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Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem
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The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade.
Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and consumers.
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The Current is owned and operated by The Trade Desk Inc.
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