Beste Fiona Killackey podcaster (2024)

1
Can I see myself in your marketing? 13:00

1d ago13:00

13:00

In this episode, we explore how to make your marketing more relatable by showing authenticity and building genuine connections with your audience. Learn how to reflect your audience's frustrations to strengthen engagement. Tune in! You'll Learn How To: Authentic marketing Understanding audience frustrations Examples of marketing Evaluating your rec…

1
5 things I've stopped spending money on in my business 30:11

6d ago30:11

30:11

In this episode, Fiona dives into the importance of assessing the value of what you invest in. She also discusses why it’s crucial to question the true impact of these expenses on your bottom line. Tune in! You'll Learn How To: Importance of actively engaging in memberships How to manage business expenses Overspending on tech tools and gadgets Asse…

1
The quick tactic for getting unstuck 13:12

8d ago13:12

13:12

In this episode, Fiona explores the power of coming up with three options when you're stuck in business or life decisions. This simple tactic helps you unlock creativity and break free from all-or-nothing thinking. Tune in! You'll Learn How To: The importance of pitch decks for business The power of coming up with three ideas for creative solutions…

1
Thriving in Interior Design with Jenny Matek of Studio Jenka 1:02:14

13d ago1:02:14

1:02:14

In this episode, Fiona chats with Jenny Matek from Studio Jenka. She shares her inspiring journey from growing up around construction to founding a successful interior design and renovation business. She reflects on balancing her creative passion with working in a male-dominated industry. Tune in! You'll Learn How To: Transition from retail managem…

1
What comes after the "win"? 10:49

15d ago10:49

10:49

In this episode, Fiona focuses on an essential question for life and business: "What happens after the win?" She emphasizes the importance of considering the aftermath of any major achievement or launch. Tune in! You'll Learn How To: The importance of thinking about "what happens after the win." How to plan beyond the launch of a book, website, or …

1
How do you help people sell for you 36:21

20d ago36:21

36:21

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in! You'll Learn How To: How to help others sell your products or services Strategies to build relationships with stockists and ret…

1
The Mad Marketing Mums have left the building 9:06

22d ago9:06

9:06

We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end. We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast! While this chapter is closing, we…

1
4 Content templates for more strategic marketing 12:05

22d ago12:05

12:05

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in! You'll Learn How To: Importance of strategic content aligned with business goals Creating content pillars and themes Using cont…

1
Designing for Happiness and Connection with Carlie Fraser of Hygge Design 54:24

27d ago54:24

54:24

In this episode, Fiona chats with Carlie Fraser, co-founder of Hygge Design, about her journey from various careers to creating an interior design business that focuses on homes reflecting personal stories and fostering happiness. Carlie discusses the importance of connection, sustainability, and timeless design in creating spaces that truly enhanc…

1
How are you protecting your most important tool? 11:26

29d ago11:26

11:26

In this episode, Fiona discusses the importance of caring for the most valuable tool in your business. She shares personal experiences and offers insights into how business owners can maintain their health and creativity. Tune in! You'll Learn How To: Importance of taking care of your main business tools The role of health in different professions …

1
5 ways to future proof your business in a hard economy 44:09

1M ago44:09

44:09

In this episode, Fiona dives into the essentials of future-proofing your business. She highlights five critical areas to focus on, ensuring long-term business sustainability and success. Tune in! You'll Learn How To: Importance of using business downtime strategically Environmental impact of online businesses and data storage Long-term financial pl…

1
We all feel like outsiders 13:59

1M ago13:59

13:59

In this episode, Fiona discusses how to navigate imposter syndrome and the sense of not fitting in. Discover actionable tips for embracing your authentic self, creating a supportive community, and promoting inclusivity within your small business. Tune in! You'll Learn How To: How to overcome imposter syndrome in business Lessons from Adele’s song I…

1
Making life a little more tidy with Becca of Mustard 1:15:59

1M ago1:15:59

1:15:59

In this episode, Fiona chats and welcomes back Becca, co-founder of Mustard, the vibrant brand known for its stylish and versatile lockers. Becca shares the challenges and milestones that have helped shape Mustard into a beloved name across four continents. Tune in for an inspiring conversation on entrepreneurship, creativity, and building a global…

