pages and calculators
- 15:30: Ideal structure for calculators
- 16:28: Final thoughts
Show Links:
80 episoder
Manage episode 330766229 series 3044679
Innhold levert av Siege Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Siege Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Show Notes:
- 00:15: Why we recommend interactive content
- 1:31: What are the cons of interactive content?
- 2:16: If Google is building the same tools in the SERP, is it worth it?
- 3:44: How to think about the calculator itself, what to consider
- 4:25: Positive outcomes we've seen through passive link strategy
- 6:56: Other examples of interactive content
- 8:48: Why time to value is important
- 10:34: The repurposing codebase is beneficial
- 12:45: When content uses "calculator" without the calculator
- 13:45: How we think of bottom-funnel pages and calculators
- 15:30: Ideal structure for calculators
- 16:28: Final thoughts
Show Links:
80 episoder
Alle episoder
×1 How to Rank on AI Search Engines with Michael Buckbee 43:05
43:05
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43:05We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services. We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape. We focus on aligning content with user intent while stressing the need for a robust domain authority strategy. We also highlight how social media presence and reputation management contribute to AI optimization. To thrive in the dynamic digital landscape, we advise marketers to continuously adapt their SEO approaches. Show Notes: 0:00 Introduction to Michael Buckbee 3:28 Understanding AI Search Rankings 5:52 Strategies for Influencing AI Search Results 7:28 The Future of SEO with AI 13:12 Exploring AI Search Evolution 16:25 The COPE Content Strategy 19:32 Navigating AI Search Services 23:09 The Role of Digital PR 40:03 The Future of AI and SEO Integration 42:48 Conclusion and Next Steps Show Links: Knowatoa: https://knowatoa.com/ Michael Buckbee on LinkedIn: https://www.linkedin.com/in/michaelbuckbee/ Follow Ross on X: https://twitter.com/RossHudgens Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seopodcast | #contentmarketing #seo | #contentmarketing…
We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation. We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform. Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers. Chapters: 0:00 Intro and Welcome to Brian 1:17 The Origin of Exploding Topics 9:12 Transitioning to SaaS Model 11:13 The Journey to Selling 16:29 Buyer Relationships Matter 18:37 Reflections on SaaS Success 22:36 Finding the Right Co-Founder 27:18 Thoughts on the Future of Search 30:55 Life After Acquisition Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email Follow Brian on Linkedin Exploding Topics The SaaS consultant Brian recommended #seo | #contentmarketing…
1 Mastering Content Strategy During Election Season with Emily Campbell-Snidal 13:23
13:23
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13:23This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season. Show Notes: 0:00 Election Strategies and Content Creation 2:48 Rethinking Content Calendars 4:37 Leveraging Current Events for Engagement 7:21 Updating Existing Content for Relevance 10:04 Navigating Political Topics with Neutrality 12:57 Long-Term Strategy Amidst Short-Term Events Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email…
1 The Future of SEO w/ Clearscope's Bernard Huang 59:13
59:13
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59:13Show Notes: 00:00 - Intro 00:40 - Clearscope and the future of SEO 13:08 - What are language models actually good for? 29:10 - Using the data to guide strategy 39:00 - Discussing Reddit and SERPs 49:00 - Is there optimism for the future?
