Embracing Sustainability: Mary Swanson's Vision for Outdoor Adventure Brand Lava Linens [EP 442]

Outdoor Biz Podcast

Today on Episode 442 of The Outdoor Biz Podcast I’m talking with Lava Linens founder Mary Swanson. With a Master's Degree in Public Health and Environment and 15+ years of experience in the government and nonprofit sectors, Mary Swanson has now found herself leading the next generation outdoor gear company.

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Show Notes

00:00 Episode 442 features Lava Linens founder, Mary Swanson, discussing eco-friendly outdoor gear.

03:14 Memories of childhood road trips and first trip to Peru with partner.

09:04 Challenging sourcing for quality linen towel.

10:42 Process of making high quality linen textile involves 12 manual steps, resulting in soft, mid-weight fabric with art and science.

13:20 Received valuable support, led to success, continuing partnership.

19:36 Surprised and grateful for connections, creating custom products.

22:36 Sponsored Granite Gear's groundskeepers, open to partnerships for natural fiber gear.

27:26 Focus on learning, purpose beyond production.

29:53 Favorite items under $100 include a Garmin Watch and Vibram 5 Finger shoes used after foot surgery.

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Learn More

You can follow Mary on her LinkedIn page and their website, Lava Linens

Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too.

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Keywords

#Outdoor industry #Natural fiber textiles #Minimalistic approach #Affordable outdoor gear #Sustainable products #Lava Linens #Sun protection gear #Natural fiber gear #Innovative fabrics #Eco-friendly products #Legacy brand #Flax cultivation #Small business partnerships #Custom-designed towels #Environmental sustainability

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.