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Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
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Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media
Manage episode 420683570 series 3555038
If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales).
Listen to this episode to find out:
- How to determine what marketing channels and strategies are best for your business and life
- Our thoughts on ManyChat keywords, TikTok, and if VAs should have an Instagram
- How to prepare for going viral (and if you even want to go viral)
- What to do if your Instagram content isn't getting great engagement
Mentioned in this episode:
- 🗣️ SGS Media - Sam's digital media agency helping service providers grow their audience and close more sales (branding and website created by Felter Unfiltered)
- 📱 Follow Samantha on Instagram
- 🎧 Episode 10 of Skilled and Fulfilled - How to sell your services to the 5 different types of decision makers
- 🆓 Live to Leads - use Instagram live to build your audience and make more sales
- ✅ Custom Website - done-for-you website that converts browsers to buyers
- ✅ Custom Branding - done-for-you branding that attracts your ideal clients
---------------------------------------------
🎙️ Skilled and Fulfilled episodes
💻 Felter Unfiltered website
📸 Felter Unfiltered on Instagram
35 episoder
Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media
Manage episode 420683570 series 3555038
If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales).
Listen to this episode to find out:
- How to determine what marketing channels and strategies are best for your business and life
- Our thoughts on ManyChat keywords, TikTok, and if VAs should have an Instagram
- How to prepare for going viral (and if you even want to go viral)
- What to do if your Instagram content isn't getting great engagement
Mentioned in this episode:
- 🗣️ SGS Media - Sam's digital media agency helping service providers grow their audience and close more sales (branding and website created by Felter Unfiltered)
- 📱 Follow Samantha on Instagram
- 🎧 Episode 10 of Skilled and Fulfilled - How to sell your services to the 5 different types of decision makers
- 🆓 Live to Leads - use Instagram live to build your audience and make more sales
- ✅ Custom Website - done-for-you website that converts browsers to buyers
- ✅ Custom Branding - done-for-you branding that attracts your ideal clients
---------------------------------------------
🎙️ Skilled and Fulfilled episodes
💻 Felter Unfiltered website
📸 Felter Unfiltered on Instagram
35 episoder
Alle episoder
×1 See you in 2025 for Season 3! Get caught up on Season 2 2:15
1 What worked and didn't work for my business in 2024 26:44
1 10 things I've learned from running Facebook ads for 18 months 23:55
1 How to rename and relaunch your business to attract different clients with Hamptons Organizers owner, Lindsay McLoughlin 45:51
1 How I get it all done: My favorite strategies, tools, and habits to run my business efficiently 22:35
1 How to finally finish your website and the impact it will make on your business with Danielle Fisher and Jessie Yarbrough 18:44
1 How my 6 courses came to be + What frustrations they solve in your business 24:38
1 8 ways to get more people to know how great you are and increase bookings 11:39
1 The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones) 16:31
1 Rebrand is not a dirty word: 6 signs it's time for your brand to evolve 20:57
1 10 things to do if you're growing your business on the side (or just getting started) 26:33
1 Growing a business and gaining experience outside your degree with Catherine Guidry, luxury wedding photographer 36:16
1 How to keep your website and business safe from hackers (because even your small business is a desirable target) 14:25
1 6 things to think about before creating or overhauling your website 18:23
1 How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert 33:51
1 Trends I see in online business and my predictions (Sept 2024's Version) 29:11
1 Get caught up on the best episodes from Season 1 2:51
1 All my failures as a business owner so far 20:59
1 How to use every page of your website to book clients 26:43
1 How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist 29:26
1 6 things I care about more than making six figures 12:51
1 Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media 37:25
1 Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host 28:26
1 The biggest mistakes you’re making with your online presence that are costing you clients 20:39
1 How to sell your services to the 5 different types of decision makers 47:57
1 5 things I’ve done when no money is coming in to my business 20:23
1 Red flags from potential clients to be aware of or avoid 26:12
1 Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring 28:02
1 How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm 44:28
1 The worst business advice I’ve heard or been given (and my favorite advice instead) 27:52
1 What to do when your client's stuff looks bad – and you're not a graphic designer 20:43
1 How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 37:43
1 5 things I learned in therapy that have benefitted me as a business owner 21:47
1 10 reasons people aren't booking or buying with you – and which ones you have control over 31:24
1 Introducing: Skilled and Fulfilled - Marketing strategy, business growth, and work-life balance for service-based businesses 1:53
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