Episode 193 | My $91K Black Friday Week [How I Did It]

The Course Creator Show

In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-and-true “5 Days of Deals” strategy, which is perfect for Black Friday, but (spoiler alert) you can totally use it year-round.

Here’s the deal: Black Friday is when your audience *expects* to buy. If you’re not showing up in their inbox with an irresistible offer, they’re spending their money elsewhere. This episode will show you exactly how to structure your campaign to make sure you’re raking in the sales and maximizing your revenue.

What you’ll learn:

• How I structured my 5 Days of Deals campaign to pull in $91K
• The strategy behind offering different deals every day and why it works
• What I would *not* do again (trust me, this will save you headaches)
• How to prepare your campaign in advance to make it fun and easy
• Why the last-minute buyers will make or break your sale
• How to keep your audience excited and engaged all week long

Resources mentioned in this episode:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
• VIP Week Happening Oct 21-25, 2024: Optional add-on once you purchase Black Friday in a Box
• The Email Fix: https://gemmabonhamcarter.com/email-fix

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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