How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Innhold levert av Food Marketing Nerds and Blue Bear Creative. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Food Marketing Nerds and Blue Bear Creative eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

4+ y ago 32:06

MP3•Episoder hjem

Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi.

Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt.

In this episode, you’ll hear:

What consumer behaviors will likely have the most staying power in a post-pandemic world.
How restaurants are bringing the on-premise experience to their customers' homes.
What factors to consider before investing more into your e-commerce presence, and lot’s more.

Recommended Resources:

Connect with Rifle Hughes on LinkedIn

Edmund Hillary: A Biography by Michael Gill

66 episoder

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG