How To Use LinkedIn To Recruit Physical Therapists with Tone Williams and Kayla Pollak

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Mastering Recruitment in Physical Therapy: Insights from Tone Williams and Kayla Pollak
In this episode, recruitment experts Tone Williams and Kayla Pollak reveal strategies for hiring top talent in today’s evolving physical therapy landscape. They discuss how the pandemic has reshaped recruitment, giving candidates more leverage and highlighting the demand for work-life balance, especially in home health roles. PT practice owners must adapt to these shifts or risk being left behind.
Key Takeaways:

• Meet evolving candidate demands for flexibility and work-life balance.
• Strengthen your recruitment reach through engaging profiles and strategic networking.
• Use virtual assistants and automated content to maintain an online presence with ease.
• Build connections with future physical therapists through university events and LinkedIn.
• Focus on genuine relationships for a network that supports lasting recruitment success.

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1. How To Use LinkedIn To Recruit Physical Therapists with Tone Williams and Kayla Pollak (00:00:00)

2. Recruiting Strategies for PT Owners (00:00:03)

3. Optimizing LinkedIn Profiles for Recruiting (00:07:50)

4. Leveraging Automation on LinkedIn (00:19:54)

5. Effective Recruiting Strategies for PT Owners (00:22:43)

6. Relationship Building With PT Students (00:27:33)

7. Building Relationships for Recruitment Success (00:33:34)