405 - From The Vault: Advanced Membership Pricing Tactics

Membership Geeks Podcast with Mike Morrison

Membership Geeks Podcast with Mike Morrison

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

for 16 dager siden33:58

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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

for ca. et år siden 34:32

MP3•Episoder hjem

In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales.

We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies.

Additionally, we discuss the psychological impact of pricing strategies and the importance of limiting options to avoid overwhelming potential customers. Join me as we unravel these powerful techniques to fine-tune your membership pricing strategy.

In this episode:

- How can price anchoring be implemented to make a membership option more appealing compared to other choices?

- What are decoy products, and how can they be used to reframe buying decisions in favor of a preferred option?

- Why is it essential to limit the number of membership options to avoid decision fatigue, and how can this be managed effectively?

- How do psychological factors like the leading number in a price and the influence of prices ending in 9 or 7 affect consumer perception and decision-making?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

418 episoder

#Membership #Entrepreneur #Marketing #Business #Membership Guys

Membership Geeks Podcast with Mike Morrison

405 - From The Vault: Advanced Membership Pricing Tactics

Membership Geeks Podcast with Mike Morrison

76 subscribers

published for ca. et år siden

Del

MP3•Episoder hjem

In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales.

We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies.

In this episode:

- How can price anchoring be implemented to make a membership option more appealing compared to other choices?

- What are decoy products, and how can they be used to reframe buying decisions in favor of a preferred option?

- Why is it essential to limit the number of membership options to avoid decision fatigue, and how can this be managed effectively?

- How do psychological factors like the leading number in a price and the influence of prices ending in 9 or 7 affect consumer perception and decision-making?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

418 episoder

#Membership #Entrepreneur #Marketing #Business #Membership Guys

Alle episoder

Membership Geeks Podcast with Mike Morrison

1
415 - How to Make Key Connections That Benefit Your Membership 16:52

for 9 dager siden16:52

16:52

In this episode of the Membership Geeks Podcast, I discuss how to make key connections within your industry that can significantly benefit your membership business. Whether you’re looking to bring in guest experts, create joint ventures, or simply expand your network, I share practical tips and strategies for building strong, valuable relationships. Discover how to leverage your existing network, attend industry events, and even use your own platforms to connect with influential figures. Main Questions Addressed: Why making key connections within your industry is essential for benefiting your membership? How can you leverage your existing network to find valuable connections? What are the best practices for meeting and connecting with people at industry events? How can you use platforms, like podcasts, to establish relationships with bigger names in your industry? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
414 - Building a Loyal and Engaged Membership Community with Funk Roberts 48:00

for 23 dager siden48:00

48:00

In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged membership community. We dive into strategies for fostering engagement, the importance of a transformative journey, and how you can maintain a personal touch even as your community scales. Funk also shares actionable insights that membership site owners can immediately implement to see results. In this episode: What key elements are often missing from membership communities in terms of engagement and building a vibrant community? How can membership owners stay connected with their audience over time, especially as their membership grows in size? What strategies can be applied to non-visual or less activity-driven memberships to foster engagement and community rituals? How do you balance content creation with community building, and what role does a structured transformation journey play in this process? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
413 - Click to Cancel Regulations: What Membership Owners Need to Know 14:06

for 5 weeks siden14:06

14:06

In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US. Effective as of January 15, 2025, these regulations mandate that cancelling a subscription must be as easy as signing up. These new rules directly impact online membership businesses, and I'll be discussing what you need to know to comply and enhance member trust. In this episode: What are the specific requirements of the FTC's click to cancel regulation? How should membership site owners adjust their cancellation processes to comply with the new rules? What are the implications of these regulations on the clarity and transparency of membership terms? Why is it important for membership owners, even those outside of the US, to adhere to these best practices? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

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412 - Do’s and Don’ts of Marketing a Membership Website 26:55

for 7 weeks siden26:55

26:55

In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website. I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls. Whether you're new to marketing or looking to refine your current strategies, this episode is packed with insights to set your membership up for long-term success. In this episode: Why is it crucial to play the long game when marketing a membership site? What are the dangers of chasing "magic bean" strategies and how can they be avoided? How important is building an email list compared to relying on social media followings? What role does social proof and risk reversal play in building trust with potential members?…

Membership Geeks Podcast with Mike Morrison

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411 - How the Online Membership Industry Has Changed in the Last Decade 35:55

for 9 weeks siden35:55

35:55

In this episode, I reflect on how the online membership industry has evolved over the past decade. From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years Main Questions Addressed: How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place? What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out? How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account? In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?…

Membership Geeks Podcast with Mike Morrison

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410 - Top 10 Episodes of the Membership Geeks Podcast in 2024 43:48

for 12 weeks siden43:48

43:48

Just like that, another year is over... And what a year 2024 has been! It has certainly been a big year for the Membership Geeks! We hope it’s been a successful and productive year for you and your membership. With only a few days left of 2020 , it’s time for our traditional end of year recap show. Listen for our top 10 most popular episodes of the Membership Geeks podcast in 2024. Thank you so much for your continued support of the show this year - I really appreciate each and every one of you. Here’s to an awesome 2025.…

