403 - Top Takeaways from the Online Membership Industry Report 2024

Membership Geeks Podcast with Mike Morrison

Membership Geeks Podcast with Mike Morrison

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Tag Team Talent Bonus Show #1 "Mack & Jamie" 5:37

for 14 dager siden5:37

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5:37

Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!

for ca. et år siden 15:55

MP3•Episoder hjem

Do you know what the average churn rate is for a typical online membership?

How about revenue benchmarks?

Average conversion rates?

What about the most popular tech solutions? Or the most effective marketing channels?

Truth is, there's very little reliable data available about the online membership industry.

That's because this market is relatively tiny.

It's a niche, of a niche, of a niche.

What data we do have tends to come from either the broader subscription industry, or from membership associations.

Neither of which reflect the online membership world.

Years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.

And now it's time for an update...

We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.

And we've compiled those results into the Online Membership Industry Report 2024

In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

418 episoder

#Membership #Entrepreneur #Marketing #Business #Membership Guys

Membership Geeks Podcast with Mike Morrison

403 - Top Takeaways from the Online Membership Industry Report 2024

Membership Geeks Podcast with Mike Morrison

76 subscribers

published for ca. et år siden

Del

MP3•Episoder hjem

Do you know what the average churn rate is for a typical online membership?

How about revenue benchmarks?

Average conversion rates?

What about the most popular tech solutions? Or the most effective marketing channels?

Truth is, there's very little reliable data available about the online membership industry.

That's because this market is relatively tiny.

It's a niche, of a niche, of a niche.

What data we do have tends to come from either the broader subscription industry, or from membership associations.

Neither of which reflect the online membership world.

And now it's time for an update...

And we've compiled those results into the Online Membership Industry Report 2024

In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

418 episoder

#Membership #Entrepreneur #Marketing #Business #Membership Guys

Alle episoder

Membership Geeks Podcast with Mike Morrison

1
415 - How to Make Key Connections That Benefit Your Membership 16:52

for 9 dager siden16:52

16:52

In this episode of the Membership Geeks Podcast, I discuss how to make key connections within your industry that can significantly benefit your membership business. Whether you’re looking to bring in guest experts, create joint ventures, or simply expand your network, I share practical tips and strategies for building strong, valuable relationships. Discover how to leverage your existing network, attend industry events, and even use your own platforms to connect with influential figures. Main Questions Addressed: Why making key connections within your industry is essential for benefiting your membership? How can you leverage your existing network to find valuable connections? What are the best practices for meeting and connecting with people at industry events? How can you use platforms, like podcasts, to establish relationships with bigger names in your industry? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
414 - Building a Loyal and Engaged Membership Community with Funk Roberts 48:00

for 23 dager siden48:00

48:00

In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged membership community. We dive into strategies for fostering engagement, the importance of a transformative journey, and how you can maintain a personal touch even as your community scales. Funk also shares actionable insights that membership site owners can immediately implement to see results. In this episode: What key elements are often missing from membership communities in terms of engagement and building a vibrant community? How can membership owners stay connected with their audience over time, especially as their membership grows in size? What strategies can be applied to non-visual or less activity-driven memberships to foster engagement and community rituals? How do you balance content creation with community building, and what role does a structured transformation journey play in this process? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
413 - Click to Cancel Regulations: What Membership Owners Need to Know 14:06

for 5 weeks siden14:06

14:06

In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US. Effective as of January 15, 2025, these regulations mandate that cancelling a subscription must be as easy as signing up. These new rules directly impact online membership businesses, and I'll be discussing what you need to know to comply and enhance member trust. In this episode: What are the specific requirements of the FTC's click to cancel regulation? How should membership site owners adjust their cancellation processes to comply with the new rules? What are the implications of these regulations on the clarity and transparency of membership terms? Why is it important for membership owners, even those outside of the US, to adhere to these best practices? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
412 - Do’s and Don’ts of Marketing a Membership Website 26:55

for 7 weeks siden26:55

26:55

In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website. I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls. Whether you're new to marketing or looking to refine your current strategies, this episode is packed with insights to set your membership up for long-term success. In this episode: Why is it crucial to play the long game when marketing a membership site? What are the dangers of chasing "magic bean" strategies and how can they be avoided? How important is building an email list compared to relying on social media followings? What role does social proof and risk reversal play in building trust with potential members?…

Membership Geeks Podcast with Mike Morrison

1
411 - How the Online Membership Industry Has Changed in the Last Decade 35:55

for 9 weeks siden35:55

35:55

In this episode, I reflect on how the online membership industry has evolved over the past decade. From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years Main Questions Addressed: How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place? What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out? How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account? In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?…

Membership Geeks Podcast with Mike Morrison

1
410 - Top 10 Episodes of the Membership Geeks Podcast in 2024 43:48

for 12 weeks siden43:48

43:48

Just like that, another year is over... And what a year 2024 has been! It has certainly been a big year for the Membership Geeks! We hope it’s been a successful and productive year for you and your membership. With only a few days left of 2020 , it’s time for our traditional end of year recap show. Listen for our top 10 most popular episodes of the Membership Geeks podcast in 2024. Thank you so much for your continued support of the show this year - I really appreciate each and every one of you. Here’s to an awesome 2025.…

