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Gap Sell Keenan #68 - But What's the Problem
Manage episode 383764870 series 2825138
You’ve prospected well, you’ve set a meeting, you think it goes well, but the buyer disappears after. What happened? You botched it somewhere. A lot of sellers fail to effectively communicate and highlight the buyer’s problem. You’ve created a scenario lacking in urgency. The buyer is not going to be motivated to change, nor are they going to believe that they need whatever you’re selling.
Closed won sales are built upon understanding the buyer’s perspective. When a seller fails to highlight the buyer’s problem, it’s likely because you don’t know enough about the problems you can solve or the buyer’s situation.
You must create a sense of urgency to motivate change in a buyer. Buyers will remain in a state of complacency or continue along with the status quo believing that their current process is adequate. They may not see a reason to change, improve, or explore a new opportunity. You need to push these buyers to challenge their current assumptions and make them aware of the true costs of inaction. Not by presenting a solution, but by highlighting the magnitude of their inaction.
In this episode we see an example of that. Our seller does not highlight why Keenan and ASG should focus expansion on international markets. There is no highlight of a problem that Keenan and ASG are currently facing.
74 episoder
Manage episode 383764870 series 2825138
You’ve prospected well, you’ve set a meeting, you think it goes well, but the buyer disappears after. What happened? You botched it somewhere. A lot of sellers fail to effectively communicate and highlight the buyer’s problem. You’ve created a scenario lacking in urgency. The buyer is not going to be motivated to change, nor are they going to believe that they need whatever you’re selling.
Closed won sales are built upon understanding the buyer’s perspective. When a seller fails to highlight the buyer’s problem, it’s likely because you don’t know enough about the problems you can solve or the buyer’s situation.
You must create a sense of urgency to motivate change in a buyer. Buyers will remain in a state of complacency or continue along with the status quo believing that their current process is adequate. They may not see a reason to change, improve, or explore a new opportunity. You need to push these buyers to challenge their current assumptions and make them aware of the true costs of inaction. Not by presenting a solution, but by highlighting the magnitude of their inaction.
In this episode we see an example of that. Our seller does not highlight why Keenan and ASG should focus expansion on international markets. There is no highlight of a problem that Keenan and ASG are currently facing.
74 episoder
כל הפרקים
×1 Gap Sell Keenan 75 - Crafting Impactful Questions 44:32
1 Gap Sell Keenan #74 - Why You Must Know Your Business Problems 48:35
1 Gap Sell Keenan #73 - Why bat .300 when you can bat .350? 56:15
1 Gap Sell Keenan #72 - Does ASG Need Gamification? 51:17
1 Gap Sell Keenan #71 - Be a Lifelong Learner 59:13
1 Gap Sell Keenan #70 - What problem do you solve? 40:05
1 Gap Sell Keenan #69 - Ditch Your Sales Mindset 1:01:12
1 Gap Sell Keenan #68 - But What's the Problem 36:29
1 Gap Sell Keenan #67 - Selling in Competitive Markets 52:20
1 Gap Sell Keenan #66 - Stick to the Business Problems 43:25
1 Gap Sell Keenan #65 - Telling is not Selling 22:56
1 Gap Sell Keenan #64 - Get To The Problem Quick 31:15
1 Gap Sell Keenan #63 - Consultative Selling and Listening 56:48
1 Gap Sell Keenan #62 - Be Willing to Fail 19:35
1 Live Sales Call Gap Sell Keenan #61 - Stay Out of Sell Mode 33:26
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