Ep #138: Glenn Moore: What Works, What Doesn’t & Make Every Marketing Dollar Count in 2024

Business Growth Architect Show

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In this episode, Glenn Moore uncovers what works in marketing, what stopped working, and how to stretch every marketing dollar to the max. Discover actionable strategies to maximize your marketing budget and drive real growth for your business this year.
Today, I’m joined by Glenn Moore, CEO of Bear Fox Marketing, who has 25 years of experience helping small to mid-sized businesses navigate the complex world of marketing. Glenn brings a wealth of knowledge and practical tips to help you optimize your marketing strategy in a way that delivers real results.
In this episode, Glenn talks about the tactics that still work and why some older strategies no longer bring the same returns. If you’ve been frustrated by wasted marketing dollars with little to show for it, Glenn’s insights will help you adapt and get back on track.
A key takeaway from our conversation is how to make every marketing dollar count. Glenn shares smart strategies for getting the most out of your budget, focusing on high-impact channels like SEO, content marketing, and email marketing. He highlights the importance of spending wisely to drive real growth, especially for businesses with limited resources.
Glenn also explains why SEO and content marketing remain two of the best tools for reaching your target audience and improving search engine rankings. We explore how to avoid common mistakes, like competing for overly broad keywords, and how to use free tools like Google My Business to strengthen your online presence.
With the explosion of AI and tools like ChatGPT, the digital space is packed with content. Glenn discusses how this affects small businesses and what you can do to stand out. He emphasizes building trust and authority through content that showcases your expertise and appeals to a specific niche.
One of Glenn’s key points is understanding your customers’ needs. He shares examples of businesses that have successfully tailored their products and services to meet customer feedback, resulting in significant revenue growth.
Beyond the marketing strategies, Glenn talks about the importance of mindset and company culture in driving long-term success. At Bear Fox Marketing, they foster a culture of learning and humility, encouraging employees to grow personally and professionally. This approach not only keeps the team engaged but also improves overall business performance.

If you’re interested in learning more from Glenn, be sure to visit Bear Fox Marketing at https://www.bearfoxmarketing.com.
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Kapitler

1. Introduction of Business Growth Architect Show (00:00:00)

2. Meet Glenn Moore, CEO of Bear Fox Marketing (00:01:43)

3. Finding the Right Strategies for Your Business Amid Overwhelming Advice (00:02:41)

4. Why Trust, Authority, and a Focused Niche Matter More Than Ever (00:03:53)

5. The Key to Authentic Marketing and Lasting Success (00:05:40)

6. The Key to Listening, Innovating, and Growing Your Business (00:08:17)

7. Focus on ROI with Email, Content, and SEO Strategies (00:11:10)

8. Creative Calls to Action and Effective SEO Strategies for Small Businesses (00:14:51)

9. The Importance of Values Over Skills in Hiring (00:18:21)

10. How Routine and Reflection Can Combat Overwhelm (00:20:53)

11. The Importance of Journaling for a Peaceful Mind and Better Sleep (00:26:07)

12. How to Connect with Glenn Moore Online (00:28:13)