The Balvenie Single Malt Scotch Whisky To follow and engage you must be over legal purchase age in your country of access. Please drink responsibly. www.thebalvenie.com.
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Released every Tuesday, the LOUNGE LIZARDS podcast helps listeners navigate the experience of finding and enjoying premium cigars (both Cuban and non-Cuban) and quality spirits. Episodes are normally around 90 minutes long and feature a variety of different topics including food, travel, life, sports and work. The podcast features seven members: Rooster, Poobah, Gizmo, Senator, Pagoda, Grinder and Bam Bam. This is not your typical cigar podcast. We’re a group of friends who love sharing c ...
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In order to have a reason to drink whiskey at any time of the day, Roberto Machado and Martinho Aragão started a podcast about Product. Albeit more focused on product management, anything product related goes into the mix.
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Each week, we'll discuss what's going on in the scotch industry, discuss our latest review, a visit from Dr. Scotch, and share a few drams. Visit www.scotch4dummies.com You must be of legal drinking age in your country to listen to this channel. Do not share this content with minors- share it with your friends of age. Support this podcast: https://podcasters.spotify.com/pod/show/scotch4dummies/support
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How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
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Paul Basford of William Grant & Sons discusses marketing strategies and industry trendsAv Ad Age
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How Albertsons uses customer insights to deliver fresh marketing
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VP of Marketing Carol Best discusses brand purpose and changing consumer behaviorAv Ad Age
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Ep. #152: Padrón Family Reserve No. 50 Natural (w/ El Tesoro Reposado, Padrón 60th Anniversary Release and Pricing Discussion, Lizard Favorite Tequila in Reposado & Listener Emails)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Padrón Family Reserve No. 50 Natural with El Tes…
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How Klarna is using AI to cut marketing and agency costs
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CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional bankingAv Ad Age
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Ep. #151: Vegueros Centrofinos (w/ LALO Tequila Blanco, Our First 'Budget' Cuban, 'For the Love of Agave' Event Recap, Eating While Smoking & Cohiba Espléndidos Gran Reserva Cosecha Pricing Announced)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Vegueros Centrofinos with LALO Tequila Blanco. T…
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Ep. #150: Fuente Fuente Opus X 2020 Viento d'Amor (w/ 123 Organic Tequilas Blanco and Añejo, Bam's Opus Dubai Debut, Listener Email on Palate Development & Sister Tequila Reviews)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Fuente Fuente Opus X 2020 Viento d'Amor with 123…
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How Celsius is building a resilient brand in the volatile energy space
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CMO Kyle Watson talks healthy trends and strategic Gen Z marketingAv Ad Age
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Ep. #149: Partagás Maduro No. 3 (w/ Glenmorangie Cadboll Estate 15 Year, Bollinger Special Cuvée Champagne, Senator's Birthday, Listener Feedback on Pouring Water on Cigars & Time Machine Cuban Cigar Buying ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Partagás Maduro No. 3 with Glenmorangie Cadboll …
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Behind Potbelly’s limited-time offer strategy
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CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty programAv Ad Age
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Ep. #148: Roma Craft Intemperance Volstead VO 1920 Noble Experiment (w/ Oban 14, Davidoff Returns to PCA Show, New Lizard Bingo Card & Listener Email)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Roma Craft Intemperance Volstead VO 1920 Noble E…
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Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand
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CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shoppingAv Ad Age
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Ep. #147: Hoyo de Monterrey Epicure No. 3 (w/ Château d'Esclans Whispering Angel Rosé, Cohiba/Trinidad Market Correction?, Next Cuban Marca Rumored for Pivot & Listener Voice Memo)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Hoyo de Monterrey Epicure No. 3 with Château d'E…
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How GoGo Squeez learned it had Gen Z and millennial fans
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GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new productsAv Ad Age
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Ep. #146: Bond Roberts Petit 109 Linea D No. 6 (w/ Nikka Miyagikyo Single Malt, Similarities between Honduran and Cuban Tobacco, Finding Your Lizard Cigar Crew, Smoking in your 20s & Olympics)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Bond Roberts Petit 109 Linea D No. 6 with Nikka …
