Photography is a highly competitive industry and one of the keys to long-term success is having a consistent marketing strategy! Join Annemie & Dayna from This Can't Be That Hard for education and inspiration on strategies that work!
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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photogr ...
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Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate thei ...
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In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.
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The show for those who want to build a successful freelance business. We are NOT about the hustle. We are NOT about the feast-or-famine cycle. We are about building a business. Deliberately.
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Are you just starting out as a creative entrepreneur? Or maybe you have been running your business for a while now, but you need some step-by-step guidance to take your business to the next level? No matter where you are at in your journey as a creative business owner, this show will help. My name is Jai Long. I'm an unconventional business coach for the creative minds and bizniz hearts, with my own thriving creative business. My mission is to empower you to gain more confidence, reach your ...
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Photography gives us this amazing way to process the world outside of us and gives us a window into ourselves. The daily practice of taking photographs – of noticing what’s around us – helps us tap into the incredible depth of our shared humanity. Join host Kristyn Miller for weekly episodes with featured guests, where we’ll explore how to make space for creative fulfillment and what we can learn by documenting this life in all its messy magic. Learn more at www.thedocumentedheart.com Follow ...
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Finding Alignment in Your Photography Business with Annemie Tonken
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Have you ever wondered why your passion for photography isn’t translating into the success you imagined? If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need. In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to alig…
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Finding Alignment: Building a Dream Business That Matches Your Vision with Annemie Tonken [EP298]
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Have you ever felt out of sync with your business, like something’s off, but you're unsure what it is? In this episode of Make Your Break, host Jai Long sits down with Annemie Tonken, host of This Can't Be That Hard podcast, to dive into actionable strategies for aligning with your goals. Together, they explore pricing, branding, and making small b…
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How to Become a Wealthy Creative [EP301]
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Welcome to "Make Your Break with Jai Long," the podcast where we break down the mindset, strategies, and financial know-how that will help you achieve your creative business goals and build lasting wealth. In this episode, Jai Long walks you through five powerful money principles every creative entrepreneur should know: 1. Make More Money – Stop pl…
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The Power of In-Person Marketing with Angie McPherson [Marketing with Intention]
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When building out your intentional marketing plan, are you considering the power of in-person marketing? In today's episode, Angie McPherson joins us to highlight the benefits of networking through local events, retreats, and creating your own gatherings. Listen in as she shares how to plan before an event, engage meaningfully during, and follow up…
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SNAPSHOT - Building a Brand Aesthetic with Images
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Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas. Listen to the full episode here… Apple https://podcasts.app…
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285 - Stamina and Slow-Growth Marketing with Leah O'Connell
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Leah O'Connell has been a family photographer for over a decade, and her success has been a slow crescendo. In this era of streaming movies and Amazon Prime, we often expect everything to happen quickly, but most businesses - perhaps especially photography businesses - take a while to reach the point of sustainability... which is simply a part of t…
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Embracing the Storm: 6 Lessons from Hiking That Apply to Business & Life [EP300]
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In this episode of Make Your Break, Episode 300!! Jai Long shares his insights from a recent hike through challenging weather and how the experiences on the trail mirror challenges in business and creativity. Jai outlines six powerful lessons inspired by nature’s storms and how we can apply them to our entrepreneurial journeys. Whether it's navigat…
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Generating Revenue in Your Business through Affiliate Marketing with Candice Coppola [Marketing with Intention]
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We naturally share our favorite items and products with our friends, but what if you could make an income by sharing business tools and products with your audience? In today's episode, Candice Coppola joins us to share all about affiliate marketing as a business owner. Listen in as she shares how she got started, how she found success, and what it …
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What Every Personal Brand Photographer Should Know
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I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru. I certainly tried on all of these roles when I first dipped my toe into this space. But I also quickly got overwhelmed by all the hats I was trying to wear too! In this episode, I'm taking you back to basics and breaking…
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This week's episode is a bit of a departure, but I promise it’s worth the ride: I’m sharing the story of a new business venture my husband and I launched at the beginning of this year. Think you might be able to guess what it is? I'd be pretty shocked if you did... this new enterprise is about as different from our work as photographers, Airbnb own…
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Market Your Business Weekly with Email with Dama Jue [Marketing with Intention]
