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$150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big
Manage episode 416725132 series 3556423
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Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.
About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.
About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.
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