Welcome to Ignite, the podcast where we delve into the innovations and ideas that are transforming our world. Hosted by Brian Bell of Team Ignite Ventures, this platform offers a front-row seat to candid conversations with trailblazing founders, visionary investors, and thought leaders who are shaping the future. Our episodes explore the mechanics of Startups and Venture Capital, the promise of technology, and the societal implications that often go unnoticed but are imperative for responsib ...
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Our journey into the world of being a truly climate conscious business. Join us as we talk to fellow entrepreneurs, founders, marketing folks, and campaigners to help us build our new product, EcoSend: the climate conscious email marketing tool.
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Cloud Do You Do? is a podcast full of interviews about cloud and IT related topics with special guests from the world of startups and corporates. When you build or scale business everything seems more important than IT infrastructure. We show you the opposite is the truth. Get comfy in the cloud with us. Powered by Revolgy.
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The ExpertCPG Commerce Podcast is your go-to audio resource for mastering the Amazon marketplace. Join us on a journey into the heart of e-commerce, guided by the seasoned experts at ExpertCPG Commerce, a leading Amazon marketing agency passionate about fulfilling brand visions. Each episode is a blend of insightful conversations, actionable advice, and inspiring stories designed to empower brand builders, from seasoned founders to those just stepping into the vast world of Amazon. Whether y ...
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Startup Data Science is the podcast where you learn startup-ready data science with programming basics. We discuss how to bootstrap data science techniques and understand their underlying mechanics by discussing open-source learning materials. Startup Data Science helps forward-thinking entrepreneurs, novice programmers, and seasoned software engineers to use Data Science to make a bigger impact.
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The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.
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Interviews and insights with people creating two-sided marketplace businesses. Building a marketplace is often described as building two startups at once. Accurately matching supply and demand is painstakingly hard, but when you get it right, it's magical. Marketplace Mechanics is hosted and created by James McAulay, the Co-Founder & CEO of Encore (encoremusicians.com) - a marketplace for booking outstanding live musicians.
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The World of Hardware Startups Podcast provides unique insights into hardware startups seeking to change our lives. We want to know what they’re doing, how they’re doing it, and what we can learn from their experiences. Listeners will enjoy tips and recommendations from founders, investors, prototypers, accelerators, and experts. The show is featured by the ANSYS Hardware Startup Program providing Hardware and IOT startups access to the World's leading software simulation tools at http://ans ...
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Explore the Art of Deal-Making with The Deal Scout Podcast Are you intrigued by the world of investment, business acquisitions, or commercial real estate? "The Deal Scout" is your go-to podcast for an insider's view into the high-stakes realm of deal-making. Join our host, Josh, a seasoned entrepreneur and investor with over two decades of experience in crafting impactful deals across various sectors. Each episode of "The Deal Scout" offers you a front-row seat to in-depth interviews with se ...
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Intimate conversations with startup and business leaders about how they're growing—personally, interpersonally, and emotionally.
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Scott Kitun is joined by a rotating cast of tech and internet celebrities to break down the latest in startups and venture capital.
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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
Andrew Monaghan
The podcast for sales and marketing teams that tackles the question: How can Cybr Donut grow ARR to $10m by the end of 2025? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the ri ...
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Love Your Work is the intellectual playground of David Kadavy, bestselling author of three books – including Mind Management, Not Time Management – and former design advisor to Timeful – a Google-acquired productivity app. Love Your Work is where David shows you how to be productive when creativity matters, and make big breakthroughs happen in your career as a creator. Dig into the archives for insightful conversations with Dan Ariely, David Allen, Seth Godin, James Altucher, and many more. ...
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The Manufacturer’s Mindset Podcast features casual conversations with manufacturing and industrial professionals about their journeys, lessons learned, and more. Your host is Ryan Cote, Managing Partner at Ballantine Digital.
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You may not expect that a country like Iran could possibly be home to high tech startups and scrappy entrepreneurs who build successful companies. In spite of severe sanctions, rising inflation rates and restrictive conditions, some Iranians have built major tech companies that solve some of the country's biggest problems. This is Tehran Disrupted, a podcast about the brave founders of some of Iran's biggest companies. In each episode, host Hamid Shojaee tells the fascinating stories of how ...
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Investor Circle is the new podcast series from Canopy Community brought to life to capture insights from investors across the globe. In each short interview we get under the skin of how the investors think and make decisions as well as what kind of people they are. Our goal is to build empathy within the community of the what, when, who, how and why behind raising funding for your startup. This series is primarily for Founders of early stage startups who are looking to raise their first fund ...
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A Podcast About the People & Stories of Ann Arbor, Michigan
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An exploration into the lifestyle and business of an individual or corporate brand with the aim of appreciating the connection between lifestyle and business, and the impact of different lifestyles on businesses. The house-style of this show is to approach these big topics in a most soulful and insightful manner.
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What’s commonly talked about are the tactics and methodologies for sales professionals - what is less commonly talked about is the stress and anxiety that comes with being a seller. Each day, sales reps are asked to take rejection after rejection, operate in a world of uncertainty and high-pressure, and either fail to hit their number, or get a higher quota the next year. On Two Sales Guys, we’ll talk about how to cope with these pressures and what a winning sales mindset really looks like. ...
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Technoptimist Radio | WERU 89.9 FM Blue Hill, Maine Local News and Public Affairs Archives
Technoptimist Radio – WERU 89.9 FM Blue Hill, Maine Local News and Public Affairs Archives
Audio archives of spoken word broadcasts from Community Radio WERU 89.9 FM Blue Hill (weru.org)
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The podcast for Security Architecture Hosted by Moshe Ferber and Ariel Munafo. The world of software development has changed rapidly in the last years due to various factors – Cloud Computing, Digital Transformation, CI/CD & DevOps – they all changed the way we build new applications. Young startups today got access to enterprise-grade infrastructure enabling them to produce scalable, robust applications faster and cheaper. But as companies innovate faster, security challenges arise. The sec ...
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Ignite Startups: Why Leasing E-Bikes is the Future of Urban Transportation with Ryan Fishel | Ep97
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In this episode of The Ignite Podcast, host Brian Bell interviews Ryan Fishel, the founder and CEO of Sweet Spot Bike Leasing, a fintech company aiming to revolutionize the micromobility leasing space. Ryan shares the origins of his startup, inspired by his family’s background in the car leasing business and his personal passion for cycling. Sweet …
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Ignite Startups: Harnessing Video Content for Local Business Discovery with Michael Ebel | Ep96
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In this episode of the Ignite podcast, Brian Bell interviews Michael Ebel, the CEO and founder of Atmosfy, a platform designed to revolutionize how people discover dining, nightlife, and travel experiences through video content. Michael shares his journey from his early career in the U.S. Air Force to founding Atmosfy, highlighting the significant …
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Your Top 5 Amazon Questions, Answered!
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Dive into a Q&A session packed with insights on maximizing your Amazon presence. From understanding ROAS and ACoS to leveraging Amazon Global Logistics and VCPM campaigns, this episode equips brands with the strategies they need to thrive. Perfect for CPG brands aiming to boost their Amazon sales. Ready to see what you’re missing on Amazon? Get a f…
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Ignite VC: Google, Startups, and the Art of Venture Capital with Manish Patel of Nava Ventures| Ep95
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In this episode of the Ignite podcast, Brian Bell welcomes Manish Patel, a venture investor at Nava Ventures and a former Google product manager, to discuss his journey in venture capital and technology. The conversation delves into Manish's accidental entry into venture capital, where he reflects on the changing aspirations of young professionals …
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Patrick Anquetil: Insights from a Medical Device Manufacturer
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This podcast episode features a conversation with Patrick Anquetil, CEO of Portal Instruments, a medical device manufacturer. We discuss insights, challenges and lessons learned from his journey of revolutionizing needle-free injections.Av Ryan Cote
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Ignite Startups: Building a Profitable AI-Driven Ad Platform with Miguel Guerrero of Otis AI | Ep94
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In this episode of the Ignite podcast, host Brian Bell interviews Miguel Guerrero, the co-founder and CEO of Otis AI, a platform designed to empower small and medium-sized businesses with AI-driven advertising solutions. Miguel shares his journey from creating one of the world's largest Minecraft servers as a teenager to founding and leading Otis A…
