Ever wonder what it's like to grow up in a big family? Meet 11 year-old Lincoln Loud and his ten sisters! You may already follow them on Nickelodeon's The Loud House. Now you can listen to their very own podcast.
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The Loud Lingo Talks podcast is all about the journey of educating and parenting children (with or without a special educational need) and developing high expectations for their education, speech, language and communication.
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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
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A podcast about the period BEFORE you stop getting your period. The concept of a woman "circling the drain" conjures up negative imagery for some, but the origin of this as the name of the podcast has a story. A friend, in her 30's at the time, was listing her ailments to a male physician who clearly had a terrible bedside manner, because he responded to her complaints by shrugging his shoulders in a dismissive fashion and saying something like, "I don't know what to tell you. From now on, y ...
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Bad Fish and Good Farts (pilot episode of our brand new podcast, Open Up and Say HA!)
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Send us a Text Message. It's the very first episode of our brand new podcast, Open Up and Say HA!: Stories from Underneath the Paper Gown. Have you ever had a bizarre encounter with a medical practitioner? An ER visit gone awry? A weird thing you found on your foot that turned out to be a rare species of parasitic insect? Welcome to Open Up and Say…
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What To Do When Design Is The Bottleneck
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What happens when design is the bottleneck? You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what. This is a frustrating challenge f…
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Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan
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When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.…
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Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media
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How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually conv…
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The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgAv IRONBOUND Media, IRON Mike Steadman
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Life in the Pause with Monique Cupid and Dixie Lincoln-Nichols
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Send us a Text Message. Monique Cupid and Dixie Lincoln-Nichols are menopausal women who met up during the pandemic to talk about work for a project. Without fail, at every weekly meeting, the conversation drifted to menopause, the symptoms each of them was experiencing, and the frustrations they felt about the lack of support, resources, equity, a…
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If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit li…
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The Ambassador of Fun with Robin Gelfenbien
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Send us a Text Message. Lately, as we have gotten older and our preferences have changed, we have been wondering, "What is fun?" Robin Gelfenbien, the self-proclaimed Ambassador of Fun, is the perfect person to answer that question. Right out of college, Robin was chosen out of thousands of people to drive the Oscar Meyer Wienermobile, and her expe…
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Killer Video Storytelling with Sean Bell, Founder of Loud Media
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Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content. On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video, Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.do…
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What Two Local Businesses Have Taught Me About Brand Loyalty
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I share what a local bar and barbershop taught me about brand loyalty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout our new website: www.IRONBOUNDMedia.comAv IRONBOUND Media, IRON Mike Steadman
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Send us a Text Message. Katie Fogarty will make you feel like turning 50 is the best thing that could ever happen to you. She is the host of A Certain Age, an age-positive podcast that helps you live your best evolving midlife—loud and proud. She is also the creator of the Age Out Loud movement, a platform which aims to spotlight as many stories of…
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A Media Company For The Misfits & Underdogs
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I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3…
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Life's Tough. Laugh More. with Kambri Crews
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Send us a Text Message. How does a child of deaf adults who grew up in a tin shed with no running water or electricity witness her father commit a violent crime and then grow up to be the joyful owner of a comedy venue? Kambri Crews will tell you how! Author of the acclaimed New York Times best selling book Burn Down the Ground and sole owner and o…
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Data-Driven Beauty with Shante Frazier, Founder of WellCapped
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Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but…
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Internal Branding & The Business of Design with Dan Janssen, Owner / Creative Director at Lincoln Design Company
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Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, …
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You Think You Need Marketing When You Really Need Sales!
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In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/…
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In this episode of DWB, I reflect on my goal for the new year goal of acquiring 10,000 True Fans, as opposed to 1,000 as recommended by Kevin Kelly in his essay, “1000 True Fans. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gm…
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ENCORE: Twice a Week Until Death Do You Part with Dr. Rachel Rubin
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Send us a Text Message. We chose this episode with Dr. Rachel Rubin as our final encore of the year because she is the person who has given us the most practical, valuable, and easily shareable information to help women with their genitourinary functions as they age. Dr. Rubin is a board-certified urologist and sexual medicine specialist who droppe…
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Stop Brainstorming, Start Painstorming
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In this episode of DWB, I discuss why “painstorming” is the new brand storming. Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhis…
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How To Create An Authority Machine For Your Business
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Today on DWB, I share my thought process for creating an authority machine at IRONBOUND Media, a process for sharing thoughts and ideas in a systematic way that positions us as an authority on brand building. I share a framework I came up and hopefully, you can apply it in your own business. Before we jump into the show, make sure you subscribe to …
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ENCORE: Like Daughter, Like Mother with Michelle MacDonald and Joan MacDonald
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Send us a Text Message. For our first encore episode, we chose the inspiring pair of Michelle and Joan MacDonald. Not only are they glorious examples of what a healthy body can achieve after midlife, they seem to have an enviable mother-daughter bond that is beautiful to witness. These women broke the internet after Michelle, a body builder and tra…
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The Larry David of Pilates with Meghann Koppele Duffy
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Send us a Text Message. Meghann Koppele Duffy is a cofounder of the Neuro Studio, a premier education and movement company helping people living with neurological conditions move better, and teaching movement professionals the best cutting edge techniques to work with people living with Neurological Conditions. Meghann is a fast-talking, zero BS pr…
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A Coffee Company Run by Firefighters with Luke Schneider, Founder & CEO of Fire Department Coffee
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Today on DWB, I’m joined by Navy Veteran and retired Firefighter, Luke Schneider, Founder & CEO of Fire Department Coffee, a veteran-owned and firefighter-run coffee company that is dedicated to roasting high-quality coffee while giving back to first responders and other heroes in need. Inspired by the vital role that coffee plays in helping firefi…
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Send us a Text Message. Germany-based comedian Abigail Paul says that co-host Ellie is her oldest friend. Not her most elderly friend, but the friend she has known the longest. She met co-host Julia a few years later, making all three of them VERY ELDERLY/OLD FRIENDS. That should entice you to listen to this episode, because richness of history mak…
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Premium Sparkling Soda with A Health Twists Feat. Blake Berman, Co-Founder of Spade
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Almost a year ago, I had an opportunity to teach a branding workshop to the Founders Institute, The World’s Largest Pre-Seed Accelerator. After the workshop, one of the participants reached me on Linkedin, asking for advice and to keep me updated on his journey. The founder, Blake Berman, was in early stages of launching a San-Diego based premium s…
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What Stop Drinking Alcohol Taught Me About Competitive Alternatives and Pricing
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Today on DWB, I share what stop drinking alcohol taught me about competitive alternatives and pricing. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgAv IRONBOUND Media, IRON Mike Steadman
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Send us a Text Message. Blaire Postman is a comedian who was diagnosed with ADHD as an adult and then embraced it as a super-power. She created a solo show called Lady ADHD: Hilariously Mind Blowing Observations from a Hyper-Insightful Brain. Due to a current medication shortage, we got to interview Blaire ten days into "going commando", and we tal…
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Take All The Risk Off The Table With A Brand Guarantee
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Today on DWB, I’m going to teach you how to close your perfect customer, by taking all the risks off the table and giving them a brand guarantee. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistl…
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ADHD? Could it Be? with Dr. Kimberly Mangla
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Send us a Text Message. Dr. Kimberly Mangla is a reproductive psychiatrist who works collaboratively with the obstetrics department at Mt. Sinai Hospital in NYC. She is involved in the teaching and supervision of psychotherapy and medication management during pregnancy, postpartum, and menopause. She also happens treat Julia's Adult ADHD, and in ho…
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Direct-To-Consumer Performance Apparel for Modern Female Warriors with Haley Marie McClain Hill, Found & CEO of Torch Warriorwear
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A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, …
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Consumer Tech in Health & Wellness with Army Veteran Neil Whitney, CEO of Plankk
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Today on DWB, I’m joined by Army Veteran Neil Whitney, CEO of Plankk, a tech company helping today's fitness brands turn their following into revenue with custom fitness & wellness apps. Prior to becoming CEO of Plankk, Neil founded and exited, Menud’s, which provided personalized & curated meal plans, allowing users to shop for a week's worth of g…
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Redefining Sports Marketing In The Age of Name, Imagine, and Likeness (NIL) with Dominique Wright, Founder of FAND
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I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Some take my advice and run with it, others not so much. All I try to do is point people in the right direction. Today’s guest, Dominique Wright reached out to me over two years ago, in order to discuss her idea for an app serving collegiate athletes. W…
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Women's Health Needs a Revolution with Dr. Maria Uloko
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Send us a Text Message. Dr. Maria Uloko is fired up, and we are right there with her. As the first ever Black female Urology student at her university, she has been trailblazing for the entirety of her career. Dr. Uloko specializes in comprehensive sexual health which includes the medical and surgical management of ALL genders. She is considered a …
