Gå frakoblet med Player FM -appen!
Carolyn DeWitt on Rock the Vote's Brand Partnerships for Civic Engagement
Manage episode 273653174 series 2756647
As we near November, the 2020 presidential election is on everyone’s minds. Dubbed the fight for the “soul of America,” it’s also the first presidential election to take place during a pandemic. With a pandemic election comes a variety of obstacles to the voting process, which means voting rights organization Rock the Vote is working overtime to provide young voters with the resources they need to vote safely.
Rock the Vote has always been famous for its partnerships with pop culture icons, including celebrities like Madonna and Lenny Kravitz, who have helped them educate young people on voting rights and the voting process. But beyond their continued work with celebrities including Snoop and Jaren Jackson Jr., the nonpartisan nonprofit forges valuable partnerships with high-profile organizations to spread voting information across a variety of digital channels and reach their younger audience.
In this episode, Carolyn DeWitt, president and executive director of Rock the Vote, discusses how these partnerships help the organization achieve their goals and make civic engagement more accessible for young voters. She also offers valuable insight into the process of mail-in voting, and how to navigate it in the November election.
This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr .
Featuring:
Carolyn DeWitt (@carolyndewitt), President and Executive Director of Rock the Vote.
Host:
Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Follow us: @Center4PR (Twitter, Facebook and Instagram)
Newsletter: News from the USC Center for Public Relations
Visit our website: https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoder
Manage episode 273653174 series 2756647
As we near November, the 2020 presidential election is on everyone’s minds. Dubbed the fight for the “soul of America,” it’s also the first presidential election to take place during a pandemic. With a pandemic election comes a variety of obstacles to the voting process, which means voting rights organization Rock the Vote is working overtime to provide young voters with the resources they need to vote safely.
Rock the Vote has always been famous for its partnerships with pop culture icons, including celebrities like Madonna and Lenny Kravitz, who have helped them educate young people on voting rights and the voting process. But beyond their continued work with celebrities including Snoop and Jaren Jackson Jr., the nonpartisan nonprofit forges valuable partnerships with high-profile organizations to spread voting information across a variety of digital channels and reach their younger audience.
In this episode, Carolyn DeWitt, president and executive director of Rock the Vote, discusses how these partnerships help the organization achieve their goals and make civic engagement more accessible for young voters. She also offers valuable insight into the process of mail-in voting, and how to navigate it in the November election.
This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr .
Featuring:
Carolyn DeWitt (@carolyndewitt), President and Executive Director of Rock the Vote.
Host:
Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Follow us: @Center4PR (Twitter, Facebook and Instagram)
Newsletter: News from the USC Center for Public Relations
Visit our website: https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoder
Alle episoder
×1 The evolving world of PR & Comms, with Pilaar Terry 40:38
1 AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan 33:38
1 Strengthening workplace culture through communication, with David Michaelson, PhD 35:38
1 A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg 26:47
1 Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman 36:40
1 2024 Relevance Report Discussion: Welcome to AI 57:20
1 How AI is transforming the future of PR and communications 25:58
1 Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement 35:19
1 Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly 39:05
1 Driving Corporate Activism with Lyft's Dominic Carr 26:32
1 Building With Purpose: Elyse Cohen of Rare Beauty 29:26
1 Combating Media Bias with Vanessa Otero of Ad Fontes Media 32:46
1 Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber 34:23
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.