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Innhold levert av ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ETHERCYCLE LLC, Kurt Elster, and Paul Reda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Creating Ads that Connect in the Attention Economy

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Manage episode 395685978 series 1402157
Innhold levert av ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ETHERCYCLE LLC, Kurt Elster, and Paul Reda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party.

Chapter Timestamps

  • (00:00) Creating Profit-First Advertising Campaigns
  • (16:16) The Power of Advertising and Authenticity
  • (25:44) Connected TV Ads Potential Understanding
  • (32:02) Evolution of Video Content and Advertising

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Manage episode 395685978 series 1402157
Innhold levert av ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ETHERCYCLE LLC, Kurt Elster, and Paul Reda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party.

Chapter Timestamps

  • (00:00) Creating Profit-First Advertising Campaigns
  • (16:16) The Power of Advertising and Authenticity
  • (25:44) Connected TV Ads Potential Understanding
  • (32:02) Evolution of Video Content and Advertising

Show Links

Sponsors

Never miss an episode

Help the show

What's Kurt up to?

  continue reading

477 episoder

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