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Addressing an Unmet Need In The Nonprofit Sector By Leveraging Technology with Jack Fanous, CEO of Mission Plus
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I know it’s been a while since I’ve been on the Mic, but make no mistake, I’ve been work hard behind the scenes on all things IRONBOUND and DWB. I launched a new series FRAGO Friday, which I drop each week via our newsletter. I got a fellowship to the Fund For New Leadership, a social impact fellowship supporting change makers across the country, a…
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Vagina Science with Rachel E. Gross
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Send us a Text Message. Rachel E. Gross is an award-winning science journalist who wrote an incredible book called Vagina Obscura which was a finalist for the 2023 Andrew Carnegie Medal for Excellence in Nonfiction. Go ahead and be impressed, but do not be intimidated. Rachel will enthrall you with stories of outlandish treatments for ailments that…
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We Finally Got You a Pro Dom with Leoh Blooms
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Send us a Text Message. Leoh Blooms is a queer, fluid, and nonbinary-trans trauma-informed mentor and Pro Dom. Everything they do in their practice focuses on intimacy, mental health, gender, sex, and practical self-care. They help clients aged 21 and up to create lives they don't need to hide from by offering various levels of support in a power d…
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A Bubble Bath for Your Brain with Dr. Wendy Suzuki
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Send us a Text Message. Dr. Wendy Suzuki is a professor of Neural Science and Psychology and author of two incredible books, Good Anxiety and Healthy Brain, Happy Life. Her TED talk, The Brain-Changing Benefits of Exercise, has more than 60 million views, making it the 2nd most viewed TED talk of 2018. In spite of our awe, we managed to pick her fa…
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My Hot Flashes Could Power Brooklyn with Dr. Aiesha Turman
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Send us a Text Message. Dr. Aiesha Turman does so many things and she does them with JOY. She is the kind of teacher that students keep in touch with for the rest of their lives, which is a rare and special thing. We totally get the appeal, because we had the best time talking to her about Reiki, Afrofuturism, literature, her work on the incredible…
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Today on DWB, I discuss why you need to build a damn email list. In case you haven’t noticed, Social Media is rented and if you want to own your audience, you better start building the last. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/ Be sure to subscribe to the Dog Whistle Bra…
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Single People Deserve Good Knives with Shani Silver
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Send us a Text Message. Singlehood is not a broken state that requires fixing. This is the core message of our guest, Shani Silver, who deleted her dating apps in 2019 and has been infinitely happier ever since. Shani reminds us that dating apps are a for-profit industry that stand to benefit from keeping you single rather than helping you find lov…
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When it comes to creating content, implementing a new marketing strategy, or wanting to try something new in general, the biggest hindrance business owners have is perfectionism. Rather than trying to be perfect and hit a home run out of the gate, I want to challenge you to start ugly, which I discuss in today’s show. Be sure to subscribe to the Do…
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FRAGO: Your Smallest Viable Audience (Think Big, Start Small)
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Who already has a reason to know, like, and trust you? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgAv IRONBOUND Media, IRON Mike Steadman
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Send us a Text Message. Have you ever heard of EFT (Emotional Freedom Technique) also known as "Tapping"? Sarah Louise Lilley became an EFT Practitioner after her husband's stroke, and she is here to tell us more about that life-changing day, to explain EFT, and dispel any misconceptions you might have about it. If you're looking for a simple tool …
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Food Trucks On A Mission with Jordan Foley, Founder & CEO of Let’s Chow
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Today on DWB, I’m joined by fellow Naval Academy grad turned culinary entrepreneur, Jordan Foley, Founder, CEO, and Head Chef at Let’s Chow, a nonprofit Nonprofit providing vocational training in the culinary arts for veterans & military spouses using food trucks. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhi…
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Where is the Menopause Section? with Jamie Phillips
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Send us a Text Message. Jamie Phillips is a mensch. A seasoned nonprofit professional, she is grateful to have had the opportunity to provide services to uplift immigrants, refugees, isolated older adults, returning citizens, people who are unhoused, those experiencing mental health challenges, and those recovering from addiction. She was diagnosed…
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FRAGO: How Does Your Perfect Customer Self-Identify?
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Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand, Who's Your Perfect Customer? If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify? Be sure to subscribe to the Dog Whistle Brand News…
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Send us a Text Message. When we met Dr. Stacia Alexander at a menopause symposium, we were instantly drawn to her energy, magnetism, and hot-pink-suit-wearing confidence. A seasoned psychotherapist, she has worked with professional women helping them understand that the journey to success does not make them immune to emotional and cognitive changes…
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Ruffling Feathers Through Streetwear with Ruben Ayala, Co-Founder & CEO of Triple Nikel
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One of my frustrations for the longest time in the veteran space was a lack of agency. That’s one of the reasons’ I wrote the book Black Veteran Entrepreneur, and also why I’m excited about today’s guest Ruben Ayala, An Army Veteran, Green Beret, and Co-Founder of Triple Nikel, a veteran-owned streetwear brand promoting unity and honoring veterans …
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They're Coming for Our Vibrators with Lizz Winstead
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Send us a Text Message. It's our 50th episode and we are celebrating in style! Lizz Winstead is a name that we have had on our "dream guest" list since we first brainstormed this podcast, and wonder of wonders, our dream came true. Co-creator of The Daily Show and co-founder of Air America Radio, Lizz is a legendary comedian and writer who is a bad…
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A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc.
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You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and g…
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