Membership Geeks Podcast with Mike Morrison

1
409 - Help! Members Are Leaving Because They Can't Afford to Stay! 25:00

for 13 weeks siden25:00

25:00

In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to stay subscribed. I explore practical strategies you can implement to address both actual financial challenges and the perception of value that might be causing cancellations. I'll also discuss how to gather valuable data from departing members and offer them alternatives to outright cancellation. Join me as I share actionable insights to help you retain more members and grow a successful membership business. In this episode: How can you effectively collect data from outgoing members to understand their reasons for leaving? What strategies can you implement to address members' financial constraints without losing them permanently? How can you present the value of your membership to members considering cancellation due to perceived lack of worth? What are some alternatives you can offer to members instead of cancelling their membership outright?…

Membership Geeks Podcast with Mike Morrison

1
408 - Why Every Membership Needs Great New Member Onboarding 18:38

for 15 weeks siden18:38

18:38

In this episode of the Membership Geeks podcast, I discuss why an exceptional new member onboarding process is crucial for the success and longevity of your membership business. I delve into how effective onboarding can significantly improve member retention, set the right tone from day one, and help new members feel welcomed and valued. I also share practical steps and strategies to create a warm and guided onboarding experience that keeps members engaged and committed. In this episode: Why is new member onboarding critical for membership retention? What are the essential elements of an effective onboarding process? How can you make new members feel welcomed and appreciated from the start? What follow-up steps should you take after the initial onboarding to ensure continued member engagement and satisfaction?…

Membership Geeks Podcast with Mike Morrison

1
407 - Why We Decided to Run Another Membership Conference 24:26

for 17 weeks siden24:26

24:26

In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to. Main Questions Addressed: Why did we decide to bring back Retain Live after a six-year hiatus? What were the key factors that influenced the decision to not hold annual events? How did the global pandemic impact our initial plans for future conferences? What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities? Find out more about Retain Live 2025 at www.retainlive.com…

Membership Geeks Podcast with Mike Morrison

1
406 - From The Vault: 7 Things You Need to Validate Before Starting a Membership 22:54

for 19 weeks siden22:54

22:54

In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time. I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions. This episode is a must-listen for anyone in the planning stages of starting a membership site. In this episode: - What steps should I take to ensure that the problem my membership addresses actually exists? - How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model? - In what ways can I validate that the audience I am targeting is willing to pay for my solution? - How do I evaluate my own long-term commitment and interest in running a membership site? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
405 - From The Vault: Advanced Membership Pricing Tactics 34:32

for 21 weeks siden34:32

34:32

In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales. We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies. Additionally, we discuss the psychological impact of pricing strategies and the importance of limiting options to avoid overwhelming potential customers. Join me as we unravel these powerful techniques to fine-tune your membership pricing strategy. In this episode: - How can price anchoring be implemented to make a membership option more appealing compared to other choices? - What are decoy products, and how can they be used to reframe buying decisions in favor of a preferred option? - Why is it essential to limit the number of membership options to avoid decision fatigue, and how can this be managed effectively? - How do psychological factors like the leading number in a price and the influence of prices ending in 9 or 7 affect consumer perception and decision-making? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
404 - From The Vault: 5 Reasons I Dislike the Closed Door Model 28:17

for 23 weeks siden28:17

28:17

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships. You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today. In this episode: - Why do I believe the closed door membership model often results in higher costs and lower long-term member retention? - How can a closed door strategy negatively impact the dynamics and engagement within your membership community? - Why might relying on this model indicate lazy marketing and potentially attract less motivated members? - What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
403 - Top Takeaways from the Online Membership Industry Report 2024 15:55

for 25 weeks siden15:55

15:55

Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What data we do have tends to come from either the broader subscription industry, or from membership associations. Neither of which reflect the online membership world. Years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry. And now it's time for an update... We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent. And we've compiled those results into the Online Membership Industry Report 2024 In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report. Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
402 - Dealing With The Frustration Of Member Refunds 16:59

for 27 weeks siden16:59

16:59

In this episode, I delve into the often frustrating topic of handling member refunds. Listen in as I explore the importance of a fair and generous refund policy, the concept of risk reversal, and why it can be beneficial despite the occasional setbacks. I also share insights on managing the emotional side of facing refunds and how to maintain a positive outlook. In this episode: - Why is it important to have a fair and generous refund policy for your membership? - What is risk reversal, and how does it help in reducing customer reluctance? - How can you mentally cope with the frustration and disappointment of handling refund requests? - What are some practical steps for managing refunds effectively, including delegating them to a team member? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
401 - Celebrating the 9th Anniversary of Membership Academy 41:37

for 28 weeks siden41:37

41:37

Membership Academy just turned 9 years old! Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond. In this episode: How we dealt with the single biggest change in the history of the business and the upheaval it caused What content and features we've brought back to the Academy, and what else in being planned How I've overcome my resistance to coaching, and the approach that's finally working The huge announcement for 2025 that has me VERY excited! Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
400 - Membership Geeks at 400 Episodes: Key Podcasting Lessons and Reflections 58:15

for 31 weeks siden58:15

58:15

In this milestone 400th episode of Membership Geeks, I reflect on the valuable lessons learned over nearly a decade of podcasting. From the early days of educating a fresh market about memberships to the overcomplicated strategy that led to putting the show on hiatus, I delve into the ups and downs of hosting a long-running podcast for over 9 years. I share insights on staying true to your podcast's core purpose, repurposing content effectively, and the ongoing evolution that keeps the show fresh and engaging. In this episode: How has the Membership Geeks podcast evolved since its inception in 2015? What are the challenges and benefits of repurposing podcast content? Why is it important to stay committed to the core purpose of your podcast? How can podcasters avoid burnout and maintain sustainable podcasting practices? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
399 - 3 Simple Perks To Offer Inside Your Membership Site 15:31

for 33 weeks siden15:31

15:31

In this episode of the Membership Geeks Podcast, I delve into three simple yet effective perks that you can offer within your membership site to enhance value and attract more members. These often-overlooked perks can set your membership apart and make it more appealing. Whether you're just starting or looking to revamp your existing membership offering, these tips will help you add extra layers of value and stand out in a competitive market. In this episode: - How can offering early access to products and events outside of your membership be a beneficial perk? - In what ways can preferential pricing for other products and services enhance the value of your membership? - How can negotiating discounted offers with external suppliers add value for your members? - What strategies can you use to leverage affiliate programs to secure discounts for your membership site members? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
398 - Staying Sane When Dealing With Customer Service in Your Membership 14:05

for 35 weeks siden14:05

14:05

In this episode, I dive into the essential strategies for maintaining your sanity while managing customer service in a membership business. I explore why customer service can sometimes be a challenge, how to handle difficult members, and the importance of keeping perspective. I'll also share some tips on keeping sight of the positives in your business, even when you're not feeling motivated. In this episode: - How can I handle hostile or difficult customer service inquiries without becoming demoralized? - Is the customer always right, and how should I handle unreasonable demands? - When is it okay to let go of a problematic member rather than trying to appease them? - How can I keep my perspective and mental health in check when dealing with frequent customer service issues? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
397 - What To Do If You’re Struggling to Get Your Membership Off The Ground 13:17

for 37 weeks siden13:17

13:17

In this episode of the Membership Geeks Podcast, I discuss actionable strategies to help you get your membership up and running when things aren't going as planned. Whether you’re experiencing low initial sign-ups or struggling to maintain momentum post-launch, I'll share four essential steps to diagnose and overcome these challenges. In this episode: How can you effectively grow and engage your audience to boost membership numbers? What are some strategies to incentivize existing members to help promote your membership? How important is market research and validation in the early stages of developing a membership, and what steps might you have missed? Why and how should you remain open to pivoting your membership's strategy in response to feedback and initial results?…

Membership Geeks Podcast with Mike Morrison

1
An Announcement... 8:04

for 39 weeks siden8:04

8:04

In this special episode of the Membership Geeks Podcast, I share a huge update on what's been happening within the company this year regarding Callie Willows - the co-founder of the business - having to make the decision to step away. Listen in for more on what this means, and for a farewell message to the community from Callie herself.…

Membership Geeks Podcast with Mike Morrison

1
396 - Dos and Don'ts of Launching a Membership Website 11:58

for 39 weeks siden11:58

11:58

In this episode of the Membership Geeks podcast, I discuss the dos and don'ts of launching a brand new membership website. Join me as I share practical tips and advice to ensure that your membership launch is successful and sets the stage for long-term growth and engagement. In this episode: - How can I build anticipation for my membership website launch? - What are the key elements of clearly communicating the value of my membership? - Why is testing crucial for a successful membership website launch? - What are the common pitfalls to avoid when launching a membership web Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
395 - Catering to Multiple Segments in your Membership 28:44

for 41 weeks siden28:44

28:44

In today's episode of the Membership Geeks podcast, I delve into the topic of tailoring your membership experience to cater to multiple segments within the member base. Join me for insights and strategies on identifying key segments and incorporating them into your content strategy, as well as ways of using new member questionnaires and leveraging tags to tailor member experiences. In this episode: - Why should your membership business cater to different segments within the member base? - What are the three approaches recommended for segmenting your members? - How should segments be incorporated into the content strategy for an online membership? - How can you leverage new member questionnaires and utilize tags to create tailored member experiences? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
394 - 6 Techniques for Attracting More Committed Members 34:47

for 43 weeks siden34:47

34:47

In this episode of the Membership Geeks Podcast, I delve into key strategies and techniques for attracting committed members to your membership site. I discuss key challenges, the importance of member commitment, and share six practical techniques for fostering long-term, engaged membership. Join me as we explore how to cultivate a thriving community of dedicated members for your membership site. In this episode: - How can I overcome the challenges of attracting committed members to my membership site? - What are the key reasons for wanting more committed members, and how can I address them? - What specific techniques can I implement to attract and retain committed members to my membership site? - How can content marketing and pre-filtering be used to ensure that potential new members are committed and aligned with the values of the membership business? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
393 - Setting Realistic Expectations for Membership Growth 37:33

for 45 weeks siden37:33

37:33

In this episode, I discuss the importance of setting realistic expectations when aiming for growth in membership businesses. Learn why ambitious membership owners need to ground big goals in practical reality and logistics, and how to avoid banking on "moonshot" opportunities. I also share valuable insights on the philosophy of marginal gains and the impact of achieving ambitious goals on a business trajectory. In this episode: - How can membership businesses ensure their growth goals are grounded in practical reality and logistics? - What are the potential pitfalls of focusing solely on ambitious, game-changing opportunities for growth? - How does a measured, steady approach to growing memberships contribute to sustained success? - What are the key considerations in setting realistic expectations for growth in online memberships? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
392 - Should You Stop Cancelled Members From Rejoining Your Membership? 22:10

for 47 weeks siden22:10

22:10

In this episode of the Membership Geeks Podcast, I discuss whether membership businesses should prevent canceled members from ever rejoining. While not commonplace, it's a practice that does exist! But is it worth considering? I delve into the reasons behind this concept and how it can be detrimental to the growth and success of a membership business. In this episode: - Why would a membership businesses prevent canceled members from rejoining? - What are the main drawbacks of preventing canceled members from rejoining your membership? - How do cancellations fit into the member lifecycle and why do most membership owners view them the wrong way? - What is the importance of member lifetime value and how does it relate to the handling of canceled members? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
391 - Becoming Less Hands On In Your Membership Business 23:45

for 49 weeks siden23:45

23:45

In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex. Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience. In this episode: - How can membership owners become less hands-on in the day-to-day operations as their business grows? - What are the key steps in growing a reliable team and delegating key tasks to empower the team? - In what ways can processes be streamlined and automated to make operations more efficient? - How can membership owners create self-serve resources for their members to foster a culture of self-sufficiency within the community? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
390 - Huge Mistakes People Make With the Closed Door Membership Model 41:52

for 51 weeks siden41:52

41:52

In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be. From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy. In this episode: - Why is focusing solely on launch promotions a mistake when using the closed door membership model? - What are the common mistakes and misconceptions around implementing a closed door membership model? - Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy - What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
389 - 5 Ways Membership Owners Can Stay Ahead of the Competition 26:48

for 1 year siden26:48

26:48

In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry. From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs. In this episode: - How can membership owners actively solicit and utilize member feedback to stay ahead of the competition? - What are the benefits of being active in one's own community as a membership owner? - How can membership owners keep their expertise sharp by remaining practitioners in their field? - Why is it important for membership owners to look outside their industry and join other memberships? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
388 - 4 Essential Last Minute Checks Before Launching Your Membership 16:46

for 1 year siden16:46

16:46

In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website. These checks are crucial to ensure a smooth and successful launch without any unforeseen hiccups - so skip this episode at your peril! In this episode: - How can you prepare your website host for a membership site launch to handle potential traffic spikes? - Why is it important to inform payment processors in advance of a membership launch, and what should be communicated to them? - What are the crucial steps to ensure the seamless functionality of the purchase process and member access before launching a membership? - Why is it important to consider world events before launching a membership, and how can it impact the success of the launch? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
387 - Members Don't Have Time to Use Your Membership - What Can You Do? 16:14

for 1 year siden16:14

16:14

In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world. Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively. I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback. In this episode: What can membership business owners do when members leave due to lack of time to use the membership? How can membership content be streamlined to cater to busy members? What are the strategies to make your membership easier to consume for members with hectic schedules? How can membership owners harness the power of accountability, community, and member feedback to adapt and improve member experiences? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
386 - From the Vault: Breaking Down the 6 Different Types of Membership Launch 33:08

for 1 year siden33:08

33:08

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members. It's a big deal! However that grand opening isn't the only opportunity you have to launch... There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market. Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... Essential Learning Points: Validating your membership idea by running a pilot program The difference between launch strategy for open memberships vs closed door How to generate seed money to help you develop your membership idea The best way to reduce the stress of a big launch and ease yourself into the membership model Important Links & Mentions: When the closed door membership makes sense Jeff Walker's book, Launch Creating an MVP for your membership The lean live launch strategy Membership Academy The Membership Guys Facebook Group Key Quotes: “Your big launch event will usually be a week or two, where you're doing lots of promotional marketing activity to get as many eyeballs as possible on your launch – in the hopes that you'll get that influx of initial members.” “The beta launch can be extremely useful for helping you to ensure that you are in absolute top shape, or as close as you can get to top shape, before you open the doors to your membership. And, it has the great side effect of also ensuring that you already have people there in your community.” “If you know you need a little bit of a softer entry into the world of running an online membership, then a soft launch can work for you.”…

Membership Geeks Podcast with Mike Morrison

1
385 - Make 2024 Your Most Successful Year for your Membership Business 18:28

for 1 year siden18:28

18:28

The new year is upon us and for most membership owners this is likely to be a time where you are looking ahead to what you want to achieve with your business this year. And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be! So with that in mind we're kicking off 2024 by taking a look at the 5 steps that you can take today to plan your year and ensure you achieve your membership goals. Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
384 - 10 Most Popular Membership Geeks Podcast Episodes of 2022-2023 40:32

for 1 year siden40:32

40:32

And just like that, another year is almost over! How was your 2023? After missing last year due to the podcast being on hiatus, we're reviving our festive tradition of wrapping the year up by taking a look back at some of the fantastic episodes of the Membership Geeks Podcast, counting down the top 10 most downloaded episodes of 2022-2023. Thanks to each and every one of you for your continued support of the show – here's to even more membership awesomeness in 2024! Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
383 - 3 Ways to Generate Member Sales from your Email List 19:12

for 1 year siden19:12

19:12

In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list. I delve into the importance of initial follow-up sequences, ongoing nurture emails, and dedicated promotional campaigns, providing valuable insights on how to effectively leverage your email list for membership sales. Key takeaways: How can initial follow-up sequences be utilized to generate membership sales from an email list? What are the best practices for creating ongoing nurture emails to cultivate relationships and drive member sales? How can dedicated promotional campaigns and evergreen email automations be leveraged to boost membership sales? What resources and tools are available for membership owners to enhance their email marketing and drive sales from their email list? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
382 - 4 Alternatives to Cancelling that You Should Offer Members 15:32

for 1 year siden15:32

15:32

In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way. In this episode: How can membership owners collect feedback from members who want to cancel their membership? What is the benefit of offering the option to pause a membership instead of cancelling? How can changing the billing frequency be a viable alternative to cancellation? How can offering different membership tiers help retain members who are considering cancelling? Key Quotes & Takeaways: "So if they've already gotten their head, okay, I'm gonna take a bit of a break. I'll probably come back later. Giving them the option to pause is a far better alternative to canceling..." "But there's absolutely nothing wrong with making that last effort, that last effort to turn things around. And in fact, doing that shows that you care. You will get people who wanna leave who end up disgruntled at how easy it was to leave. That's kind of the irony of it." "Those little conversations, even though it's taking, you know, 10, 15 minutes out of your day or out of your team's day, that could not only reverse the decision to cancel, but also build up enough goodwill and loyalty from the fact that you're willing to actually have that face time." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
381 - Do's and Don'ts of Member Retention 15:03

for 1 year siden15:03

15:03

In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention. I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place. In this episode: Why is it important to make member retention a priority? How can we ensure a solid new member onboarding experience? What are the risks of assuming someone is happy just because they haven't cancelled? How can collecting feedback from outgoing members benefit our membership offering and win back campaigns? Key Quotes & Takeaways: "When you realize that someone leaving isn't the end of their journey, then that nullifies any reasoning you might have for making things difficult for them to leave or punishing them when they do leave." "Failed payments account for a lot of churn. It's called involuntary churn. Someone leaving your membership when they might not have intended to because their credit card payment, their PayPal subscription - however they pay you - for some reason, has failed, and they don't address it in time, and therefore, their subscription ends." "If you make the process of leaving difficult, they're never gonna come back, and they're not gonna speak positively about you to anyone else" Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
380 - The 3 Pillars of Exponential Membership Growth 11:59

for 1 year siden11:59

11:59

In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth. If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar. In this episode: How can I attract new members and continuously build my audience? What are the key elements of a solid core sales funnel for my membership? How can I retain members and ensure they stay subscribed for the long term? What are the essential elements of managing and scaling a membership business? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
379 - 7 Ways to Generate FOMO for your Membership 19:01

for 1 year siden19:01

19:01

In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership. FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining. Join host Mike Morrison as he shares strategies to create that FOMO and drive membership growth. In this episode: What is "member first messaging" and how can you use it to your advantage? What role does insider language and identity play in generating FOMO? How can branded merchandise and swag contribute to generating FOMO for your membership? What are the benefits of organizing in-person member meetups and how can they generate FOMO? Key Quotes & Takeaways: "That feeling when someone sees something really cool, really exciting going on that they're not part of, and they get that itch they get that urge, they get that sense that they are missing out." "Make sure you're promoting ahead of time what is happening over the next month. So release a schedule of new content or live calls every single month so that people know what's ahead." "It's always great to be able to meet your members, to actually put these people in a room, see the connections that happen, see the conversations, and it's all like minded people. You've already brought your people together online. If you can replicate that in the real world, even if it's just ten people from your membership having dinner together, it's fantastic, fantastic thing." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
378 - The Impact of A.I. on Your Membership Business 22:05

