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E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong
Manage episode 452234928 series 3561497
Innhold levert av Roger Martin. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Roger Martin eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Roger returns to the solo seat to explore the critical differences between marketing and branding. He discusses how to craft compelling offers that stand out in a competitive market, emphasizing the importance of focusing on one niche at a time to avoid diluting the value proposition. By leveraging principles of scarcity and urgency, Roger provides real-world examples, actionable marketing tactics, and practical recommendations for small to mid-sized businesses looking to grow and thrive. Listeners will gain insight into how branding centers on the emotional connection consumers have with a product, while marketing focuses on prompting a direct call to action.
The episode also examines why big brands like Coca-Cola can afford to prioritize extensive branding, while smaller businesses should concentrate on marketing efforts that drive immediate sales. Roger highlights the importance of creating offers with genuine scarcity and urgency, explaining how these principles can be effectively integrated into various campaigns. Concluding with personal anecdotes and industry insights, he provides a comprehensive guide for anyone seeking to refine their marketing strategy and achieve meaningful business results.
Topics Include:
Understanding Branding as Opposed to Marketing
Why Only Large Businesses Truly Benefit From Branding
Breaking Down the Rules of Scarcity and Urgency
Creating Urgency Need Around Timeframe
Why Niching Down Works For Businesses
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
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