Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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4+ y ago 28:52

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Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 years' worth of food experience, Kerry launched her own line of plant-based coffee creamers under the Coconut Cloud brand.

And while we focus more on brand marketing in this particular episode, we’ll certainly touch on Kerry’s expertise in manufacturing because of the influence it had in her ability to rapidly scale Coconut Cloud. Kerry’s previous experience with Tundalya helped in building a successful food brand, but she encountered plenty of challenges unique to marketing a product line which we discuss, along with how she continues to tackle those (challenges) today.

In this episode, you’ll learn:

How to better leverage Amazon data to inform your innovation
What signs indicate new products are gaining traction
How to run for food brand with a remote workforce

And a lot more...

Kerry's recommended reads:

Coconut Cloud Social Accounts:

Learn more about Coconut Cloud at https://coconutcloud.net/

66 episoder

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG