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Driving Change: Maximizing ROI through Innovative Content Marketing & User Engagement
Manage episode 436015934 series 3049018
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In this episode of the Changemaker series, we sit down with Andrew Jenkins, a digital strategist with over two decades of experience in social media and content marketing. As the founder of Volterra, Andrew has helped countless businesses maximize their ROI and enhance user engagement through innovative strategies. We dive into Andrew's expert insights on crafting content that resonates, building lasting relationships with audiences, and using the latest tools and metrics to measure success. Whether you're a seasoned marketer or just starting out, this episode will provide you with practical tips and actionable strategies to elevate your content marketing game and make a meaningful impact. Tune in to learn how to turn engagement into real results!
Key Insights:
- Strategies for content that drives results.
- Practical tips for enhancing audience engagement
Perfect for ChangeMakers, marketers and business leaders looking to optimize their content strategies.
Tune in for actionable insights from Andrew’s vast experience in the digital marketing landscape.
Author Biography
Andrew Jenkins is CEO of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for the Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, NESTA, Campbells, Sirius XM Canada, World Vision and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he has taught Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies for the past ten years. He is also the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization.
Connect on Twitter @jenkinsandrew and at http://volterradigital.com/
Support this podcast at — https://redcircle.com/empowerhourforchangemakers/exclusive-content
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