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181: A New Approach to Gifting with guest John Ruhlin
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Innhold levert av Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Gifts are often used to build relationships in business, whether with clients, customers, or employees. But what if we have been doing gifting all wrong? In today’s episode of Magic in the Room, Chris and guest John Ruhlin discuss a new way to think about gifting. The bottom line is that gifts can be used to build long-lasting relationships, but not if you just put the company logo on a mug and send it to everyone. Instead, you should intentionally make every gift focused on the receiver and create a lasting memory they will associate with you.
John is the founder of GIFT·OLOGY and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
Find John on LinkedIn at https://www.linkedin.com/in/johnruhlin/ or at giftologygroup.com.
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