Gå frakoblet med Player FM -appen!
The Black Friday Email Guide for Real-World Brands
Manage episode 449771097 series 1402157
“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”
Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you’re ready for a fresh, real-world approach to Black Friday, this episode’s your blueprint.
Links
- Kurt’s Black Friday Email Planning Google Sheet: A ready-to-use holiday email calendar template
- Colby Kane (Guest): Aviator USA
- Kurt Elster (Host): Ethercycle
Apps, Tools, and Services Mentioned:
- GovX: Military and first responder discount verification
- Klaviyo: Email marketing automation
- Happy Returns: Return management platform
- Redo (Return management with optional fee for package insurance)
Sponsors
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
Never miss an episode
500 episoder
Manage episode 449771097 series 1402157
“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”
Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you’re ready for a fresh, real-world approach to Black Friday, this episode’s your blueprint.
Links
- Kurt’s Black Friday Email Planning Google Sheet: A ready-to-use holiday email calendar template
- Colby Kane (Guest): Aviator USA
- Kurt Elster (Host): Ethercycle
Apps, Tools, and Services Mentioned:
- GovX: Military and first responder discount verification
- Klaviyo: Email marketing automation
- Happy Returns: Return management platform
- Redo (Return management with optional fee for package insurance)
Sponsors
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
Never miss an episode
500 episoder
All episodes
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.