1 Lessons from 70 SaaS Content Interviews w/ Jimmy Daly 39:02
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39:02Show Notes: 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath 03:30: What does high-performance SaaS content look like? 06:48: The importance of knowing your product (Fresh Paint) 10:24: Outstanding content in SaaS 11:16: The advantages of compiling your own data 13:03: Jimmy’s Your Blog Is a Library Not a Publication 21:31: The three best content marketing approaches 24:33: The balance between publishing frequency and SEO 30:19: Missed traits of high-performing freelance writers 37:54: Final tips, tricks, and tactics…
1 Programmatic SEO w/ Zapier’s Former Lead SEO 49:56
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49:56Show Notes: 00:05: Welcome, Matt Bowers , SEO Consultant (Zapier and Zillow Alum) 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful? 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches? 22:44: What does an ideal programmatic deployment strategy look like? 26:34: What are the common mistakes in implementing programmatic? 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them? 38:14: What are your thoughts on using AI for those pages versus having a human in the loop? 44:30: Can you share any great examples of successful programmatic SEO? 45:39: Final tips, tricks, and insights from Matt Bowers 48:20: How to connect with Matt Bowers…
1 Product-Led Digital PR: A Critical Strategy for 2025 19:39
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19:39Show Notes: 00:00 - Introduction 00:45 - What is Product-Led Digital PR? 4:30 - Why you should choose Product-Led Digital PR 6:37 - A case study with encouraging results 8:30 - Putting your data to work 10:00 - Running surveys 13:00 - How do you make surveys effective? 16:00 - What the future looks like 18:00 - Final Thoughts…
1 Google’s Algo Leak, AI Overviews & Hreflang’s Future 31:25
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31:25Show Notes: 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more) 02:15: Overall site authority score 03:05: The impact of clicks on rankings 04:09: Defining Domain Authority 04:49: “Font Size of Terms and Links Matters” 05:26: The “small personal site” specification 08:03: Authors as an explicit ranking feature 09:13: Validity and effectiveness of the disavow tool 10:27: AI Overviews: Initial observations (Read more) 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more) 16:58: The future of hreflang (Read more) 23:17: Why Google is cracking down on “parasite SEO” (Read more) 30:10: Final wrap-up, thoughts, and SEO tips Show Links: Follow Jesse on X Follow Ross on X Send Us an Email…
Show Notes: 0:24: Exploring the optional internal team structure for content marketing 1:18: Why in-house Content Marketing Managers are the most effective 2:59: The role of SEO Managers in driving success (ideally) 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 5:19: The importance of consistency in brand voice and tone with freelancers 6:50: Ross’ perfect in-house team structure 9:02: The pros and cons of Founder/CEO involvement 11:58: How to navigate the challenges of in-house SEO management 13:35: Closing insights Show Links Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
Show Notes: 00:00 - Introduction 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing 2:47: Reports indicate higher success rate for those who invest more per asset 3:24: What we're currently seeing in AI's impact, AI usage up YOY 5:25: Is AI helping or hurting your content? 7:29: Where AI is making the most significant impact 8:46: Unpacking the decline the link building and its implications 10:32: The rise of organic link building 11:42: Interactive content use surges 13:07: Is AI and code development practical? 14:51: Businesses biggest challenge — lead generation Show Links Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
Show Notes: 00:00 - Introduction 01:15 - The SEO Job Market 4:30 - Should we be scared of SGE and AI? 08:00 - Changes in the SEO industry 14:50 - What does the future look like? 16:48 - Thoughts on SGE 20:47 - Would you change anything about your career? 25:00 - How to future proof your job 28:20 - Technical SEOs vs Content SEOs 36:13 - Final Thoughts Show Links: Post your next SEO job on SEOjobs.com with Nick LeRoy Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 How To (Actually) Get SEO Projects Accomplished With Tory Gray 35:07
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35:07Show Notes: 00:00: Introduction 01:53: Understanding why problems in SEO occur 07:55: Being a T-shaped marketer 09:10: Ross shares a recent client case study 10:50: Tory shares a recent client case study 13:28: Having critical conversations with clients 15:45: Thematic issues that prevent SEO work 19:54: Useful tips for getting SEO projects done 24:20: Client communication philosophies 27:20: Final thoughts on Ross' Linkedin post 33:43: Conclusion Show Links: Follow Tory's Podcast: Opinionated SEO Opinions Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 All-in on Organic Links: Lessons 18 Months Later 19:19
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19:19Show Notes: 00:00: Introduction 00:57: Lessons from BrightonSEO 02:20: Strategies for Link Relevancy 04:00: Lessons from Less Manual Link Building 10:20: How Do Brand and EEAT Signals Impact Links 15:45: Summing It All Up 18:36: Outro Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 How To Do Winning Keyword Research For 2024 23:13
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23:13Show Notes: 00:00: Introduction 02:09: Intro to the sheet 3:00: Keyword Research process 4:50: Keyword Difficulty 5:20: Relevancy Score 6:30: Ranking Page URL 9:27: Links 11:45: Page Traffic and Traffic Value 13:05: KOB Score 15:00: SERP Features and Keyword Demand Trends 16:40: Word Count 17:48: Refresh Frequency 19:17: Revised KOB score 20:25: Categorize and Funnel Stage 22:08: Conclusion Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
Show Notes: 00:17: Above the fold best practices 3:46: Siege Media’s sticky navigation case study 6:47: The impact of font size on conversion rate 10:46: The power of updating content Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email
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