Human x A.I. : Unleashing the Power of A.I. in Marketing [Greg Starling Interview]

Your Digital Marketing Coach with Neal Schaffer

Following up on my report from the Generative AI conference, today's guest has transformed a social media dashboard into becoming an AI ghostwriter for digital and social media marketing.
Meet Greg Starling, Head of the Innovation Labs at Tailwind, who is helping to create a new generative AI product there.
- Using AI to brainstorm ideas
- Using AI to streamline marketing processes
- When & how to partner with AI for maximum effectiveness
Take a deep dive into A.I. and how you can better leverage it for your business.
Key Highlights
[03:53] Introduction of Podcast Guest, Greg Starling
[07:51] How Greg Got Into the AI Industry
[10:30] Pushing AI Into Create Tools
[12:41] Getting the Right Queries and Prompts
[18:46] Areas Where Tailwind Has Implemented AI
[22:39] Transition from Social Media Dashboard to AI Marketing Tool
[23:48] Leveraging the AI Engine
[28:54] Streamling AI Into the Marketing Process
[33:19] Greg's Quick Tip on Writing Summary
[34:37] Where to Start the Process of Using AI?
[40:01] Where GPT Technology Is Going?
[45:08] Connect With Greg
Notable Quotes

• People just think chat GPT is only chat GPT When, at the end of the day, you're gonna get something very generic from it, as you said, compared to other tools that are that are putting, you know, secret sauces on top of it.
• Anywhere where you're writing content that you want to that you're using to try to market yourself market your brand, we probably have some AI assistance there that could that can move you along quicker.
• We're trying to do things where we can give you a full on marketing plan, but then help you execute that plan with AI.
• There's this concept that people romanticize a blank page, people say, Oh, well, there's endless possibilities. But the truth is, a blank page stops people from doing what they need to do.
• We're trying to get you off of that blank page, and onto the next step and actually moving forwards, in your kind of marketing process.
• I think people who get really good at this will actually replace people who who ignore it or fearful of it, I know a lot of people aren't I get it, but it's not going to you being fearful of it is not going to stop happening. So I think everybody's got to figure out how they can fit in and, and take advantage of it.
• Start finding a platform that you like that you trust, that you think has your best interests in mind, and figure out how you can start implementing those into your product.
• You need an AI strategy. Even a company like tailwind, had an AI strategy implemented it and you can see what's happened. So every one of us needs to think.

Guest Links:

• Greg Starling on LinkedIn: https://www.linkedin.com/in/gregstarling/
• Try Out Tailwind Here: https://nealschaffer.com/tailwind (affiliate)

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