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How Ben & Jerry’s is thinking about activism post Unilever spin-off
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The ice cream maker has had to balance is social justice views and being part of a packaged food giantAv Ad Age
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Ep. #145: Por Larrañaga Picadores No. 1 (w/ Flor De Caña 7 Year Rum Gran Reserva, How to Tell Friends They've Purchased Fake Cubans, Senator Details Running Cigars Under Water & Listener Email)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey the lizards pair the Por Larrañaga Picadores No. 1 with seven year age…
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Reckitt’s Fabrice Beaulieu on how the company is using AI
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Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.Av Ad Age
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Ep. #144: Byron 21st Century Elegantes (w/ The Balvenie Curious Casks American Bourbon Barrel 14, Byron History/Renaissance, Atabey Comparison, Senator in Chicago, Biggs Cigar Lounge Review & Supporting ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Byron 21st Century Elegantes with fourteen year …
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Nissan’s top marketer on making the car the star
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Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.Av Ad Age
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Ep. #143: Ramón Allones Gigantes (w/ Camus Cognac VSOP, New "LIZARD OF THE WEEK" Listener Giveaway Segment, Senator in Italy, Kirby Allison/Cigar Aficionado Feedback, Traveling to Cuba & Listener Email ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey the lizards pair the Ramón Allones Gigantes with Camus Intensely Aroma…
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Inside Scrub Daddy’s TikTok collaborations
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Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.Av Ad Age
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Ep. #142: Casdagli Brothers of the Sabre Brave Piramide (w/ Henry McKenna 10 Years Old Single Barrel Bourbon, The Cigar Authority Podcast Attacks "Lounge Lizards", Bottled-in-Bond Bourbon and Poobah vs ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Casdagli Brothers of the Sabre in Brave Piramide…
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Behind Jomboy Media’s creator-led sports platform
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COO Courtney Hirsch discusses brand deals and TV rightsAv Ad Age
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Ep. #141: Fonseca No. 1 (w/ Cazcanes No. 7 Tequila Reposado, Lizards First Cigar Box Purchases, Trinidad EL 2024 Pricing, Cazacanes Achievements & Listener Email)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey the lizards pair Fonseca No. 1 with Cazcanes No. 7 Tequila Reposado. T…
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Why Milani Cosmetics is leaning into women’s sports
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Beauty brand’s new campaign showcases endurance testing on its makeup productsAv Ad Age
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Ep. #140: Dunbarton Tobacco & Trust Sobremesa Cervantes Fino (w/ Jefferson's Ocean Aged at Sea Kentucky Straight Bourbon, Listeners Demand Gizmo Accountability, An International Bourbon Voyage at Sea ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Dunbarton Tobacco & Trust Sobremesa Cervantes Fi…
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Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
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CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivalsAv Ad Age
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Ep. #139: Trinidad Esmereldas (w/ Ruinart Blanc de Blancs Champagne, Trinidad History Discrepancies and 55th Anniv. Media Blitz, Kirby Allison and Cigar Aficionado Frustrations & New Cuban Vintage Program ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey the lizards pair Trinidad Esmereldas with Ruinart Blanc de Blancs cham…
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How Gopuff is leaning into instant commerce with new marketing and offerings
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Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growthAv Ad Age
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Ep. #138: Davidoff Maduro Robusto (w/ Pol Roger Réserve Brut Champagne & Orin Swift Papillon 2019, Davidoff Value Debate, Listener Email & Poobah's Birthday Celebration)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Davidoff Maduro in Robusto with Pol Roger Réserv…
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Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.Av Ad Age
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Ep. #137: La Gloria Cubana Glorias LCDH (w/ A. de Fussigny Cognac VSOP, Listener Emails on Defining Lizard Palates, Toasting Cigars and Prohibitive New Zealand Tobacco Laws & Habanos S.A. ELs for 2024 ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey the lizards pair the La Gloria Cubana Glorias LCDH with A. de Fussigny…
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Inside Piece of Cake moving company's influencer marketing strategy
