82: Amy Nicole Nayar: Multi-Dimensional Leader in Health Advocacy, Outcomes, Executive Coaching, and Patient Empowerment

The Health Crossroad with Dr. Doug Elwood and Dr. Tom Elwood

Dr. Amy Nicole Nayar is an Advocacy & Outcomes Research Leader with a 15-year track record of successfully driving Market Access within the pharmaceutical industry. A passionate patient advocate, Amy Nicole has a natural ability to create patient access right treatment through a combination of persuasive data and win-win partnerships. Pfizer’s Patient Advocacy & Strategic Partnerships Network grew from 5 to 168 employees across 58 countries under her leadership. A published author in behavioral health, Dr Nayar is an advocate for empowering patients with digital platforms that improve adherence, and therefore, patient outcomes. Knowing that extrinsic motivators are short-lived, she is most enthusiastic about adherence programs that target intrinsic motivators for long-term behavior change. She is currently helping companies capitalize on the changes coming out of health reform and Health IT to empower better patient outcomes at lower cost. Dr Nayar is a licensed Pharmacist, with Undergraduate Studies and a Doctorate in Pharmacy from the University of Michigan, and a Masters in Health Outcomes & Pharmacoeconomics from the University of Arizona. In this interview, Dr. Nayar provides personal reflections on how she got started in health outcomes and tremendous insights into patient-reported outcomes, the difference between indirect and direct costs to the system, leadership, and many other relevant topics.