09: How To Create A Profitable Facebook Group Challenge

Grow Your Audience: Digital Marketing And Mindset Tips

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Today we're diving into an aspect of Facebook marketing that is taking off and is perfect for product & service sellers AND network marketers in the MLM space!
If you've hosted a virtual presentation, an online course or a FB Live, you have probably also created a private Facebook group as a bonus for your customers and teams. In addition to offering extra support and relationships, private Facebook groups are an amazing way to galvanize your clients into a true community. (Always a great thing when it comes to brand loyalty!)
But did you know that the community-creating power of private Facebook groups can be a hugely effective sales tool?
Well, today on the podcast, I'm going to share a secret strategy for using private Facebook groups to warm up your audience for sales.
Using Facebook groups in this way is really strategic--and it's a fantastic way to sell your products or services to ideal customers.
We usually think of Facebook groups as being an "after the fact" thing. You create the product, people buy it and then they're part of the group.
But actually, there's a ton of sales power in making your audience "part of the group" before they ever spend a dime with you!
The reality is that Facebook pages are pretty dead. They are really more of a one-way street when it comes to interacting with your audience.
By contrast, a Facebook group provides a family atmosphere.
When you gather people who have genuine interest in your business and offering into a private setting--one in which they can interact with you as another member (an extra-knowledgeable and authoritative member, of course)--you're able to build a community of affinity and trust around your brand.
A community in which you are the go-to source for what your audience wants to know/solve/accomplish.
A community that is brought together by the experience of your program, product or service.
If you're ready to find out the nuts and bolts of this ingenious Facebook marketing strategy, listen now to the whole episode!

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