240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'.

Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect.

But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reputation.

If you’re a business owner or a professional expert with years in the trenches and runs on the board, there’s a good chance you might want to get things 100% perfect before publishing anything to social media.

It’s this pursuit of perfection: this over-thinking things around content creation, that might be holding you back and therefore, stunting your PR and personal branding efforts.

Today’s episode theme is around 'experimentation', and taking risks on social media. BEWARE: It's a wide-ranging conversation!

By ‘taking risks’, I’m not talking about doing anything silly.

Just letting loose a bit. Showing more of your authentic self. Trying new platforms. Experimenting with new technologies. Developing new skills.

There are a lot of good things that come with this: in the case of today’s guest, gaining confidence in front of the camera.

I call it adopting a digital media mindset.

Because, to be really successful with your content on social media, it’s as much about mindset as it is about the words you use.

In this episode, we hear from BEN CUSACK, a 45-year old government grant specialist and business owner whose TikTok account has generated over 10 million ‘likes’, with an audience of over 190,000.

In short, Ben takes chances on social media, and it's terrific to hear his story and how he's gained confidence in front of the (mobile phone) camera simply by doing, by putting himself out there and not taking things too seriously.

Ben and I cover TikTok, YouTube Shorts, turning blog posts into videos using AI, content curation on LinkedIn and increasing personal productivity through outsourcing.

If you tend to over-cook things on social media and have not yet broken out of the mindset that something needs to be perfect in order to be professional, then this episode is for you!

CONNECT WITH BEN:

• TikTok
• Website
• LinkedIn
• YouTube

#LearnByDoing #DigitalMediaMindset #ProgressNotPerfection

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