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Brand transformation best practices - Part 1 - S2#1
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In this episode, Craig and Stuart kick into Season 2 with the first of a 2 part series on brand transformation best practices.
We introduce and cover the first 3 of 6 best practices:
The six brand transformation best practices are:
- The enemy is the gap, not the competitor
- Lead from insights, not with tools
- Focus on the why, the number of who's will follow
- Build maturity rings
- Lead journeys
- Track the right numbers.
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