1
My book is out today! 11:09

1M ago11:09

11:09

In this episode, we’re excited to celebrate the launch of Fiona’s second book, Business to Brand. Fiona takes us behind the scenes of her creative process, sharing the challenges, insights, and key steps that helped transform her idea into a published book. This episode is packed with inspiration and actionable advice. Tune in now! You'll Learn How…

1
How I feel about the second book coming out next week! 31:42

2M ago31:42

31:42

In this episode, Fiona reflects on the emotional journey of launching her second book. Sharing her personal experiences and the deep feelings that come with putting a piece of her heart into the world. Tune in! You'll Learn How To: The personal and emotional process of writing and publishing a book The timeline and effort involved in traditional pu…

1
Who do you want to connect with? 11:24

2M ago11:24

11:24

In this episode, Fiona shares valuable insights on building and nurturing brand relationships proactively. She also discusses the importance of genuine collaboration and offers practical advice for reaching out to potential partners. Tune in! You'll Learn How To: The importance of proactive brand relationship building Personal experiences with bran…

1
Unleash your creativity with Ange Mumporeze of Studio463 1:04:00

2M ago1:04:00

1:04:00

In this episode, Fiona chats with Ange Mumporeze, a creative entrepreneur, content creator, and former influencer. Ange shares her experiences in navigating the complexities of personal and professional life. Tune in! You'll Learn How To: Balancing motherhood with entrepreneurship Challenges and misconceptions of being an influencer Tips for buildi…

1
No one cares (as much as you think) 14:54

2M ago14:54

14:54

In this episode, Fiona dives into the importance of overcoming overthinking. Discover how to shift your mindset by remembering that no one cares as much as you think they do. Tune in! You'll Learn How To: Overcoming overthinking in business Realising that others don’t care as much as you think Examples of when expected outcomes didn't match reality…

1
Inspiring the world to reduce and reuse with Abigail Forsyth of KeepCup 53:11

2M ago53:11

53:11

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in! You'll Learn How To: Challenges in creating and marketing a new product in the pre-social media era. The role o…

1
How to improve your website in just five minutes 14:50

2M ago14:50

14:50

In this episode, Fiona shares essential advice on how to evaluate and improve your website in just five minutes. She also provides insights into the buyer cycle. Tune in! You'll Learn How To: Importance of identifying three key goals for your website Overview of the Buyer Cycle Common website pitfalls and how to avoid them Recommendations for websi…

1
Closing the Gap with Laura and Sarah of Clothing the Gaps 1:03:52

2M ago1:03:52

1:03:52

In this episode, Fiona chats with Laura Thompson (Gunditjmara) and Sarah Sheridan of Clothing the Gaps about aligning business with personal values and making impactful decisions. They share their inspiring journey of creating a values-driven brand that supports First Nations people in Australia. Tune in! You'll Learn How To: Transition from health…

1
Do you know your buffer in this economy? 15:03

2M ago15:03

15:03

In this episode, Fiona discusses the crucial practice of determining your business's survival rate. She also talks about the importance of building a financial buffer, especially in uncertain economic times. Tune in! You'll Learn How To: Importance of knowing your survival rate Building a financial buffer Managing business expenses and personal fin…

1
Do one thing and do it well with Gareth & Cat of Tarts Anon 1:03:30

3M ago1:03:30

1:03:30

In this episode, Fiona chats with Gareth and Cat of Tarts Anon. They share their insights on sustaining a business in the fast-paced world of hospitality. They discuss the challenges and triumphs of growing their tart-making business. Tune in! You'll Learn How To: Challenges and growth during the pandemic Balancing technical skills with business de…

1
1 quick way to determine your brand values 12:15

3M ago12:15

12:15

In this episode, Fiona shares a quick tip on defining and showcasing your brand values. Offering a practical exercise to help align your business with these values. Tune in! You'll Learn How To: The importance of brand values in business Exercise to define brand values: writing a brand eulogy Examples of values and their impact on brand perception …

1
Handcrafted with love for love with Shehreen Ahmed of 71bay 47:50

3M ago47:50

47:50

In this episode, Fiona chats with Shehreen, founder of 71 Bay, a homewares business that partners with female artisans in Bangladesh. Shehreen talks about the challenges of balancing multiple roles and her commitment to sustainability and fair trade. Tune in! You'll Learn How To: The inspiration behind 71 Bay Moving from Bangladesh to Melbourne Com…

1
Ep 60. Overcoming Procrastination, Perfectionism and Self-doubt with Lauren Tilden 1:02:35

3M ago1:02:35

1:02:35

Hello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing …

1
Who would be in your dream "advisory board"? 12:19

3M ago12:19

12:19

In this episode, Fiona explores a fun and insightful activity to help you think about your business and life in new ways. Learn how to create your dream advisory board and discover the benefits it can bring to your personal and professional growth. Tune in! You'll Learn How To: Definition and purpose of an advisory board vs. a board of directors St…

1
How I've built this business since 2015 51:37

3M ago51:37

51:37

In this episode, Fiona shares her personal journey of evolving her business over nine years. Learn how aligning her business with her values has allowed her to thrive. Tune in! You'll Learn How To: Personal business journey and evolution The importance of aligning business Experiences with corporate consulting Impact of personal events Initial step…

1
When you feel like you're failing at business 11:17

3M ago11:17

11:17

In this quick tip episode, Fiona explores the idea of hardships in business. Drawing inspiration from the Netflix show "One Day," we reflect on the journey of overcoming challenges and finding hope. Tune in! You'll Learn How To: Overview and praise for the Netflix show "One Day" A personal reflection on grief and its parallels to business challenge…

1
Ep 59. Challenging the Traditional Sales Funnel with Fiona Killackey 1:10:10

3M ago1:10:10

1:10:10

Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer j…

1
Google Ads made simple with Kaity Griffin 1:01:29

3M ago1:01:29

1:01:29

In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in! You'll Learn How To: Basic overview and evolution of Google Ads Importance of conversion tracking in ad ca…

1
Are you using content buckets in your marketing? 11:37

3M ago11:37

11:37

In this episode, Fiona explores the importance of content pillars and buckets. Learn how to structure your content strategy to resonate with your target audience. Tune in! You'll Learn How To: Introduction to content pillars and content buckets Differentiating between content pillars and content buckets Examples of effective content pillars Strateg…

1
Growing your financial literacy with Canna Campbell of SugarMamma — author, podcaster, content creator and financial mentor 45:31

3M ago45:31

45:31

In this episode, Fiona chats with Canna Campbell aka Sugar Mamma (sugarmamma.tv) about her journey into the financial world and how she has become a recognised and respected content creator with a loyal following on YouTube, Instagram and Tik Tok. Canna shares her insights on personal finance, investing, content creation and how to manage both pers…

1
Ep 58. Marketing Snack Box: The Consistency Cure - Event Recap 20:23

4M ago20:23

20:23

In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement. These issues are interconnected and solv…

1
The rise of Grid Zero and what's up with fake followers? 14:02

4M ago14:02

14:02

In this episode, Fiona discusses the latest trends and issues on Instagram. She also talked about the importance of diversifying your marketing strategy beyond social media. Tune in! You'll Learn How To: Love-hate relationship with social media Instagram's impact on small business marketing Issues with fake accounts on Instagram Consequences of Ins…

1
Luxury events that leave guests speechless with Cassie LaMere of Cassie LaMere Events 1:10:27

4M ago1:10:27

1:10:27

In this episode, we dive into the world of event planning with Cassie LaMere, founder of Cassie LaMere Events. Cassie shares her journey from a childhood passion for entertaining to creating unforgettable experiences for luxury clients. Tune in! You'll Learn How To: The initial leap from corporate to entrepreneurship Mindset shifts and overcoming s…