Membership Geeks Podcast with Mike Morrison

1
409 - Help! Members Are Leaving Because They Can't Afford to Stay! 25:00

for 13 weeks siden25:00

25:00

In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to stay subscribed. I explore practical strategies you can implement to address both actual financial challenges and the perception of value that might be causing cancellations. I'll also discuss how to gather valuable data from departing members and offer them alternatives to outright cancellation. Join me as I share actionable insights to help you retain more members and grow a successful membership business. In this episode: How can you effectively collect data from outgoing members to understand their reasons for leaving? What strategies can you implement to address members' financial constraints without losing them permanently? How can you present the value of your membership to members considering cancellation due to perceived lack of worth? What are some alternatives you can offer to members instead of cancelling their membership outright?…

Membership Geeks Podcast with Mike Morrison

1
408 - Why Every Membership Needs Great New Member Onboarding 18:38

for 15 weeks siden18:38

18:38

In this episode of the Membership Geeks podcast, I discuss why an exceptional new member onboarding process is crucial for the success and longevity of your membership business. I delve into how effective onboarding can significantly improve member retention, set the right tone from day one, and help new members feel welcomed and valued. I also share practical steps and strategies to create a warm and guided onboarding experience that keeps members engaged and committed. In this episode: Why is new member onboarding critical for membership retention? What are the essential elements of an effective onboarding process? How can you make new members feel welcomed and appreciated from the start? What follow-up steps should you take after the initial onboarding to ensure continued member engagement and satisfaction?…

Membership Geeks Podcast with Mike Morrison

1
407 - Why We Decided to Run Another Membership Conference 24:26

for 17 weeks siden24:26

24:26

In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to. Main Questions Addressed: Why did we decide to bring back Retain Live after a six-year hiatus? What were the key factors that influenced the decision to not hold annual events? How did the global pandemic impact our initial plans for future conferences? What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities? Find out more about Retain Live 2025 at www.retainlive.com…

Membership Geeks Podcast with Mike Morrison

1
406 - From The Vault: 7 Things You Need to Validate Before Starting a Membership 22:54

for 19 weeks siden22:54

22:54

In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time. I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions. This episode is a must-listen for anyone in the planning stages of starting a membership site. In this episode: - What steps should I take to ensure that the problem my membership addresses actually exists? - How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model? - In what ways can I validate that the audience I am targeting is willing to pay for my solution? - How do I evaluate my own long-term commitment and interest in running a membership site? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
405 - From The Vault: Advanced Membership Pricing Tactics 34:32

for 21 weeks siden34:32

34:32

In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales. We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies. Additionally, we discuss the psychological impact of pricing strategies and the importance of limiting options to avoid overwhelming potential customers. Join me as we unravel these powerful techniques to fine-tune your membership pricing strategy. In this episode: - How can price anchoring be implemented to make a membership option more appealing compared to other choices? - What are decoy products, and how can they be used to reframe buying decisions in favor of a preferred option? - Why is it essential to limit the number of membership options to avoid decision fatigue, and how can this be managed effectively? - How do psychological factors like the leading number in a price and the influence of prices ending in 9 or 7 affect consumer perception and decision-making? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
404 - From The Vault: 5 Reasons I Dislike the Closed Door Model 28:17

for 23 weeks siden28:17

28:17

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships. You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today. In this episode: - Why do I believe the closed door membership model often results in higher costs and lower long-term member retention? - How can a closed door strategy negatively impact the dynamics and engagement within your membership community? - Why might relying on this model indicate lazy marketing and potentially attract less motivated members? - What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
403 - Top Takeaways from the Online Membership Industry Report 2024 15:55

for 25 weeks siden15:55

15:55

Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What data we do have tends to come from either the broader subscription industry, or from membership associations. Neither of which reflect the online membership world. Years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry. And now it's time for an update... We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent. And we've compiled those results into the Online Membership Industry Report 2024 In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report. Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
402 - Dealing With The Frustration Of Member Refunds 16:59

for 27 weeks siden16:59

16:59

In this episode, I delve into the often frustrating topic of handling member refunds. Listen in as I explore the importance of a fair and generous refund policy, the concept of risk reversal, and why it can be beneficial despite the occasional setbacks. I also share insights on managing the emotional side of facing refunds and how to maintain a positive outlook. In this episode: - Why is it important to have a fair and generous refund policy for your membership? - What is risk reversal, and how does it help in reducing customer reluctance? - How can you mentally cope with the frustration and disappointment of handling refund requests? - What are some practical steps for managing refunds effectively, including delegating them to a team member? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

Membership Geeks Podcast with Mike Morrison

1
401 - Celebrating the 9th Anniversary of Membership Academy 41:37

for 28 weeks siden41:37

41:37

Membership Academy just turned 9 years old! Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond. In this episode: How we dealt with the single biggest change in the history of the business and the upheaval it caused What content and features we've brought back to the Academy, and what else in being planned How I've overcome my resistance to coaching, and the approach that's finally working The huge announcement for 2025 that has me VERY excited! Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…

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