Ep 3: EAGER Drinks: Revolutionising the Juice Industry with Ed Rigg

Creating a Positive Impact

In today's episode, we have a very special guest who's making waves in the world of sustainable beverages – Ed Rigg from EAGER Drinks.

Ed's journey into the world of fruit juice started in a rather unconventional way. He was living in a pub, and that's where he noticed a significant issue with the way fruit juice was made, purchased, and stored in the hospitality industry. Intrigued? Stick around as we delve into the remarkable story of EAGER Drinks and how Ed is challenging the status quo.

EAGER Drinks was born in 2007, marking the beginning of a remarkable journey towards reshaping the fruit juice industry. Ed's mission was clear: to bring quality fruit juice to the bar industry, where subpar, concentrated juices were the norm. This was no easy feat, as Ed was navigating uncharted territory with little prior knowledge of the soft drinks industry.

Bars hesitated to stock refrigerated fruit juices because they took up valuable space that could otherwise be reserved for beers, wines, and spirits. Moreover, easily accessible, non-refrigerated juices were prone to excessive consumption, driving up costs for these establishments. To streamline their operations, many bars opted to store fruit juices in the cellar alongside other non-refrigerated supplies, leading to a compromise in quality.

EAGER Drinks came to the rescue by addressing these challenges head-on. They offered a solution that allowed bars to enjoy premium quality fruit juices without sacrificing space or accessibility. This innovation aligned perfectly with the evolving demands of consumers who sought high-quality ingredients for their cocktails and premium spirits to complement the growing sophistication of the beverage industry.

Intrigued by Ed Rigg's journey and EAGER Drinks' commitment to transparency and quality? Tune in to this episode to discover how this unique company is reducing waste in the fruit juice supply chain and promoting transparency in the true health effects of consuming it's products. Ed's dedication to positive change in the industry is an inspiring story you won't want to miss.

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