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Do you hesitate to invest time into email marketing due to all of the different rules you have to follow? In today's episode, Dama Jue joins us to share the rules she's breaking in her own email marketing strategy that are helping her find success! Plus, listen in as she walks us through her approach to a nurture sequence and the one section of her…
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The Secret to Booking Success: Free Mentoring Session with a Lucky Listener! [EP299]
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In this special episode of Make Your Break, Jai Long offers an exclusive one-on-one mentoring session to a lucky winner who left a review for the podcast last month! Listen in as they dive deep into pricing strategies, booking challenges, and how to stop offering unnecessary extras that might be devaluing your service. Jai shares actionable tips on…
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As photographers, we walk a fine line when it comes to client privacy. On one hand, we rely on being able to share session photos for marketing and growing our businesses. But on the other hand, a ever-growing number of clients are uncomfortable with their images being shared publicly. It's a tricky line to walk. For years, I offered some baseline …
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Building a Steady Stream of Potential Customers through SEO and Pinterest with Kara Duncan [Marketing with Intention Series]
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Marketing takes up a lot of your time and for businesses that are planning to be around for a while, finding sustainable strategies that generate passive traffic and run on longevity is key for long-term success. For many of us, search engine optimization and Pinterest seem to feel like a lot of work, yet the long-term impacts of the efforts on tho…
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282 - The Unexpected Benefits of Failure with Alison Hatch
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Failure is an inescapable fact of life and business, but how we respond to it is what defines the experience. Whether failure happens in your art, your business, or your personal life, learning how to navigate setbacks with grit and grace is a major stepping stone on the way to success. This week's guest is Alison Hatch, who is sharing the difficul…
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We see it happen every year... photographers go into the busy season with the best intentions to not over-booking themselves but when push comes to shove it can be hard to say no. This month we want to spend some time talking about the value of your time and coaching you on how you can still maintain boundaries for your healthy and sanity, even if …
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Success Beyond Six Figures: How Passion and Mindset Fuel Growth with Sabrina from Turning Page Photo Co. [EP296]
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In this episode of Make Your Break, Jai Long chats with Sabrina, the founder of Turning Page Photo Co and an international wedding photographer. Sabrina shares her incredible journey from feeling lost in her business to crossing the six-figure mark. She opens up about the personal and business challenges she faced, including relocating her business…
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Crafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]
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Are you being intentional in your marketing? This week, we're kicking off a brand new series on the podcast all about marketing with intention. Our first guest, Tayler Cusick-Hollman joins us to help lay the foundation of intentionality with crafting a marketing plan. After watching entrepreneurs with small marketing budgets struggle, Tayler develo…
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Mastering Sales Calls: From Email Templates to Closing Deals with Jai Long [EP297]
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In this episode of Make Your Break, Jai Long dives deep into the art of sales calls, email templates, and effective client communication. Tune in as Jai walks you through each step of the client journey—from that initial inquiry email to closing deals and securing five-star reviews. You'll hear practical tips, real-life examples, and even a role pl…
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281 - Betting on Yourself with Rebecca Hunnicutt
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Starting a photography business was one of the biggest bets I ever made on myself — until I did it again post-divorce. Both of those crossroads were both terrifying and a bit exhilarating. Today my conversation is with another photographer who has bet on herself in similar ways. Rebecca Honeycutt, is a lifestyle children's and family photographer i…
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Storytelling Trends You Should Implement Today with Akua Konadu
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Are you using the power of storytelling in your business? Storytelling offers relatability and authenticity for connection with our audience, which builds trust. Storytelling strategist Akua Konadu joins us to share seven storytelling trends that you should implement into your marketing today! Today’s episode is brought to you by my Love Your Leads…
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I frequently hear from photographers who are thinking of reducing their prices as a way of attracting more clients. While I understand their logic, my advice is always to proceed with caution: the (potential) short-term gain always has to be weighed against the (potential) hit to their business' long-term sustainability. In today’s episode, I'm sha…
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The All-in-One Tool Every Photographer Needs with Margo Franklyn
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Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography? Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing? If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices…
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279 - Finding (and Selling) Your Artistic Magic with Ash Kaplan
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In this episode, I'm diving in on the artistry of photography - a topic I don't often cover on this podcast... but not to worry: it doubles a business conversation, too! Ashley Kaplan is my guest, talking about how creating truly unique and memorable photographs can be a huge part of your business and marketing plans if you know how to position and…
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In this episode, there are a few life and podcast updates 😉 The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and he…
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Simplifying Systems for Creatives Using Airtable from Copywriter on Call