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Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.Av Ad Age
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Ep. #136: Drew Estate Liga Privada T52 Corona Viva (w/ Mezcal Deep Dive ft. Chef/Partner Ricky Camacho of Añejo Restaurant Group)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Drew Estate Liga Privada T52 in Corona Viva with…
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How Mercedes is adapting to the EV slowdown
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Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.Av Ad Age
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Ep. #135: H. Upmann Half Corona & Arturo Fuente Rosado Sungrown Magnum R 44 (Short Smoke Special No. 5 w/ Flor de Caña 12, Lizards Take Cigar Aficionado to Task on Cuba, Minneapolis Cigar Smoking Ban ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Lounge in Hawthorne, New Jersey, the lizards pair the H. Upmann Half Corona and Arturo Fuente Rosado S…
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Jenny Danzi discusses ‘Better with Pepsi’ campaignAv Ad Age
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Ep. #134: J.C. Newman Julius Caeser Toast Across America 2023 Shark (w/ Calumet Small Batch Bourbon, J.C. Newman History and Fuente Partnership Deep Dive & Bam Bam In Listener Voice Memo Crosshairs)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the J.C. Newman Julius Caeser Toast Across America 2…
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Behind Pabst’s embrace of ‘alternative’ marketing
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Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fansAv Ad Age
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Ep. #133: Partagás Aliados (w/ Weller 12, Habanos S.A. Changing Distribution Control and Reducing Supply, Listener Emails with FAQs & Tribute to Gizmo's Mom)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey the lizards pair the Partagás Aliados with twelve year aged Weller Ken…
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How Vuori’s new CMO plans to build the brand
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Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansionAv Ad Age
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Ep. #132: San Cristóbal de La Habana El Principe & Davidoff Winston Churchill Belicoso (Short Smoke Special No. 4 w/ Redbreast 12, Generational Cigar Bans in the US, Cigar Bibs Launch on Kickstarter, Listener ...
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Lounge in Hawthorne, New Jersey, the lizards pair the San Cristóbal de La Habana El Principe and the D…
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How eBay is using AI to recommend products and improve creative
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Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trendsAv Ad Age
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Ep. #131: Hoyo de Monterrey Double Coronas (w/ S.T. Dupont CEO Alain Crevet, Martell Blue Swift Cognac VSOP, Hoyo History, Habanos S.A. Aging Program Follow-Up & Listener Email)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey and at the 2024 Premium Cigar Association Convention and International…
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Lost Lantern Whiskey - Shining a light on the independent spirit
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Today, we have a special treat for all our viewers. We're sitting down with Lost Lantern, an independent bottler hailing all the way from the picturesque hills of Vermont. Lost Lantern is making waves in the whiskey world with its unique approach to selecting and bottling American whiskey. From single-cask releases to carefully crafted blends, they…
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How Opill is marketing the first over-the-counter birth control pill
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Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.Av Ad Age
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Ep. #130: Aging Room Quattro Nicaragua Sonata Maestro (w/ Angel's Envy Port Finished Kentucky Straight Bourbon, A New Type of Cigar Boom?, Aging Room's Story & Listener Emails)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Cigars in Hawthorne, New Jersey, the lizards pair the Aging Room Quattro Nicaragua Sonata in Maestro w…
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How Smucker is adjusting its media mix to reach Gen Z
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JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.Av Ad Age
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Ep. #129: Cohiba Siglo V (w/ Pahlmeyer Jayson Cab. Sauv, Fabrica 5 - New Sponsor Alert, Habanos S.A. Announces New Aging Program & Senator vs. Listener Email on Retrohale)
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LOUNGE LIZARDS PRESENTED BY FABRICA 5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms. Recorded at Ten86 Lounge in Hawthorne, New Jersey, the lizards pair the Cohiba Siglo V with Pahlmeyer Jayson Cabernet Sa…
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How Babylist grew from a baby registry site to a $400 million media and commerce business
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Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIAv Ad Age
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