The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Innhold levert av BCreator (formerly Blogosphere). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BCreator (formerly Blogosphere) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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S3 Ep2: Series 3, episode 2: Adam Ward, Influencer Marketing Consultant
MP3•Episoder hjem
Manage episode 311038787 series 3081240
Innhold levert av BCreator (formerly Blogosphere). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BCreator (formerly Blogosphere) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant.
Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be.
Adam discusses the budgets being invested into the influencer space, why there is a great need for strategy as opposed to just execution in campaigns, as well as his predictions that there will be an increase in legal cases against influencers in the future.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
56 episoder
MP3•Episoder hjem
Manage episode 311038787 series 3081240
Innhold levert av BCreator (formerly Blogosphere). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BCreator (formerly Blogosphere) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant.
Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be.
Adam discusses the budgets being invested into the influencer space, why there is a great need for strategy as opposed to just execution in campaigns, as well as his predictions that there will be an increase in legal cases against influencers in the future.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
56 episoder
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