FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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8y ago 26:37

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On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.

Deep River’s tagline is “We Give a Chip”, because they commit 10% of their net profits from each bag of chips sold to support a number of different charities. I love companies like this that use business as a vehicle to make the world a better place, and if you’re considering implementing a similar program, you’ll have plenty to learn from Kris.

In this episode, you’ll learn

How to effectively set yourself apart from the bigger players in the industry
What challenges come with committing a percentage of profit to charity
How to build a social media community around a bigger cause

And plenty more…

66 episoder

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG