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Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.
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Cultivate & Keep

Corey Haines and Jeremy LaBahn

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Cultivate & Keep is a website, podcast, and community for Christian men to become who God created them to be. We cover topics like what it means to be a man, personal finance, personal growth, marriage, family, professional growth, goals, entrepreneurship, ministry, book reviews, and more. Join us on our journey!
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Default Alive

Corey Haines & Chris Spags

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Two founders share an unedited look at what it's like to bootstrap a startup through weekly updates. Chris Spags is the founder of Jetboost, a suite of no-code plugins for Webflow. Corey Haines is the founder of Swipe Files, a membership site for marketers built with no-code tools. They chronicle their journeys getting to and staying "default alive": profitable, self-sustaining, with infinite runway.
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A few years ago I caught the "entrepreneurial itch." I've been ferociously reading books, listening to podcasts, reading blogs, and being active in online communities. But the wantrepreneur in me is real. The reality is that it's hard. This is the honest account of myself — in all my struggles and learnings — as I work to become a full-time entrepreneur the indie hacker way. I talk about everything that I learn, all the projects I launch, and everything in between. If you’re obsessed with le ...
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Starting a business can be challenging and if you build it, the customers won’t necessarily come. Conor McCarthy, entrepreneur and coach, interviews business builders on their First 10 Customers to find out who they were, how they found them, how they talked to them, and what effect they had on their business. From idea validation to market traction, The First 10 Podcast describes what the path of selling to the First 10 Customers (and beyond) looks like.
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Corey shares some learnings on startup taxes. Chris shares how the recent growth of the Jetboost team is going and what he’s learning from that. They also discuss SaaS team account architecture, user onboarding email sequences, churn trends in 2023, and of course, they have to talk about ChatGPT. Ask us a question → Notable mentions: Andrew from Fl…
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Corey is working on co-marketing campaigns for SwipeWell. Chris is back from Webflow Conf and shares everything that happened at the event! They also discuss some of the unique aspects of the Calm Fund SEAL agreement. Ask us a question → Notable mentions: Webflow Conf Announcements Webflow Apps Reilly Chase’s tweet Tyler Tringas’s tweet More podcas…
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Learn more about our new podcast format → Three things you can help us with to support the podcast: Drop into your podcast player of choice and leave us a review You can also simply share the podcast with a friend And if you haven't already, hit that subscribe button Notable mentions: Wonder Pool Company Bonsai SwipeWell Is America Christian tweet …
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Corey recaps the SaaS Marketing Summit and State of SaaS Marketing report. Chris is wrapping up his final prep before Webflow Conf next week. They also talk about AI, newsletter sponsorships, and SwipeWell mobile apps. Ask us a question → Notable mentions: Webflow Conf Agenda Corey’s AI generated profile pictures SaaS Marketing Summit recording Sta…
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Send us a text "The goal of this podcast is to help business builders learn some best practices when they go looking for their first 10, to expose the things worth doing and the things that might be dead ends and ultimately cost time and money. We should all be recycling these days, and when it comes to understanding your customers and how you talk…
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Corey hits a big newsletter subscriber milestone. Chris gets back from vacation and officially launches the Jetboost blog. They also talk about playing the waiting game with SEO, Webflow Conf, and SwipeWell’s public roadmap. Ask us a question → Notable mentions: SwipeWell Public Roadmap SaaS Marketing Summit on October 12th Jetboost Blog More podca…
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Send us a text ‘’In a start-up, you can’t move slowly because your competition is not moving slowly.’’ – Rob Walling. On this bonus episode of the First 10 Podcast, I have something a little different for you. I asked Rob Walling, serial entrepreneur, investor, author, and host of the popular podcast ‘Startups for the Rest of Us’ , if I could resha…
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Corey and Chris answer listener questions live on the podcast to celebrate the 2-year anniversary of publishing. They cover how they spend their time, favorite tools, what success looks like, the highs and lows of the journey, and more. Ask us a question → Notable mentions: Grain Mailman ZipMessage Manifest Destiny blog post More podcasts for boots…
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Corey integrates a new newsletter growth tool for Swipe Files and ships a new landing page for SwipeWell. Chris is still celebrating recent wins while pondering the future of Jetboost. They also talk about Chrome web store SEO, “Two Way Write Ups,” and product evolution. Next week is a Q&A episode to celebrate the 2-year anniversary of the podcast.…
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Send us a text Welcome back to the final episode of season four, and what a season it has been – but it’s not over just yet! Joining me to wrap up this serial-entrepreneur season is founder and chief side hustler of Side Hustle Nation, Nick Loper. Have you ever had the itch to get a side hustle going!? If so, you will love this episode! If you have…
