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The Failure Factor Episode 37: Mermade Hair founder Tara Simich on blowing up on Instagram and handling unhappy customers

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Manage episode 348938879 series 1276370
Innhold levert av Megan Bruneau. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Megan Bruneau eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Serial entrepreneur Tara Simich launched Mermade Hair's hero product, the Mermade Waver, right before the pandemic hit. The brand became an overnight success, blowing up on Instagram to the point at which she and her team couldn't keep up with supply. The supply chain issues were wildly exacerbated by the pandemic, and she was soon faced with unhappy customers calling the product a sham – which, given the main marketing platform was Instagram, threatened to bring down the brand. Listen in to hear how Tara managed the stress of the supply issues and trolling customers, how she mitigates "mom guilt," and the growth mindset she brings to entrepreneurship that's been at the root of her success.

  continue reading

41 episoder

Artwork
iconDel
 
Manage episode 348938879 series 1276370
Innhold levert av Megan Bruneau. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Megan Bruneau eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Serial entrepreneur Tara Simich launched Mermade Hair's hero product, the Mermade Waver, right before the pandemic hit. The brand became an overnight success, blowing up on Instagram to the point at which she and her team couldn't keep up with supply. The supply chain issues were wildly exacerbated by the pandemic, and she was soon faced with unhappy customers calling the product a sham – which, given the main marketing platform was Instagram, threatened to bring down the brand. Listen in to hear how Tara managed the stress of the supply issues and trolling customers, how she mitigates "mom guilt," and the growth mindset she brings to entrepreneurship that's been at the root of her success.

  continue reading

41 episoder

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