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46: Amplifying Your Message: Caitlin Copple on Mastering PR and Visibility
Manage episode 461036209 series 3546726
Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underrecognized leaders break through the noise and claim their place in the spotlight. Her work has helped diverse founders win elections, launch bestselling books, and land features in outlets like CNN, Forbes, and Fast Company.
In this episode, Caitlin walks us through her journey from journalist to PR expert and shares invaluable insights on building a brand that gets noticed. We’re unpacking:
📣 The key differences between publicity and public relations—and why it matters for your business
📣 How to craft thought leadership that resonates and sets you apart
📣 The role of earned media in establishing trust and credibility
📣 Why having a strong foundation is essential before pursuing PR
Caitlin shares the common mistakes businesses make when approaching PR and offers advice for getting started on the right foot. Whether you’re looking to expand your reach, connect with your ideal audience, or build lasting media relationships, this episode is packed with insights to help you move forward with confidence.
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Connect with Caitlin:
- http://www.fullswingpr.com
- Instagram: @fullswingpr
- LinkedIn: @caitlincopple
Grab your copy of Caitlin's "10 PR Steps You Should Take as a 7-Figure Entrepreneur" here: https://fullswingpr.com/get-visible/
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
48 episoder
46: Amplifying Your Message: Caitlin Copple on Mastering PR and Visibility
Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Manage episode 461036209 series 3546726
Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underrecognized leaders break through the noise and claim their place in the spotlight. Her work has helped diverse founders win elections, launch bestselling books, and land features in outlets like CNN, Forbes, and Fast Company.
In this episode, Caitlin walks us through her journey from journalist to PR expert and shares invaluable insights on building a brand that gets noticed. We’re unpacking:
📣 The key differences between publicity and public relations—and why it matters for your business
📣 How to craft thought leadership that resonates and sets you apart
📣 The role of earned media in establishing trust and credibility
📣 Why having a strong foundation is essential before pursuing PR
Caitlin shares the common mistakes businesses make when approaching PR and offers advice for getting started on the right foot. Whether you’re looking to expand your reach, connect with your ideal audience, or build lasting media relationships, this episode is packed with insights to help you move forward with confidence.
---
Connect with Caitlin:
- http://www.fullswingpr.com
- Instagram: @fullswingpr
- LinkedIn: @caitlincopple
Grab your copy of Caitlin's "10 PR Steps You Should Take as a 7-Figure Entrepreneur" here: https://fullswingpr.com/get-visible/
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
48 episoder
Alle episoder
×1 47: Redefining Beauty and Building Community with Meg Smith 49:46
1 46: Amplifying Your Message: Caitlin Copple on Mastering PR and Visibility 48:07
1 45: Unlocking PR Power: How to Craft Media-Worthy Stories and Boost Visibility for Your Brand 17:11
1 44: The End-Of-Year Manifesting Rituals I Never Miss 18:37
1 43: Protecting Your Ideas and Navigating AI with Burgundy Morgan 1:06:47
1 42: Creating Your Own Business Niche with Casey von Stein 56:57
1 41: Crafting Stories That Resonate: Mark VanderSys on Building Authentic Brand Narratives 54:03
1 40: From Toxic Workplaces to Thriving Leadership: Julia Block Pearson’s Mission to Put Humans and Life First 53:03
1 39: Entrepreneurial Risk-Taking, Growth, and Empowering Healthy Living With Emily Countryman 51:36
1 38: How to Find (and Fix) the Real Issues in Your Marketing With Jennifer Sutton 58:33
1 37: Writing: A Love Story with Author and Writing Coach Margo Steines 43:12
1 36: Coming Home to Yourself: The Power of Building a Business That Reflects Your True Values 24:02
1 35: Reclaiming Joy and Balance with Dr. Seema Desai 46:05
1 34: What The Top 10% Of Startups Are Doing That Separates Them From The Rest with Victoria Hajjar 58:57
1 33: Simple Marketing Strategies That Drive Revenue, Elevate Your Business, & Drive More Leads with Jackie Green 52:58
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