Ep 595: Tools To Crush BFCM - Influencer Gifting with Jordan West

Secrets To Scaling Your Ecommerce Brand

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Innovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility.

In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies.

Listen and learn in this episode!

Key takeaways from this episode:

• Influencer Seeding and Gifting Strategy: Jordan explains the importance of influencer seeding and gifting as a strategy to enhance reach and engagement, especially during events like Black Friday.
• Challenges with Influencer Gifting: Acknowledges that a common issue with influencer gifting is that many influencers do not post the gifts they receive.
• Influencer Selection Tools: Introduces tools like Social Snowball and Join Brands. Social Snowball’s AI-powered tool is highly recommended for identifying suitable influencers for gifting and seeding.
• Gifting Strategy and TikTok Shop: Emphasizes a strategy involving influencers purchasing products from TikTok shop, with the option to reimburse them later to stimulate revenue on the platform.
• Innovative Use of Refundnel: Explains how Refundnel gamifies influencer engagement by offering a pay per impression incentive, boosting influencer motivation and resulting in higher post visibility.
• Seamless Workflow with Refundnel: Refundnel’s direct checkout integration with Shopify simplifies the process of sending out gifts by automatically creating a gifting order.
• Post-Engagement Follow-up: Encourages follow-up with influencers to invite them into ongoing affiliate partnerships and offering better incentives based on their performance.
• Gamification of Influencer Engagement: Suggests creating a competitive atmosphere among influencers with gamified incentives for achieving high sales or engagement numbers.
• Use of Communication Platforms: Recommends using platforms like WhatsApp or Discord to manage and engage influencer groups effectively.

Recommended Tools/Apps:

Refunnel: https://www.refunnel.com/

Joinbrands: https://joinbrands.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued