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MBS857- David Schonthal, Director of Entrepreneurship Programs at Kellogg, and Author

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Manage episode 437154487 series 1001742
Innhold levert av www.MattBrownShow.com. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av www.MattBrownShow.com eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new
venture creation, design thinking, healthcare innovation, venture capital, and creativity.
Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising
innovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s Wall
Street Journal and National Bestselling book, The Human Element: Overcoming the Resistance That Awaits New Ideas (Wiley).

Support the Show.

  continue reading

813 episoder

Artwork
iconDel
 
Manage episode 437154487 series 1001742
Innhold levert av www.MattBrownShow.com. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av www.MattBrownShow.com eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new
venture creation, design thinking, healthcare innovation, venture capital, and creativity.
Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising
innovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s Wall
Street Journal and National Bestselling book, The Human Element: Overcoming the Resistance That Awaits New Ideas (Wiley).

Support the Show.

  continue reading

813 episoder

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