[ Dan Ritchie ] How To Reach The Baby Boomer Generation

Fitness Business Freedom

Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.

Today I have the pleasure of speaking with Dan Ritchie

Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year.

Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.

In our conversation Dan hit on some powerful points on serving the baby boomer generation. If serving the demographic with the largest buying power and time availability matters to you then you will find amazing value in this episode. We got into marketing and understanding what to put out there to attract this demographic to the types of offers that work. Then if you aren’t already serving this demographic Dan shares his functional aging certification and how it will ultimately allow you to serve this population and grow your business.

To engage with Dan visit his sites below:
Website
Facebook
Thanks for listening! Don't forget to leave a review!

The Needs Assessment:

The Free Assessment that Gym Owners Need to Escape the Grind.

Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.

Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram