Beste Ty Hayes podcaster (2024)

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75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network 11:04

2M ago11:04

11:04

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…

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74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network 27:38

3M ago27:38

27:38

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…

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73. ... then two come along at once 38:12

3M ago38:12

38:12

Av Ty Krishna Cymru

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72. Wait ages for a bus... 38:06

3M ago38:06

38:06

Gopal and Bhakta-rupa are back reading the second chapter of the Nectar of instruction.Av Ty Krishna Cymru

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73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut 9:47

3M ago9:47

9:47

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…

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72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut 36:42

4M ago36:42

36:42

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…

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71. Marketing leadership lessons with Bev Bury, CMO at Flinders University 12:09

5M ago12:09

12:09

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …

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70. How to triple the experiment velocity of your marketing team and drive thousands of new leads 11:54

5M ago11:54

11:54

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…

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69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment 36:02

5M ago36:02

36:02

In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…

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71. Make hay while the sun shines! 31:46

5M ago31:46

31:46

Gangeya joins us to finish up the end of the first chapter of Nectar of instruction!Av Ty Krishna Cymru

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68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation 18:30

6M ago18:30

18:30

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …

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67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia 17:25

6M ago17:25

17:25

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…

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Episode 11 - Featuring Allen Carr Alcohol Therapist Gerry Williams 41:35

6M ago41:35

41:35

Welcome to Episode 11 of Allen Carr's Easyway podcast, where we challenge society’s assumptions and beliefs about addiction. Here, we present a revolutionary approach that doesn't rely on willpower to quit. Joining us on this episode is Gerry Williams, a senior alcohol therapist in the UK. Gerry talks about his experiences drinking and then quittin…

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66. Agile Marketing in Action: UniSA’s Marketing Transformation 40:30

6M ago40:30

40:30

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…

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70. Get back up each time you fall 19:22

6M ago19:22

19:22

Av Ty Krishna Cymru

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65. Optimising marketing teams: Lean marketing vs Agile marketing approaches 17:04

7M ago17:04

17:04

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…

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69. Rapping for Krishna 2 (NOI) 32:26

7M ago32:26

32:26

Av Ty Krishna Cymru

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68. Happy Easter! (NOI) 29:26

7M ago29:26

29:26

Getting back into the swing of things, diving right back into the first verse of the Nectar of Instruction. If you need a copy get in touch! Hare KrishnaAv Ty Krishna Cymru

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64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work 15:01

7M ago15:01

15:01

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…

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63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams 3:37

7M ago3:37

3:37

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…

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67. Controling the urges with Tarakanatha Prabhu (NOI) 49:17

7M ago49:17

49:17

Av Ty Krishna Cymru

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66. Asking the right questions (NOI) 30:38

8M ago30:38

30:38

Av Ty Krishna Cymru

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62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation 41:54

8M ago41:54

41:54

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…

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61. Design your marketing team structure to fit your company's growth stage 47:40

10M ago47:40

47:40

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…

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60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign 55:51

11M ago55:51

55:51

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…

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59. Why you need a Marketing Operations team and how to build one 53:50

12M ago53:50

53:50

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …

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Episode 10 featuring Wayne Spaulding - Allen Carr's Easyway Chicago 50:21

1y ago50:21

50:21

Welcome to a transformative episode of "Breaking Free the Easyway," the podcast powered by Allen Carr's Easyway. I'm your host, Colleen Dwyer, and I'm thrilled to be joined by a true inspiration from the Easyway family, Wayne Spaulding. In today's episode, we uncover Wayne's incredible journey from being a smoker to becoming a beacon of hope for th…

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58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness 49:02

1y ago49:02

49:02

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification …

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65. Don't touch the Fire! (NOI) 43:18

1y ago43:18

43:18

Koladvipa-pati Prabhu fills in for Gopal as we begin reading the first text of the Nectar of Instruction! Enjoy!Av Ty Krishna Cymru

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64. Post Ratha Yatra with Adhoksaja 29:38

1y ago29:38

29:38

Adhoksaja Krishna Prabhu came down to Cardiff for our massive festival of the chariots! He popped onto the podcast to introduce his new podcast 'Bhakti Breakthrough' which can be found on YouTube! Hare Krishna!Av Ty Krishna Cymru

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57. The First 90 Days with Calendly CMO, Jessica Gilmartin 46:51

1+ y ago46:51

46:51

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the mark…

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Episode 9 with Cris Hay and Chrissie Hynde 1:25:01

1+ y ago1:25:01

1:25:01

This episode covers a range of topics such as overcoming debt, technology addiction, and dealing with a loved one's gambling problem. Also in this episode is Cris Hay, a long-standing Allen Carr therapist specializing in smoking, alcohol, and drug addiction. Cris has firsthand experience with the power and effectiveness of the Allen Carr method, ha…

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63. Starting the Nectar of Instruction (NOI) 28:09

1+ y ago28:09

28:09

We began the podcast by reading through the Sri Isopanisad. Now almost 3 years later we are reading Rupa Goswami's 'Upadesamrita' which was turned into a book called 'The nectar of instruction' by Srila Prabhupada. In this episode we read the preface! EnjoyAv Ty Krishna Cymru

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62. Spiritual Armour 31:00

1+ y ago31:00

31:00

Av Ty Krishna Cymru

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56. How to get started with Agile Marketing 53:55

1+ y ago53:55

53:55

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of…

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61. Live from Govardhan Hill 10:55

1+ y ago10:55

10:55

An episode we recorded whilst on pilgrimage in India in Februrary!Av Ty Krishna Cymru

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Episode 8 - with a message from Sir Richard Branson 55:02

1+ y ago55:02

55:02

Presented by Colleen Dwyer who is a senior therapist at Allen Carr's Easyway and the presenter of Allen Carr's online video programs. Also featuring John Dicey, Global CEO of Allen Carr's Easyway and co-author of the Allen Carr books and a senior Allen Carr’s Easyway therapist. John has over 25 years of experience in helping millions of addicts bre…

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60. Chat with Adhoksaja 36:48

1+ y ago36:48

36:48

Av Ty Krishna Cymru

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59. God Save the King! 52:43

1+ y ago52:43

52:43

Av Ty Krishna Cymru

1
58. Counselling and Spirituality 31:22

1+ y ago31:22

31:22

Av Ty Krishna Cymru

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55. Scaling Agile Marketing using SAFe 49:30

1+ y ago49:30

49:30

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic a…

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57. Bhakta-rupa leaves (the asrama) 38:30

1+ y ago38:30

38:30

This day has been a long time coming!Av Ty Krishna Cymru

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Episode 7 featuring Sir Anthony Hopkins and Francesca Cesati 1:03:28

1+ y ago1:03:28

1:03:28

In this episode we have Francesca Cesati, who has been managing Allen Carr's operations in Italy for over 20 years. Francesca knows firsthand the power of the Allen Carr method, having quit smoking herself and then spreading the message to others through live seminars and publishing programs. And we have a special feature today from none other than…

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56. Girls Takeover! 38:48

1+ y ago38:48

38:48

Anna & Nicci have hijacked the Welsh Yogi Podcast!Av Ty Krishna Cymru

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55. Joel's ghost story 39:21

1+ y ago39:21

39:21

Joel tells us the story of his time working in a nursing home where he was contacted by a subtle being!Av Ty Krishna Cymru

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54. How Agile Marketing Drives Customer Centricity 26:48

1+ y ago26:48

26:48

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean…

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54. India Special 21:57

1+ y ago21:57

21:57

Sorry we haven't uploaded in a while! We're back now! A special episode from Vrindavan in India!Av Ty Krishna Cymru

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Episode 6 featuring Jorge and Isabel - Allen Carr's Easyway Mexico 59:12

1+ y ago59:12

59:12

Hello listeners of the podcast, Welcome to episode 6 of our podcast series where we bring to you some intriguing discussions on addiction and how to overcome it. In our latest segment called Addiction Central, our experts Colleen Dwyer and John Dicey will be answering some of the questions that have been sent in by our listeners. Among the topics t…

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53. How to build a strong team culture and land your dream job 55:39

1+ y ago55:39

55:39

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation t…

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Episode 5 with Emma Hudson - Allen Carr's Easyway Mindfulness Practitioner 1:03:27

1+ y ago1:03:27

1:03:27

In Episode 5 we we cover topics ranging from quitting addictions to finding inner peace. Our guests John C. Dicey and Emma Hudson are experts in their fields, and they share a wealth of knowledge and insight that will help you on your journey towards a healthier, more fulfilling life. John answers questions from listeners including – · Is it really…

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