#1031: MASTERS: Maria Sääksjärvi: How to be unique and authentic 103

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In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The second part of the course looks at some interesting common myths in digital marketing, cross-functional topics and tools, and practical tactics you will need when you embrace this market.


You will LØRN about:

Myths

Numbers vs. money

Tailoring content

Ethical marketing


Recommended literature:

Bernard Marr - The Intelligence Revolution

Chaffey & Ellis-Chadwick - Digital Marketing

Herhausen, Miočević, Morgan, and Kleijnen - The digital marketing capabilities gap


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