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The Psychology of Trading with Anmol Singh
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I'm thrilled to share the latest episode of "The Deal Scout" with you. This time, I had the pleasure of chatting with Anmol about the the world of trading. We dove deep into the psychological aspects of trading, and I can't wait for you to hear it. Here are some key takeaways from our conversation: Key Lessons and Insights: The Power of a Trading P…
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S5E11 'Wrapping-up Season Five', with James & Chris 💝5️⃣
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We're delighted you joined us for the fifth season of The EcoSend Podcast! Thank you so much for joining us on this journey, which we started all the way back in November 2022 with our first episode. Feels like a lifetime ago now! To recap the past season, we had some amazing guests including: S5E10 with Michelle Miles S5E9 with Chrysta Sto S5E8 wi…
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Ignite Startups: How Evil Genius Games is Revolutionizing Tabletop RPGs with Dave Scott | Ep93
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In this episode of the Ignite podcast, Brian Bell hosts Dave Scott, a seasoned entrepreneur and marketing executive with over two decades of experience. Dave, currently the CEO of Evil Genius Games, shares insights from his diverse career, which includes leadership roles at major corporations like Amazon Web Services, Oracle, and Twitter, as well a…
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Essential Tips for Business Owners Facing Acquisition Offers with Trever Acers
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Mr. Acers, recognized as a "CEO Visionary" by LA Times B2B Publishing, draws on his 20+ years of experience in investment banking, acquisition, and strategy experience advising middle market companies on transaction execution and strategy. Prior to founding Objective, Investment Banking & Valuation, he served as a Director at TGG Capital, leading t…
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Ignite Startups: Revolutionizing Debt Collection with AI with Sean O’Brien of CollectWise | Ep92
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In this episode of the Ignite podcast, Brian Bell interviews Sean O’Brien, the founder and CEO of CollectWise, an innovative company that utilizes large language models (LLMs) to automate debt collection. Sean shares his journey from running a digital agency to founding CollectWise after experiencing the challenges of debt collection firsthand thro…
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The Deal Scout Is No Longer For Sale - Here is an update with Josh Wilson (The Deal Scout)
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The Road Ahead: What My Series 79 Certification Means for "The Deal Scout" Hey Deal Scouts, I’m thrilled to share some exciting news with you all! 🎉 I’ve recently passed the Series 79 FINRA investment banking representative exam, officially marking my entry into the world of investment banking. This milestone is a game-changer for me, and I can’t w…
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Ignite VC: How Caroline Winnett Transformed UC Berkeley’s Startup Accelerator | Ep91
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In this episode of the Ignite podcast, host Brian Bell engages in a lively and insightful conversation with Caroline Winnett, the Executive Director of Berkeley Skydeck, UC Berkeley's flagship startup accelerator. The discussion begins with Caroline sharing her unique career journey, starting from her early days as a professional concert violinist …
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Manish Gupta: Cutting downtime with AI, cloud troubleshooting and reliability
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In this episode of Cloud Do You Do?, Revolgy’s host Fergus O’Callaghan talks with Manish Gupta, Founder and CEO of Webb.ai, about the innovative ways AI is transforming troubleshooting in cloud environments. Manish introduces Matt, the world’s first AI-enabled reliability engineer, designed to automatically identify the root cause of IT failures in…
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Ignite Startups: How Crema is Revolutionizing Freelance Payments with Christian Jacobsen | Ep90
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In this episode of the Ignite podcast, host Brian Bell interviews Christian Jacobsen, the co-founder and CEO of Crema, an all-in-one software platform designed for freelancers to manage payments, collections, and financial products. Christian shares his journey from Norway to the University of San Francisco, where he was inspired by entrepreneurial…
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Ignite Startups: Transforming the Future of Allergy Treatment with Aakash Shah of Wyndly | Ep89
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In this episode of the Ignite podcast, host Brian Bell welcomes Aakash Shah, the founder and CEO of Wyndly, a Y Combinator (YC) 2021 startup specializing in lifelong allergy treatment through exposure therapy. Aakash introduces Wyndly, explaining its mission to fix allergies permanently by building tolerance to allergens such as pollen, cats, and d…
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Unlocking Co-Packing Success: Strategies for Scaling Brands
