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Episode 187 | You need a Brand Book for your business (+ here’s how to build one)
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Innhold levert av Gemma Bonham-Carter. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gemma Bonham-Carter eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book!
Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowdown on my business's secret weapon: a comprehensive brand book.
A brand book is like your business’s ultimate playbook. Think of it as a one-stop shop that captures everything from your brand's aesthetics and messaging to your content strategy and audience insights. Whether you’re delegating tasks to a team member, writing copy, or briefing someone on a new project, having a brand book means all the details you need are in one place.
In this episode, I break down what’s inside my brand book and how you can create one that’ll keep your business running smoothly, help you save time, and reduce stress.
What you’ll learn:
- What exactly a brand book is and why every business needs one.
- A step-by-step breakdown of the sections in my brand book, from brand aesthetics to audience insights.
- How I use ChatGPT and AI tools to help build and populate my brand book.
- The benefits of having a brand book for delegating tasks, maintaining consistency, and speeding up content creation.
- How you can create your own brand book without spending weeks on it.
- Special promo for my masterclass on building your brand book—grab it while it's hot!
Click play and tune in!
Your Next Steps:
- Brand Book In a Day (BUY HERE): https://cart.gemmabonhamcarter.com/brand-book/
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My Business: https://gemmabonhamcarter.com/tools
- Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
- Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
- Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter
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