Leveraging YouTube to Build Your Therapy Business with Dr. Marie Fang

Heard Business School

Starting a private practice can be tough, both emotionally and financially.

Dr. Marie Fang is a private practice owner and host of the popular YouTube channel, Private Practice Skills. She has lived the entrepreneurial journey from struggling to get clients to building a successful practice while also being a content creator.

In this conversation with host Michael Fulwiler, Dr. Fang shares her experiences and practical strategies for managing the financial and emotional challenges of private practice.

You'll learn how to set sustainable rates, attract clients without a huge marketing budget, and diversify your income streams. Plus, get an insider's look at using SEO and YouTube to grow your online presence.

In the conversation, they discuss:

• The financial challenges and considerations involved in setting therapy rates for a private practice, including taxes, expenses, and business reinvestment
• The importance of authenticity and leading with personal values in the therapy profession, especially in online content creation
• Dr. Marie Fang's experience and strategies for building a sustainable income stream through diversified revenue sources and transitioning to an owned audience

Resources:

• Subscribe to Private Practice Skills on YouTube: https://www.youtube.com/c/PrivatePracticeSkills
• Watch Michael’s episode on Private Practice Skills: https://youtube/mvVlpsT-zPk?feature=shared
• Download Dr. Marie Fang’s free private practice checklist: https://mailchi.mp/1f706ad367a3/start-a-private-practice-in-counseling

Connect with the guest:

• Dr. Marie Fang on Instagram: https://www.instagram.com/privatepracticeskills/
• Visit the Private Practice Skills website: https://privatepracticeskills.com/
• Dr. Marie Fang’s therapy website: https://affirmingchristiancounseling.com/

Connect with Michael and Heard:

• Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
• Newsletter: https://www.joinheard.com/newsletter
• Book a free consult: https://www.joinheard.com/welcome-form

Jump into the conversation:

[00:00] Introduction to Heard Business School with guest, Dr. Marie Fang

[02:34] How Dr. Marie’s upbringing has impacted where she is now

[05:00] The steps Dr. Marie Fang took to start her private practice

[06:19] The challenges she faced when starting a practice and the tactics that worked for her

[14:03] The financial side of a private practice

[16:02] Figuring out how much to charge clients

[20:20] What surprised Dr. Marie about starting a private practice

[21:34] When the Private Practice Skills YouTube channel started

[27:03] How Dr. Marie creates authentic content

[31:05] Brainstorming therapy topics for content creation

[34:16] How Dr. Marie grew her following on YouTube

[40:15] How income generation on YouTube works

[44:04] Building an email list and its impact

[47:23] Common misconceptions therapists have about private practices

[50:23] Challenges Dr. Marie Fang is facing currently with her practice and media

[53:49] One thing therapists should take away from this conversation with Dr. Marie Fang

[55:27] Closing