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Summer Sabbatical Series - Simplifying Systems for Creatives Using Airtable from Copywriter on Call Ever wondered how automating your systems could help you create a more consistent experience for yourself and clients? Today I am sharing a guest episode I did for Sara Gillis' podcast, Copywriter on Call. We’re talking about our former lives as prof…
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As creatives, I think we tend to overcomplicate things (right!?), but I'm all about making it simple for you to run a profitable photography business, and sometimes the simplest way to do that is to make sure you are squeezing every last drop of value out of what you're already offering. In that vein, today I'm sharing some strategic ways to maximi…
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Sales Funnels and Conversion Laws to Elevate Your Business
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Join Jai Long in this episode of "Make Your Break" as he unveils five essential strategies to transform your website from just visually appealing to a conversion powerhouse. Learn how to leverage simple yet effective techniques from the biggest names in business to improve user experience and skyrocket your conversion rates. Tune in to gain actiona…
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Now is the time! People need to get on your calendar! How are we going to encourage them? Instead of convincing them that they want photos, we're going to talk like we assume that - it's a foregone conclusion - and we're going to focus instead on why they should want to book YOU. A unique value proposition (UVP) is a clear, concise statement that d…
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277 - Diversifying Your Photography Portfolio with Tiffany Crenshaw
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When I met Tiffany Crenshaw earlier this year, I knew I wanted to bring her on the podcast... and when she suggested a chat about not only the importance of showing diversity in your portfolio but also how exactly to go about making that a reality, I knew this episode was going to be a powerful one. Tiffany is a lifestyle photographer in Alabama, a…
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Maximising Your Creative Business: Sales Funnels, Automation, and More [EP294]
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Welcome back, creative hustlers! In this episode of Make Your Break, I'm extra excited to dive into essential strategies for any creative business owner looking to boost their profitability and efficiency. We're unpacking the power of sales funnels and automation—key tools that can transform how you operate and increase your earning potential. Whet…
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276 - Business Lessons from the Garden
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I used to think I had a "black thumb" when it came to gardening, but back in 2020 when I had time to pay attention to my yard for the first time ever, I was surprised to discover that I had a bit more of a knack for it than I realized! Maybe that's less surprising now that I look back and see all the parallels between growing a garden and running a…
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Stepping Away to Zoom Forward: Your Own Business Sabbatical
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Are you a photographer struggling to find direction in your business? Do you feel like you’re constantly spinning your wheels without making significant progress? In this episode, I dive into how taking a step back can propel you forward in ways you never imagined. Join me as I share my solutions for getting out of your funk and into positive actio…
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How to Write Emails Your Clients Love Reading from Big Fun Content
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Summer Sabbatical Series - Infusing Your Personality into Your Automations from Big Fun Content Do you struggle with writing emails that don't bore you? Want to avoid sounding like a robot and write automated emails your clients LOVE reading? Well, you're in the right place my friend! Today I am sharing a guest interview I did for Deanna Seymour's …
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Mastering First Impressions: Transforming Leads to Raving Fans & Paying Clients [EP293]
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In this eye-opening episode of "Make Your Break with Jai Long," we tackle one of the most misunderstood aspects of client interactions: the client journey. Are you prioritizing phone calls, Zoom meetings, and face-to-face interactions over the preliminary steps that actually get clients in the door? If so, you're missing out on key opportunities. J…
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275 - A Unique Approach to Marketing with Bobbi Barbarich
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Every photographer reaches a point in their business where they're ready for the floodgates to open. You flip the switch on the virtual "open for business" sign, take a deep breath, and hope that the clients rush in. More often than not, though, we spend a good chunk of our businesses' early years (and sometimes later years) trying to find our peop…
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Discover the Magic of Organizing with Airtable | Annemie Tonken
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In today's episode, we're diving into the world of Airtable with Colie James and Annemie Tonken, unraveling how this dynamic tool can streamline your business and simplify your life. If you’ve ever felt overwhelmed by managing your team communication, marketing content, relevant client sales data and offers, get ready to hear how Airtable can tame …
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How to Socially Sell on Instagram: the Magic of ManyChat Automations with Dayna Schaaf
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Are you ready to automate you social media sales strategy? In today's episode, Dayna Schaaf joins us to discuss the power of ManyChat and automations for marketing. Listen in as we walk through setting up trigger words and automated responses in Instagram DMs and how they can help photographers efficiently handle client inquiries, build engaging wa…
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Revolutionize Your Editing with Scott Wyden Kivowitz from Imagen
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Hands up if your editing and post-shoot workflows are still bogging you down? Trust me, it doesn’t need to in 2024! If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend. I jumped over to using AI a year ago and this literally is now saving me thousands in edit…
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274 - Inquires Down? Consider this first...
