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#48 Wild Idol: Naturally alcohol-free, premium, sparkling wine
Manage episode 453996238 series 3499801
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SHOW QUOTES
“You cannot buy premiumisation, in my view.”
“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”
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SHOW SUMMARY
Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants.
In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.
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WE CHAT ABOUT
0:00 Coming up...
3:01 Paul's story
8:12 Being the best in the world
16:40 Naturally alcohol-free
23:11 Production volatility
25:39 Changing behaviours
29:39 Demanding quality
35:06 Premiumisation in low & no
43:22 Moving forward with caution
46:37 Wild Idol flavour profile
54:33 The BBQ-Q
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TRY WILD IDOL // @WILDIDOL.OFFICIAL
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WE ALSO TALK ABOUT:
Guinness 0.0*
£109 sparkling wine (French Bloom)
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BEST EPISODE TO CHECK OUT NEXT
#39 Bolle: The only double-fermented alcohol-free sparkling wine
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Kapitler
1. Coming up... (00:00:00)
2. Paul's story (00:03:01)
3. Being the best in the world (00:08:12)
4. Naturally alcohol-free (00:16:40)
5. Production volatility (00:23:11)
6. Changing behaviours (00:25:39)
7. Demanding quality (00:29:39)
8. Premiumisation in low & no (00:35:06)
9. Moving forward with caution (00:43:22)
10. Wild Idol flavour profile (00:46:37)
11. The BBQ-Q (00:54:33)
55 episoder
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