Episode 189 | Your Business Needs a PSL Product (lessons from Starbucks)

The Course Creator Show

🍂 Fall vibes, business insights, and a dash of Pumpkin Spice!

Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators, can take from it.

Grab your favorite cozy beverage and listen in as I break down how you can apply Starbucks’ PSL magic to your own business to create a seasonal product with urgency, excitement, and serious FOMO.

In this episode, I’m walking you through how Starbucks created a multi-million pumpkin-flavored empire—and how you can create that same sense of urgency and exclusivity with your course or product.

What you’ll learn:

• How Starbucks turned the PSL into a seasonal event (and how you can do the same)
• The psychology of scarcity and FOMO—and why it works
• -Strategies to turn a limited-time product into a buzz-worthy launchWhy making your product a “seasonal” or limited-time offer can drive major sales
• How I apply this strategy with my own Black Friday in a Box product

Resources Mentioned:

• My Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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