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In this episode, Kit Maxfield from Motherlode Copacking shares invaluable insights into the co-packing world, including what it takes to scale a brand successfully. Learn about key strategies for building strong relationships with co-packers, navigating industry challenges, and the importance of collaboration in ensuring long-term growth. If you're…
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German Sanchez: Navigating Succession Planning in Manufacturing
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This podcast episode features a conversation with German Sanchez, President of Allied Tool Products, a company specializing in the manufacturing and distribution of cutting tools.Av Ryan Cote
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S5E10 'Weddings and Sustainability, the perfect match?' with Michelle Miles 💒
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We can't believe we're already down to our final guest of Season Five! We've been truly blessed with so many amazing speakers, and our final guest is no exception. Welcome to the show, Michelle Miles! Michelle is CEO at the 'Sustainable Wedding Alliance', and has made it her mission to integrate Sustainability into the heart of the Wedding industry…
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How Faith and Purpose Can Drive Success in Real Estate Investing With Edward Fernandez
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This week, I had the pleasure of sitting down with Edward Fernandez, a fellow podcaster and entrepreneur from Southern California, who has an incredible story to tell. Here are the key takeaways and intriguing insights from our conversation that you won’t want to miss: Key Lessons and Ideas: Purpose-Driven Business: We dive deep into the significan…
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Ignite Startups: Revolutionizing Front-End Development with Royal Jain of CodeParrot | Ep88
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In this episode of the Ignite podcast, host Brian Bell interviews Royal Jain, co-founder and CEO of CodeParrot, a Team Ignite portfolio company. Royal shares his journey from being a computer science student at IIT Bombay to founding CodeParrot. His career path includes various internships and jobs in Japan and at Xerox Research, where he realized …
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From Farm to Amazon: The Honestly Cranberry Journey
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Dive into the inspiring story of Honestly Cranberry with Mary Brazeau Brown. Learn how this unique brand grew from a family farm in Wisconsin to a successful business offering unsweetened dried cranberries. Discover the challenges and triumphs behind their innovative process. Brands interested in optimizing their Amazon presence can get a full audi…
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Unlocking Value: The Financial Advantages of Entrepreneurship Through Acquisition With Matt Bodnar
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I’m thrilled to share some exciting insights from our latest episode of "The Deal Scout." This time, I had the pleasure of chatting with Matt Bodnar, a seasoned expert in private equity and small business acquisitions. We delved into the often misunderstood world of private equity, the concept of Entrepreneurship Through Acquisition (ETA), and the …
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S5E9 'Human-centred Podcasting & Ethical Marketing', with Chrysa Sto 💚
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Our goal here with The EcoSend Podcast has always been to provide genuine value to our audience, and to hold positive-impact as our number one outcome. We see this as a core tenet of human-centred Marketing, and so we were absolutely delighted to welcome a real expert in the field of human-centric Podcasting, Chrysa Sto! For nearly six years Chrysa…
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How Mentorship and Goal Setting Can Transform Your Entrepreneurial Journey With Cliff Locks
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I’m thrilled to share some incredible insights from our latest episode of "The Deal Scout." This time, I had the pleasure of sitting down with Cliff Locks, a seasoned expert in private equity and business. Our conversation was packed with valuable lessons and intriguing ideas that I’m sure you’ll find both enlightening and actionable. Here are the …
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Ignite Talent: Navigating Offshore Talent for Early-Stage Startups with Roger Einstoss | Ep87
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In this episode of the Ignite podcast, host Brian Bell welcomes Roger Einstoss, the founder and CEO of Brainly. Roger shares his journey from growing up in Buenos Aires, Argentina, to founding Brainly, a company dedicated to connecting Latin American talent with American businesses. He emphasizes the advantages of working with Latin American teams,…
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Market Magic with A Gluten Free Recipe
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Discover how Paul Kleinschmidt of Yeshi Foods turned a local favorite into a national brand. Learn about the challenges and triumphs of growing a business from scratch, and the unique story behind their gluten-free, vegan salad dressings. Don't miss these inspiring insights and actionable advice for brands looking to scale. Ready to see what you're…
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S5E8 'Surfers Against Sewage and Alliances Against Drilling', with Will Kinchin 🏄♂️
