Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Interactive Content: Everything You Need to Know
MP3•Episoder hjem
Manage episode 330766229 series 3044679
Innhold levert av Siege Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Siege Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Show Notes:
- 00:15: Why we recommend interactive content
- 1:31: What are the cons of interactive content?
- 2:16: If Google is building the same tools in the SERP, is it worth it?
- 3:44: How to think about the calculator itself, what to consider
- 4:25: Positive outcomes we've seen through passive link strategy
- 6:56: Other examples of interactive content
- 8:48: Why time to value is important
- 10:34: The repurposing codebase is beneficial
- 12:45: When content uses "calculator" without the calculator
- 13:45: How we think of bottom-funnel pages and calculators
- 15:30: Ideal structure for calculators
- 16:28: Final thoughts
Show Links:
80 episoder
MP3•Episoder hjem
Manage episode 330766229 series 3044679
Innhold levert av Siege Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Siege Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Show Notes:
- 00:15: Why we recommend interactive content
- 1:31: What are the cons of interactive content?
- 2:16: If Google is building the same tools in the SERP, is it worth it?
- 3:44: How to think about the calculator itself, what to consider
- 4:25: Positive outcomes we've seen through passive link strategy
- 6:56: Other examples of interactive content
- 8:48: Why time to value is important
- 10:34: The repurposing codebase is beneficial
- 12:45: When content uses "calculator" without the calculator
- 13:45: How we think of bottom-funnel pages and calculators
- 15:30: Ideal structure for calculators
- 16:28: Final thoughts
Show Links:
80 episoder
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