for 1 year siden22:05

22:05

In this episode of the Membership Geeks Podcast, I dive into the topic of Artificial Intelligence (AI) and its implications for online membership businesses. Get my analysis of the hype surrounding AI as well as practical insights on how membership site owners can navigate the AI landscape. In this episode: How should membership site owners react to the rise of artificial intelligence? Does AI signify the end of online education or memberships? Should membership site owners prioritize AI or stick to their current business models? How can AI be practically applied in your membership businesses? Key Quotes & Takeaways: "These are just tools, they should be used as such, which is to say they should be used to solve actual problems, not just for the novelty factor." "The rush to capitalize on AI is leading to a lot of pointless and generic content, and the content that's created is actually quite inaccurate a lot of the time and requires a lot of checking and correction." Get more detailed insights about AI for memberships here Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
377 - Using Online Summits to Attract New Members with Krista Miller 47:05

for 1 year siden47:05

47:05

Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers. In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit. In this episode: What is the ideal length and number of sessions and speakers for your online summit The most effective strategy for generating membership sales on the back of your summit Top tips for reaching out to guest experts to participate as summit speakers How to ensure you get plenty of people attending your summit Find out more: Get more from Krista at Summit in a Box Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
376 - Celebrating the 8th Anniversary of Membership Academy 1:28:39

for 2 years siden1:28:39

1:28:39

Membership Academy just turned 8 years old! Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond. In this episode: Dissecting the most significant change we've ever made to Membership Academy How we finally solved a problem that's stumped us for almost a decade The big new addition to the Academy that had people thinking we're crazy Why we've started coaching after years of turning down requests Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
375 - Advanced Podcasting Strategies for Memberships with Mark Asquith 50:03

for 2 years siden50:03

50:03

It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business. This podcast has been the cornerstone of our marketing strategy since 2015. But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level. In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, o dive into what - if anything - this means for membership owners using podcasting as part of their strategy and how we should be adapting our approach to stay ahead of the curve. In this episode: The most significant ways in which podcasting has changed, and what that means for the "average" podcast host The importance of self-editing to stay focused and ensure you're delivering valuable content that helps you stand out in a crowded audio space Using podcasts as a promotional tool for memberships and ways to more closely integrate your membership business with your show How podcasting can enhance your member experience and open up additional revenue streams Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
374 - Which Tools Do We Use for Membership Academy? (2023 Update) 28:57

for 2 years siden28:57

28:57

We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you. In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options. In this episode: Which membership plugin and other software we're using to power Membership Academy Why you don't need to use the exact same setup that we use (or anyone else is using) Changes we're considering making to our tech stack and frustrations we have What WordPress theme do we use for our websites?…

Membership Geeks Podcast with Mike Morrison

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373 - Revisiting the Fundamentals of Online Memberships 13:29

for 2 years siden13:29

13:29

Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers. In this episode: How memberships and subscriptions differ and why one does not always have to involve the other Key differences between online memberships and signature courses What is typically meant by the term "online membership" and which types of business this does NOT apply to Key Quotes & Takeaways: "A subscription is just a payment arrangement, a way to collect the recurring payments needed in most cases for continued access to a membership. The two go hand in hand for the vast majority of online memberships, but they are separate things. You don't need to have one in order to have the other." "The term membership is broad. It is ubiquitous, it can mean all sorts of different things, and it gets used by people for all sorts of different things." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
372 - Why Your Membership Needs a Cart Abandonment Strategy 23:06

for 2 years siden23:06

23:06

In this comeback episode of the Membership Geeks Podcast, we dive into the importance of having a cart abandonment strategy for your membership business, exploring practical tips and proven strategies to prevent potential customers from leaving the sign-up process. In this episode: Understanding the reasons behind cart abandonment, such as unexpected extra charges and confusing payment terms Simplifying the checkout process and minimizing distractions to encourage sign-ups Addressing technical issues that may lead to abandoned checkouts Clarifying and simplifying pricing to avoid customer confusion and abandonment Setting up email automation to follow up with customers who abandon their checkout process Key Quotes & Takeaways: "Anyone selling anything online should have a solid cart abandonment strategy. It really is that important." "A study found that a significant number of people who abandoned carts did so because of extra charges they weren't expecting. Extra costs, unclear payment terms, and unexpected taxes can discourage people from joining or making a purchase immediately." "Ensure that you have an email automation that's triggered by an abandoned checkout, which tries to get people back to your site to finish signing up and make sure you're sending out that first follow-up email within an hour of that happening." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. I We'd be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode…

Membership Geeks Podcast with Mike Morrison

1
Guess Who's Back... 2:17

for 2 years siden2:17

2:17

Did you miss me? That's right, your favourite source of membership tips and advice is back in town after a bit of a hiatus, and we've got a whole bunch of fantastic new episodes lined up for you in the coming weeks and months! Time to really level up your online membership...