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Will Kinchin has been a good friend of the EcoSend team for a long time, so we were delighted to welcome him for episode eight of our Fifth Season. Will runs a boutique creative design Agency, working with purpose-driven brands and charities. But this episode wasn't just a chance to learn from Will's extensive experience as an Entrepreneur for Good…
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Ignite Leadership: Enhancing Leadership Skills in the Startup World with Kenneth Berger | Ep86
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In this episode of the Ignite podcast, host Brian Bell interviews Kenneth Berger, a 20-year veteran in the tech industry, first Product Manager at Slack, and current executive coach. Kenneth shares his journey from the highs of startup success to the lows of being fired by a co-founder. This range of experiences led him to a pivotal moment of self-…
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Episode 14: Analyzing the Quantum Hardware Landscape
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In his role as Chief Analyst at Global Quantum Intelligence, David Shaw combines a PhD in physics with years of advising executives in tech, healthcare, energy, and financial services. This understanding of quantum mechanics and the technology life cycle gives him a unique perspective on quantum hardware. In this episode, he explains how many “chip…
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David Allen: Behind the Scenes of Custom Product Manufacturing
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This podcast episode features a conversation with David Allen, the owner of Allen Manufacturing, a family-owned business in Lewiston, Maine. Specializing in cutting and sewing custom products such as dog collars, leashes, tote bags, and duffel bags from leather and other materials, Allen Manufacturing has grown by prioritizing people, innovative pr…
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Growing Food Brands with Shared Kitchens
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Discover how Coho Collective Kitchens supports food entrepreneurs by providing shared kitchen spaces and essential resources for growth. Learn from Amrit Maharaj's journey in creating a thriving business that helps brands scale efficiently. If you're ready to optimize your Amazon strategy, visit www.expertcpg.com/audit for a free audit.…
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S5E7 'Sustainability is a Mechanism for Growth, not a Tick-Box!', with Helen Neal 🚀
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With years of experience driving Strategy for Nissan and Virgin Atlantic, as well as a background in Politics, Helen Neal is a force to be reckoned with. And since founding HN Communications, a certified B-Corp in 2017, Helen has been at the frontlines of helping businesses integrate Sustainability into their ethos and strategy. Moving beyond seein…
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Ignite VC: Navigating Market Cycles and Liquidity Strategies in Venture Capital with Ken Sawyer | Ep85
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In this episode of the Ignite podcast, host Brian Bell welcomes Ken Sawyer, the founder and managing director of Saints Capital, to discuss the intricacies and opportunities within the world of venture capital and secondary investments. Ken provides a brief overview of his extensive experience in the venture capital sector, sharing his unique persp…
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Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st
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Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen! In t…
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Ignite Startups: Creating Impactful AI Healthcare Solutions with Susan Conover of Piction Health | Ep84
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In this episode of the Ignite podcast, host Brian Bell interviews Susan Conover, the co-founder and CEO of Piction Health, an AI-powered virtual dermatology practice. Susan shares her journey from being a mechanical engineer to a healthcare entrepreneur driven by her personal battle with melanoma. Piction Health aims to provide accessible and effic…
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S5E6 'You don't need to run a marathon; just get off the couch!', with Matt & Chrissie from olson 👟
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"We can't become marathon runners overnight... but we can become 'someone who goes to the gym'." A quote which sums up our latest guests' wonderful philosophy towards Sustainability. A philosophy which holds the antidote to avoiding the trap of perfection-paralysis, and leveraging small-wins overtime to bring about long-standing identity change. We…
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From Personal Chef to National Brand: Mesa De Vida's Journey
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Discover how Kirsten Sandoval turned her passion for healthy cooking into Mesa DeVita, a nationally recognized brand. Learn her inspiring story, from self-taught chef to crafting unique sauces that bring innovation and convenience to your kitchen. Want to unlock your brand's potential on Amazon? Visit http://www.expertcpg.com/audit for a free audit…
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Ignite Startups: Unlocking Low-Interest Loans With Ashutosh Purohit of Yenmo | Ep83
