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Innhold levert av ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ETHERCYCLE LLC, Kurt Elster, and Paul Reda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Black Friday Email Guide for Real-World Brands

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Manage episode 449771097 series 1402157
Innhold levert av ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ETHERCYCLE LLC, Kurt Elster, and Paul Reda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”

Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you’re ready for a fresh, real-world approach to Black Friday, this episode’s your blueprint.

Links

Apps, Tools, and Services Mentioned:

  • GovX: Military and first responder discount verification
  • Klaviyo: Email marketing automation
  • Happy Returns: Return management platform
  • Redo (Return management with optional fee for package insurance)

Sponsors

Help the show

What's Kurt up to?

Never miss an episode

  continue reading

500 episoder

Artwork
iconDel
 
Manage episode 449771097 series 1402157
Innhold levert av ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av ETHERCYCLE LLC, Kurt Elster, and Paul Reda eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”

Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you’re ready for a fresh, real-world approach to Black Friday, this episode’s your blueprint.

Links

Apps, Tools, and Services Mentioned:

  • GovX: Military and first responder discount verification
  • Klaviyo: Email marketing automation
  • Happy Returns: Return management platform
  • Redo (Return management with optional fee for package insurance)

Sponsors

Help the show

What's Kurt up to?

Never miss an episode

  continue reading

500 episoder

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