Membership Geeks Podcast with Mike Morrison

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371 - Celebrating the 7th Anniversary of Membership Academy 1:25:08

for 3 years siden1:25:08

1:25:08

Wow… 7 years of Membership Academy! It’s been an exciting year as we began 2022 with a rebrand. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership. Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond. Go behind-the-scenes of our Academy roadmap launch and learn what surprised us the most. Plus, discover the changes we’ve made in order to grow our business. Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips,subscribe to the Membership Geeks podcast and listen on the go!…

Membership Geeks Podcast with Mike Morrison

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370 - Behind the Membership: ProcessDriven 42:06

for 3 years siden42:06

42:06

In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members. Layla reveals how she made the leap from service-based provider to thriving membership owner… Plus, she also shares how getting into the minds of her active members has been crucial towards her success. Essential Learning Points: The accidental marketing that led to a SURPRISE waitlist of potential buyers. How starting a membership has given people value while solving practical issues around software updates. How Layla made the transition from service provider to full-time membership owner. The ONE thing she’s used to overcome the challenge of supporting her members colleagues. The aspect that’s been one of the hardest things to build due to the nature of her niche. Reasons behind her pricing strategy in correlation to understanding member pain points. How recognizing the main value of the membership has led to worrying less about what free content to provide. The GREAT tip that Layla gives fellow membership owners on not making assumptions about their members. Important Links: ProcessDriven Layla’s YouTube channel ProcessDriven Collective Facebook Layla’s Instagram Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!…

Membership Geeks Podcast with Mike Morrison

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369 - From The Vault: 8 Simple Ways to Add a Personal Touch to your Membership 36:25

for 3 years siden36:25

36:25

How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?... The bigger your membership grows, the more difficult it is to create a personal connection with individual members… But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential! In this episode, Mike shares 8 simple ways to add a personal touch to your membership. Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way. Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!…

Membership Geeks Podcast with Mike Morrison

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368 - From The Vault: How To Avoid Your Membership Becoming a Burden 34:21

for 3 years siden34:21

34:21

Creating a membership is an exhilarating time… The creative juices are flowing… And there’s no better feeling than the buzz of a new member joining… But what happens when that excitement begins to fade?... In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden. Discover why content doesn’t equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important! Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!…

Membership Geeks Podcast with Mike Morrison

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367 - Behind The Membership: Art Revenue Coaching 47:55

for 3 years siden47:55

47:55

In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea… Plus, she discusses the one thing she will do differently when her membership doors reopen. Essential Learning Points: How Josie overcame her fear of creating an online membership. The MAJOR benefit of online memberships that led to her adding this income stream to her business. The TRAP that many business owners fall into when they have an existing audience. The ONE thing that resulted in her DOUBLING her email list. How learning what the audience wants has been pivotal towards her success. What Josie plans to do differently for her next launch. The HUGE membership benefit that she didn’t anticipate. The model she plans on implementing within her membership to aid her members growth. Important Links: The Josie Show (Instagram) Josie Lewis Art (Instagram) Josielewis.com Membership waitlist – josielewisarc Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!…

Membership Geeks Podcast with Mike Morrison

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366 - From The Vault: 7 Ways to Get New Members Once Your Membership Launch is Done 23:53

for 3 years siden23:53

23:53

What happens when the buzz of your initial membership launch dies down? In many ways, launching your membership is some of the easiest marketing you’ll ever do! But keeping people interested is a challenge…. In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching. Discover what you can do to create FOMO (the fear of missing out), the one thing that exposes gaps in your marketing strategy, and why you should remarket to ‘almost’ buyers. Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!…

Membership Geeks Podcast with Mike Morrison

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365 - Top Takeaways from the Online Membership Industry Report 2022 33:30

for 3 years siden33:30

33:30

Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What data we do have tends to come from either the broader subscription industry, or from membership associations. Neither of which reflect the online membership world. A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry. And now it's time for an update... We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent. And we've compiled those results into the Online Membership Industry Report 2022 In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.…

Membership Geeks Podcast with Mike Morrison

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364 - How to Create an Extraordinary Member Experience 24:09

for 3 years siden24:09

24:09

How do you create the best member experience? That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast. You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey. Armed with this information, you’ll get your members settled and engaged right off the bat. Essential Learning Points: The importance of linking your deliverables to tangible results Why you should draw out a roadmap for your member’s journey The bare minimum approach to enriching membership experience vs. the comprehensive approach How pattern interrupts brighten up the membership experience Important Links & Mentions: The Membership Geeks Membership Academy Key Quotes: “ Gamification is a big thing that goes a long way to keep your members motivated because while it may seem like such a little thing, everybody likes to be recognized and rewarded for their progress.” “When it comes to providing a great member experience, don't overdo it. This isn't about doing it all because that's just going to overwhelm your members. Instead, pick the elements that will best help your members maximize your membership site to the fullest.” “A good member experience will not only create loyal and engaged members, but it will also turn those members into advocates. And happy members are your absolute best marketing asset." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
363 - Behind The Membership: Creative Crafting Club 38:52

for 3 years siden38:52

38:52

Not everyone starts their business planning to launch a membership. This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. Essential Learning Points: How the Creative Crafting Club works Why the pandemic sparked the idea of starting a membership Why the Creative Crafting Club uses a closed model membership Why running challenges has been a key marketing tactic How Facebook groups keep everyone engaged and supportive of each other The biggest challenges Christelle faced Why Christelle loves the freedom that a membership business brings Important Links & Mentions: Creative Crafting Club Membership Geeks Membership Academy Key Quotes: “Consistency is the key differentiating factor between success and failure for many people. If you just stick to it, and you hold that longer-term view, then you'll get there.” “Start before you're ready, you're only going to regret the things that you do not do.” “We've got a closed Facebook group, and it works really well for us because our members are already on Facebook. They use it to market their own clubs as well and just because of the visual side of it, it works really well for us.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
362 - How to Stand Out as the Go-To Expert on your Membership Topic 22:13