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In the latest episode of the Ignite podcast, host Brian Bell sits down with Ashutosh Purohit, the CEO and founder of Yenmo. Ashutosh introduces Yenmo, a company based in India that offers loans against mutual funds and securities. He explains how Yenmo provides low-interest loans by holding mutual funds or stocks as collateral, reducing the interes…
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Unlock the secrets to maximizing your sales on Amazon with these five actionable tips. Discover how to enhance your customer journey, own your brand space, and optimize your product imagery for greater impact. Don't miss this must-listen episode for brands looking to elevate their Amazon game. Visit http://www.expertcpg.com/audit to get your free a…
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Angela Phillips: Navigating Challenges and Building a Legacy in Manufacturing
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This podcast episode features a conversation with Angela Phillips, the CEO of Phillips Tube Group, a family-owned steel tube manufacturing company based primarily in Ohio. Angela's story is one of resilience, determination, and a deep passion for both her family's legacy and the manufacturing industry.…
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S5E5 'Raising the Floor, and Smashing the Ceiling', with Tam Hussey 👊
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We're halfway through Season 5 already, and we're delighted to be back with another Sustainability Veteran! This guest has 20 years' experience in Digital Strategy, including roles guiding global mobile strategy at Unilever, and as Head of Strategy at Infosys. She has then moved from the corporate world to Entrepreneurship, founding 'Halo by Design…
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The Most Effective Way to Build and Grow Your Own Venture Syndicate
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I’m thrilled to share some exciting insights from our latest podcast episode featuring Jed, the mastermind behind Angel School VC. If you’re passionate about venture investing or curious about the world of syndicates, this episode is a must-listen. Here’s a sneak peek into the key takeaways and intriguing ideas we discussed: Key Lessons and Ideas: …
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Ignite Startups: Marcel Tan on Transforming Bug Fixes with AI-Powered Solutions | Ep82
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In this episode of Ignite Podcast, host Brian Bell interviews Marcel Tan, co-founder and CEO of Tusk. Marcel shares his journey from growing up in Singapore and China to serving in the Singapore military and eventually moving to the United States for college at UC Berkeley. His diverse background and experiences played a significant role in shaping…
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The Role of a General Partner (GP) at a Venture Capital Firm (VC)
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I’m thrilled to share with you the latest episode of The Deal Scout, where I had the pleasure of sitting down with Guy, a seasoned venture capitalist with over 35 years of experience. This conversation is packed with invaluable insights, lessons, and a genuine look into the world of venture capital. Here are some key takeaways that I believe will s…
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I’m thrilled to share some incredible insights from our latest podcast episode with Nicholas Capone, a film finance expert and executive producer at Mixed Slate Productions. If you’ve ever been curious about the world of film finance and investing in movies, this episode is a must-listen! Here are the key takeaways and intriguing points we covered:…
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S5E4 'To B or not to B', with Tim Jones aka The BCorp Bloke 🅱️
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We're taking a trip down-under for Episode 4, with our latest guest hailing all the way from New Zealand. It's Tim Jones, aka The BCorp Bloke! Tim is on a mission to help businesses simplify and fast-track their journey to BCorp status; with a healthy dose of puns and humour along the way! Since quitting his job in the Medical Devices Industry afte…
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Ignite VC: Overcoming Fundraising Challenges in a Competitive Market with Imran Sheikh | Ep81
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In this episode of the Ignite podcast, host Brian Bell returns from a month-long vacation, excited to dive back into discussions with his first guest post-vacation, Imran Sheikh. Imran, a longtime collaborator with Team Ignite and an experienced product designer, shares insights from his journey in the tech industry, starting from his early days in…
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Tips for talking with venture capitalists (VCs)
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I’m thrilled to share the latest episode of "The Deal Scout" with you! This week, I had an incredible conversation with my good friend Guy, who has been navigating the venture capital world for an impressive 35 years. Trust me, you don’t want to miss the insights he shared! Here are some of the key takeaways from our chat: Networking is Key: Guy em…
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Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange
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Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach? In this conversation, we discuss: 👉 The journey of a technical founder learning sales through tri…
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