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Corey prepares to roll out waitlist invites for SwipeWell. Chris shares what he learned while setting Jetboost up to hire full-time employees instead of contractors. They also discuss Google’s upcoming search update, programmatic SEO, and useful SEO tools. Ask us a question → Notable mentions: Above Board podcast Startup to Last podcast PageFactory…
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Corey launches a programmatic content experiment on Product Hunt and starts planning the Swipe Files Summit. Chris moved to Chicago and made two new hires! They also talk about a new SaaS project and Webflow Conf. Ask us a question → Notable mentions: Retext More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures S…
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Three things you can help us with to support the podcast: Drop into your podcast player of choice and leave us a review You can also simply share the podcast with a friend And if you haven't already, hit that subscribe button Notable mentions: Your Advocate Alliance (YAA) DM @coreyhaines & @jlabahn on Instagram ★ Support this podcast on Patreon ★…
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Send us a text "When people are actively looking for a product like yours, and you're not marketing it, you are actually doing an act of disservice. You are starving them of something that they need, that they could use. By not marketing, you're putting a ceiling on your potential." – Corey Haines. Are you currently creating or marketing a product …
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Corey builds a mobile app MVP using the no-code tool Adalo. Chris is continuing to push out small UX updates for Jetboost while preparing for his big move across the country. They also talk about new onboarding flows for SwipeWell and Swipe Files. Ask us a question → Notable mentions: Adalo Crash Course YouTube Video More podcasts for bootstrappers…
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Corey celebrates getting the first SwipeWell customers. Chris ships a helpful update to Jetboost and brainstorms some content ideas. They also discuss product analytics and being a power user of your own app. Ask us a question → Notable mentions: PostHog More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe…
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Corey launches CopywritingPrompts.com and experiments with programmatic SEO for SwipeWell. Chris is getting back in the groove, talking to customers, exploring partnerships, and working on new features for Jetboost. They also provide an update on Default Alive Ventures and discuss the opportunity cost of buying a SaaS. Ask us a question → Notable m…
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Corey works on a new side project as marketing for SwipeWell. Chris ships an important update to handle subscription changes and works on turning content briefs into articles. They also introduce Default Alive Ventures and talk about SaaS acquisition multiples based on ARR vs SDE. Ask us a question → Notable mentions: Default Alive Ventures Tweet H…
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Send us a text Wondering how best to grow your audience or perhaps, how to fund your next trip to Ireland? If so, this week's podcast is a must-listen for you! This week, joining Conor on the show is special guest and serial entrepreneur Brennan Dunn. Brennan is the co-founder of RightMessage, a platform for online businesses to enhance their autom…
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Corey and Chris were about to close on a deal to acquire a micro SaaS business together until it suddenly fell apart. Listen in to hear what happened and what they’d do differently next time. Know a SaaS business we might want to acquire? → Notable mentions: MicroAcquisitions course Boopos More podcasts for bootstrappers Learn more about their busi…
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Send us a text This week, joining the podcast is special guest, serial entrepreneur, and the king of shiny objects, Brian Casel. Brian is the founder of Zip Message, a popular video messaging tool for async conversations, which launched at the beginning of 2021. Brian recently sold and exited some of his earlier businesses, including Audience Ops a…
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Corey experiments with a $500 MRR Challenge to gain new members. Chris has had to put work on the backburner for a bit while overcoming some challenges at home. They also talk about Elon buying Twitter, NFT launches, and meetups. Ask us a question → Notable mentions: Milk Road City Clash More podcasts for bootstrappers Learn more about their busine…
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Corey onboards the first SwipeWell users on calls and publishes some new blog posts. Chris is only working half-time right now but managed to ship a key stability update for Jetboost. They also how sleep affects productivity and a new indie hacker podcast, Framework Friends. Ask us a question → Notable mentions: Framework Friends More podcasts for …
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Corey builds a waitlist for SwipeWell and shares the outline for Founding Marketing. Chris gives a short update on how paternity leave is going. They also talk about the woes of tax season, meeting online friends in person, and the discipline to focus on what you work on. Ask us a question → Notable mentions: Founding Marketing Table of Contents Je…
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Send us a text ’If I don’t understand the cost of selling the product, how to price and how to monetize it, I’m kind of screwed. Right? And that’s why 70 to 90% of startups fail, they start with that first bucket, and they don’t look at the second bucket.’’ – Dave Parker. Each week on the podcast, we are joined by inspiring business builders who op…
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Send us a text ‘’The biggest risk is not can you build this? The biggest risk is that no one cares. So how do you validate that someone will care? And how do you validate that someone will be willing to pay for what you are selling?’’ – Rob Walling. Calling all bootstrap founders! Joining us on today’s masterclass on launching and growing a busines…
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Send us a text Have you ever heard that to grow your business, you must think big? Well, what if we were to tell you that's not always the case. Joining Conor on today's episode is special guest Daniel Vassallo. Daniel is a master of taking small bets and has a fascinating story to share. Daniel's professional career was a roaring success as he wor…
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Corey announces a new SaaS project. Chris makes a marketing hire and shares some product updates. They also talk about platform risk, outcome oriented communities, and hiring outside of your area of expertise. Ask us a question → Notable mentions: Bootstrapping an outcome oriented community The Elephant in the room: The myth of exponential hypergro…
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Three things you can help us with to support the podcast: Drop into your podcast player of choice and leave us a review You can also simply share the podcast with a friend And if you haven't already, hit that subscribe button Notable mentions: How We Love The Screwtape Letters Helium network Cardano ★ Support this podcast on Patreon ★…
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Send us a text Are you ready to ignite an idea, fire up your business and transform your life!? If so, you will love soaking up today's episode with entrepreneur expert Shane Melaugh. Shane Melaugh has founded multiple seven-figure companies, including Thrive Themes, and is currently building his cultivating personal development community, ikario. …
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Corey is focused on newsletter content and gives an update on the Swipe Files Job Board. Thanks to a situation with a competitor, Chris’ fire has been re-lit. They also talk about competition and celebrating customer wins. Ask us a question → Notable mentions: Founding Marketing Swipe Files Job Board More podcasts for bootstrappers Learn more about…
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Send us a text Indie makers and marketplace shakers, this episode is a must-listen for you! Joining the podcast today is the prolific innovator and creator Jakob Greenfeld. Over the last two years, Jakob has successfully launched over fifteen software products and is the host of The Business Brainstorms podcast and creator of The Opportunities news…
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Corey and Jeremy talk about how they're approaching the new year, reviewing both personal and business goals. Three things you can help us with to support the podcast: Drop into your podcast player of choice and leave us a review You can also simply share the podcast with a friend And if you haven't already, hit that subscribe button ★ Support this…
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Send us a text Welcome back to season four of The First 10 podcast. Kicking off this season’s debut episode is special guest Andy Mackin. Andy is the proud CEO of the Mackin group, based in Cork and operating globally. The Mackin group consists of two renowned companies Mackin EHS a health, safety, and environmental service provider, and Mackin Tal…
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Send us a text Season 4 of The First 10 Podcast will focus on serial entrepreneurs, and this episode is a short message about why. I want to shed a light on the people who have chosen the entrepreneurial path, again and again, to see what it was about them that enabled them to pivot their business, or drop a failing or undesirable business and pick…
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Corey explores a new cohort-based course partnership and reveals a book concept. Chris is working on major product improvements for Jetboost and a brand new booster. They also talk about community engagement and pricing dynamics. Ask us a question → Notable mentions: Founding Marketing More podcasts for bootstrappers Learn more about their business…
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Corey reacquires Hey Marketers and rebrands it to the Swipe Files Job Board. Chris shares his current struggles with productivity and setting direction for Jetboost. They also talk about burnout, launching on Product Hunt, and Alexis Ohanian’s approach to customer support. Ask us a question → Notable mentions: Corey’s tweet announcing Hey Marketers…
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On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist. I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software. You'll hear about why content …
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Corey finishes Marketing Like A Media Company and prepares for launch. Chris is getting ready to roll out the Jetboost affiliate program in January. They also talk about goal-setting, 2022 plans, and recording biweekly moving forward. Ask us a question → Notable mentions: Corey’s holiday side project: How To Beat Your Friends At Poker Ruben Gamez t…
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On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine. I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's a…
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Corey and Chris bring on Brian Casel to talk about growing ZipMessage, what he'd do differently today if he was starting from scratch, and recent experiments including freemium. Ask us a question → Notable mentions: @CasJam on Twitter ZipMessage Bootstrapped Web More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost…
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On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales. I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thin…
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On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products. I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case studies for what successful marketing looks like. Bryan …
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