for 3 years siden22:13

22:13

Finding new ways to get members piling into your membership is a difficult path to navigate. But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves. In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think. Essential Learning Points: Why building authority will help your membership service flourish How to cater to a niche market How content creation can help you build your reputation Why writing a book is not dated – it would still hugely help your reputation Important Links & Mentions: Membership Academy Membership Geeks Why Membership Site Owners Need to Niche Down (And STAY Niched) Succeeding with a small niche with guest Lisa Leander Achieving success in a small niche with guest Shannon Rogers Lulu.com Key Quotes: “Building authority as an expert in your topic is a majorly important factor in marketing your membership.” “The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.” “Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
361 - From The Vault: 5 Biggest Risks Facing Membership Owners Right Now 31:53

for 3 years siden31:53

31:53

Running a membership website can be one of the most rewarding experiences... You become recognized as an authority within your niche, build a loyal community, and a successful business in the process... But what people don't tend to talk about are the potential pitfalls that you need to avoid... And there are a few of them! As anyone running an online business - or any business in fact - will tell you... There are risks that will pop up at lots of different stages of your entrepreneurial journey... Knowing what these risks are... And, more importantly how to avoid them, can be really useful. With that in mind, this episode explores five of the biggest risks facing membership owners right now.…

Membership Geeks Podcast with Mike Morrison

1
360 - Top Tips for Researching a Membership Plugin or Platform 21:00

for 3 years siden21:00

21:00

When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible. The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust. In this episode of The Membership Geeks podcast, your hosts, Mike Morrison and Callie Willows share some expert tips on finding the closest thing to ‘the perfect plugin’ and how to find reviews you can trust. Essential Learning Points: Why not all reviews can be trusted (they may be paid affiliates) What works for one membership service may not work for yours How people’s past experiences can affect their opinions and suggestions for plugins Why great functionality is the most important thing to look for Important Links & Mentions: Membership Academy Membership Geeks Key Quotes: “Whatever the best option is, the thing that gets all the five-star reviews, just know that you don't have to go with that just because everyone says it's the best. It might not be the right one for you.” “You need to be aware that you will not find an off-the-shelf membership plugin or software that will 100% satisfy your requirements.” “The only way to find the best solution to your particular problem, if you're asking in a public forum, is to be specific about what features you need and what integrations do you need.”…

Membership Geeks Podcast with Mike Morrison

1
359 - Behind The Membership: IT Rockstars 35:28

for 3 years siden35:28

35:28

Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right? But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership Geeks, he shares some top tips and insights for others looking to start a membership. He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth. Essential Learning Points: How Scott found his ‘wow’ factor in a saturated market Why there’s a geographical cap on enrolment for IT Rockstars The ins and outs of juggling a 9-5 with a membership business IT Rockstar’s unique onboarding process Why it’s important for your idea to align with what your audience wants Important Links & Mentions: The Membership Geeks IT Rockstars Key Quotes: “ One big tip for anyone starting a membership is to make sure they are tracking how people are joining their membership — and ask the right questions.” “The thing I love about the membership model is the scalability of it. There’s only so far you can go with a 9-5, whereas with a membership site, the possibilities are endless.” “Something I found useful when I first started out was being aware of what I was good at and what I was terrible at. Anything I struggled with, I just outsourced to someone else.”…

Membership Geeks Podcast with Mike Morrison

1
358 - Avoid These Terrible Membership Cancellation Policies 43:54

for 3 years siden43:54

43:54

Is your cancellation process as effective as it could be? As a membership site, it’s vital to get the balance right! You need to make the decision for your members to leave difficult…not the process. It’s very easy to feel hurt or worried when members depart in their droves but don’t take it personally. Members will end their subscription for so many different reasons… and they may well come back very soon. In this episode of the Membership Geeks podcast, hosts Mike Morrison and Callie Willows discuss some of the most common things membership site owners get wrong when faced with customer cancellations. Essential Learning Points: Why you should remember to ‘think like a member’ – how would you want the process to go if you wanted to cancel a membership? Why it’s important to make the decision to cancel difficult – not the process Why you should avoid turning members who might rejoin away Finding the right software to make the process seamless Important Links & Mentions: Membership Academy Membership Geeks Key Quotes: “During the cancellation process, give it a final shot to try and convince them to stick around. But it shouldn't get in the way, it shouldn't be an obstacle.” “If that member experience was 100% positive up to that point, you can ruin it all by having a terrible approach to cancellations.” “If someone has paid for a month, you have to give them that month. If someone's paid for a year, you have to give them that year. This is why we say that you're getting into dodgy legal territory if you don't actually honor that.”…

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