064 - Jason Fields: Combining Voice And Visuals - Multimodal Beetle Moment Marketing podcast

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Innhold levert av Emily Binder. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Emily Binder eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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064 - Jason Fields: Combining Voice and Visuals - Multimodal

4+ y ago 21:12

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MP3•Episoder hjem

Innhold levert av Emily Binder. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Emily Binder eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context.

Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

78 episoder

Artwork

064 - Jason Fields: Combining Voice and Visuals - Multimodal

Beetle Moment Marketing Podcast

published 4+ y ago

Del

MP3•Episoder hjem

Innhold levert av Emily Binder. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Emily Binder eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context.

Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

78 episoder

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