1
What's the next best first step? 11:00

4M ago11:00

11:00

In this episode, Fiona explores the importance of taking small steps to move forward with your business ideas. She also shares her own experience of launching a course. Tune in! You'll Learn How To: Challenges in starting new projects Importance of taking the first small step Example of using Instagram to gauge interest Encouragement to take action…

1
What do your next 10 years look like? 38:22

4M ago38:22

38:22

In this episode, Fiona dives into the importance of life and business planning over the next decade. She also talks about how to align personal goals with professional aspirations. Tune in! You'll Learn How To: Importance of aligning business with life goals Reflecting on future business growth Forward planning Balancing business growth with person…

1
Ep 57. Get Noticed or Get Lost - Branding Essentials with Tara Ladd 1:25:46

4M ago1:25:46

1:25:46

Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the market…

1
Is this why you hate social media? 12:11

4M ago12:11

12:11

In this episode, Fiona explores a crucial mindset shift for social media and business. Learn how to enjoy the process rather than just focusing on the outcome. Tune in! You'll Learn How To: Importance of enjoying the game Comparison of this mindset to social media and business The role of social media in business marketing and brand building Challe…

1
Supporting independent Black-owned businesses with Courtney Ismain of Jamii 48:35

4M ago48:35

48:35

In this episode, Fiona chats with Courtney, co-founder of Jamii, a platform supporting black-owned businesses. They talked about the challenges faced and the community-centric mission that drives their business forward. Tune in! You'll Learn How To: Building partnerships with major organisations The role of community in business growth Effective ma…

1
Ep 56. Meta's Verified for Business Subscription Saga: What It Means for Your Business 24:42

4M ago24:42

24:42

This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potenti…

1
What are the invisible rules that hinder your business? 12:36

4M ago12:36

12:36

In this episode, Fiona explores the hidden rules we carry in both business and life. Learn practical tips and tactics to identify and overcome these invisible constraints. Tune in! You'll Learn How To: Impact of upbringing on rule formation Different approaches to problem-solving and learning Societal expectations and professional attire Invisible …

1
Ep 55. Maximise Your Marketing with Facebook Ads: Expert Tips from Anna Shipley 33:01

4M ago33:01

33:01

Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes. Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with ov…

1
Do you have a fear of expansion? How I've worked through mine 43:35

4M ago43:35

43:35

In this episode, Fiona dives deep into the often unspoken fear of expansion as a business owner. She shares personal experiences and practical advice on how to navigate anxiety. Tune in! You'll Learn How To: Fear of expansion and vulnerability in business Overcoming initial resistance Strategies for managing anxiety and self-doubt Launching and man…

1
Are the fundamentals in place? 12:49

4M ago12:49

12:49

In this episode, Fiona talks about the importance of maintaining health fundamentals to enhance business performance. Learn how prioritising health fundamentals can help your business. Tune in! You'll Learn How To: Importance of health in personal and business life Personal health journey and family health background Health tracking using tools lik…

1
Leading by example with Simon Gould of Sydney Digital Marketing 56:24

5M ago56:24

56:24

In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in! You'll Learn How To: Simon's early career The creation of the world's first coin-operated int…

1
What does freedom look like for you? 12:03

5M ago12:03

12:03

In this episode, Fiona discusses what freedom means in the context of your business and personal life. This quick tip episode encourages you to reflect on how you align with the value of freedom now, rather than as a distant goal. Tune in! You'll Learn How To: Observing trends in business language and values Shifting from the hustle mentality to pr…

1
Competitive Analysis: How often are you checking yours? 31:09

5M ago31:09

31:09

In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in! You'll Learn How To: Introduction to the competitive matrix and its importance Difference between positioning and competition Attributes that influence customer lo…

1
How do you help people sell for you? 12:55

5M ago12:55

12:55

In this episode, Fiona shares an essential tip for building strong relationships. She provides actionable strategies to enhance your customer interactions and support your business growth. Tune in! You'll Learn How To: Importance of helping stockists sell your products. Strategies for checking in with stockists and providing product information. Cr…

Podcaster verdt å lytte til

Fiona Killackey Podcaster

Podcaster verdt å lytte til

Hurtigreferanseguide