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There's a lot of talk in the photo community these days about inquiries being down, which inevitably leads to talk (and a whole lot of insecurity) about pricing. The truth is, pricing may be a factor in the decreased inquiry equation... but it's only one factor. And the truth is that changing your prices without taking the time to evaluate the broa…
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Making the Switch from Quickbooks to Xero for Small Business Owners with Madison Brown
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Do you have a hate-hate relationship with Quickbooks? Yeah, not love hate, just hate. This is all too familiar with many small business owners who have to be involved in their own accounting needs. In today's episode, Madison Brown of Madison Dearly joins us to share why small business owners should consider making the switch to Xero for all of the…
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273 - Maximizing Mini-Sessions with Paula Brennan
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It's often when I'm stuck between a rock and a hard place I come up with my most brilliant ideas... and I know I'm not the only one. Pressure has a way of forcing us to think outside the box and get creative about solutions we might not have otherwise considered. Paula Brennan, my guest today, likewise found a creative solution in a time of need, a…
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The Village That Supports My Photography Business (& Life!)
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Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? Do you find yourself burning out by the end of a busy season, wishing you had more help? Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow… …
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10 Strategies to Secure a Pay Raise: Elevate Your Value and Skills [EP292]
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Ever wondered how to secure a pay rise, whether you're in a full-time job or running your own business? In this episode, we're diving into 10 actionable steps that will help you increase your earning capacity and make more money. From becoming invaluable to your employer to mastering high-value skills and improving your communication, these tips ar…
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This episode offers encouragement to stay on top of your marketing, insights on using scarcity to drive bookings, and a strategy for opening your calendar to maximize sessions. Dive into strategies for thriving during peak periods in our previous podcast episode, Mastering the High Season Madness Episode Ready to join the Consistency Club and get m…
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Maximize Your Business with AI: Top Tools & Tips with Dawn Richardson
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Are you leveraging the power of artificial intelligence for your business? With the advancements of AI, it can feel scary to explore, but once you embrace the mindset of using these tools to go from stuck to started, you'll find how beneficial they can be for your business. In today's episode, Dawn Richardson joins us to share how anyone can maximi…
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Have you been feeling the pinch lately? Are your bookings down and you are finding clients slower to book? Trust me, you're not alone. I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses. Cause I know it's tough out there, but I want to share some practical strategies that ha…
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272 - Pricing Mindset with Kristin Sweeting
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Pricing is probably one of the hottest topics in the photography education space. As someone who feels so strongly about helping photographers price themselves profitably that I've made it a cornerstone of my education business, I am always excited to bring you a fresh take on pricing... and today's show is exactly that. This episode features a gue…
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Crafting Compelling Copy in Your Marketing with Sara Gillis
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While you may understand the value and importance of copywriting on your website for sales and SEO, what about all of the other copy you need in your marketing? In today's episode, copywriter Sarah Gillis joins me to share how you can craft compelling copy in your marketing. From planning and organizing to tools and storytelling, Sarah is covering …
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271 - Injecting Personality into Your Website with Inkpot Creative
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When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and after going through a massive website overhaul, I am even more attuned to how much work it takes to do that on a website! Enter KP and Jessie from Ink…
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