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Podcast S6E148: Donna Loughlin - Finding the right story for your innovation
Manage episode 318839508 series 1348711
See the full episode at https://wp.me/p6pllj-1Jc
#PR #storytelling #innovation
We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations.
Topics covered in this episode:- 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley
- 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care
- 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering"
- 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it
- 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery
- 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem
- 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies
- LMG PR: https://www.lmgpr.com
- Donna on Linkedin: https://www.linkedin.com/in/donnal2/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
184 episoder
Podcast S6E148: Donna Loughlin - Finding the right story for your innovation
Idea to Value - Creativity and Innovation with Nick Skillicorn
Manage episode 318839508 series 1348711
See the full episode at https://wp.me/p6pllj-1Jc
#PR #storytelling #innovation
We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations.
Topics covered in this episode:- 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley
- 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care
- 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering"
- 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it
- 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery
- 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem
- 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies
- LMG PR: https://www.lmgpr.com
- Donna on Linkedin: https://www.linkedin.com/in/donnal2/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
184 episoder
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